In this Marketing Over Coffee learn :

About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more…

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Show length 22:53

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:47 More events in June than ever before. Chris At Radian6 event, John at What’s Next.

01:47 John Blue sends Financial Times article on Facebook, privacy, and the EU
privacy regulators: http://bit.ly/9826z , Chris Brogan and Chris Baggot participating in Blog Indiana Aug 13/14 http://2009.blogindiana.com/ Chris endorses Sechler’s Pickles and tries to close the Marketing / IT divide.

06:04 The new trinity - CRM, Sales Process and Content

09:34 Def Leppard and Facebook URLs for Pages

12:20 Supreme court refuses to hear case opening up possibility of Network DVR

13:20 Twitter from the command line ttytter, and Buzzom to keep your contact list clean

16:44 Lowell Humane Society is looking for some web design help, Terri from Tokyo emails in and we are now 1 degree of separation from The Time (maybe)!

17:30 Press releases on post-it notes, Microsoft to Offload Razorfish

19:14 Paul tells 7 ways Facebook will Change Your Life

20:47 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Chris speaking at Inbound Marketing Summit, WebInno July

21:04 Question of the Week: Anybody crushing it with Facebook Fan pages?

Check us out on LinkedIn: John and Chris

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In this Marketing Over Coffee learn :

About UX, Monetization, and Passing Page Rank! All this and more…

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Show length 23:51

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick.

04:55 Chris talks Monetization of Social Media at PAB

06:15 Ranting about streaming from conferences and the expectations of the
crowd at home that they’ll get access to the same material as paid attendees.

08:46 You only get one shot, train for it.

10:04 What’s your hourly paypack on social media?

14:30 Something useful you can actually DO about Iran - find groups setting
up proxy servers and Tor networks that will encrypt traffic.www.torproject.org

16:58 Jeff asks about inactive domain names.
Is there anything more sophisticated that should be doing with them?

19:21 Veynerchuk and Cass on FIR this Friday LIVE

20:12 We are looking for a new sponsor, vote us up in iTunes, check out Gigadial

20:44 Question of the Week: How did you do on the exercise? Did you remember what your site looks like?

21:18 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Inbound Marketing Summit, You already missed Radian 6, but it’s not too late for Future Forward on Thursday where Scott Kirsner and Eric Schwartzman will be.

Check us out on LinkedIn: John and Chris

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In this Marketing Over Coffee learn :

About Facebook Land Grab, Bad Pitches, Badgers! All this and more…

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Show length 26:31

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:35 Bing 2% of Search, the new video search is cool

02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter

07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio!

09:34 John Cass calls bad pitch by Veynerchuck

14:20 Should you go for the A-Listers or the B’s? Who really makes a difference?

15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel

18:26 JnJ does new media,talk about blogging comment tools

21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them.

23:55 Question of the Week: What do you think avatar swap does for the world?

24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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In this Marketing Over Coffee learn :

About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more…

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Show length 22:31

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:38 MarketingProfs show continues to grow despite economy

01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic.

03:39A deeper look at Google Wave

07:23 New Apple Gear, Palm Pre

10:27: Charles asks about ROI of a company blog?

13:35 Google Language Kit

15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools.

19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit

25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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In this Marketing Over Coffee learn :

About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more…

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Show length 27:15

Brought to you by our sponsors HubSpot and Blue Sky Factory

01:06 SMX - Twitter & social signals are now mandatory for advanced marketers

03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer?

07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel

12:49 Google Local Business Center

15:25 Bing

16:50 Trish asks about partnering with Charities: charitynavigator.org

21:50 Everett asks about Twitter Problems

22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7).

25:59 Question of the Week: What are you doing in local search?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

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In this Marketing Over Coffee learn :

About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more…

Direct Link to File

Show length 23:18

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:42 Everybody votes to go with 1 domain and tries to beat the sandbox

04:54 Case study from Boston Social Media Club meeting

06:00 Being John Wall: Fighting for your own name in Google, Mom Central Case Study at Boston SMC

09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a

C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on.

14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form

17:25 Remote Control App - Sailing Clicker

18:35 JL says $150 a month from a good keyword microsite

20:27 Gearing up for the 25th MOC Awards!

21:04 Upcoming Event Watch: Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).

22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

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In this Marketing Over Coffee learn :

About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more…

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Show length 23:16

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?)

03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image.

06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast.

07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook).

13:32 NEDMA show and Postal Rate Increase

16:10 Fat Kindle DX

18:26 Julie asks about how to find your company’s “digital center/heart”

21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).

22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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In this Marketing Over Coffee learn :

About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more…

Direct Link to File

Show length 18:59

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams.

02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends

Basic SEO Toolkit

Use:

http://website.grader.com/wsgid/2918542/default.aspx
https://www.google.com/webmasters/tools/
http://www.google.com/analytics
http://4q.iperceptions.com/
http://www.seomoz.org

Master SEO Checklist for any site launch:

http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php

Read:

http://www.kaushik.net/avinash/

What to name pages:
https://adwords.google.com/select/KeywordToolExternal

Determining when to blog/write/post about things:
http://www.google.com/insights/search/#
http://www.google.com/trends

05:20 Check out some of our Greatest Hits - Conversations with David Meerman Scott, James Connor, and Seth Godin on Tribes.

06:30 Chris at NEDMA now, Facebook beating MySpace 2:1

09:06 Kogi taco truck - Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? Brogan on Overhead.

14:18 Calibre - Creates eBooks of RSS feed

16:45 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Craig, one of the ticket winners, asks if there’s any questions for the event. Also coming up: Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA

17:33 Question of the Week: What’s in your basic SEO toolkit? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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In this Marketing Over Coffee learn :

About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more…

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Show length 18:37

Brought to you by our sponsors HubSpot and Blue Sky Factory

01:08 Swine Flu and the CDC on Twitter

02:24 Semi-Automatic Pipes to filter twitter

04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo

07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference

07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand

10:41 Reaching reporters and analysts with social media and becoming your own publisher.

13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails.

16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA, National College Goal Sunday.

17:33 Question of the Week: What are you doing to use Social Media to reach reporters and analysts?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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