Marketing Over Coffee Marketing Podcast

In this Marketing Over Coffee:

A special conversation with Simon Sinek. We talk about his book: Start with Why

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Show length 27:13

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:30 The book is more about leadership than business

02:19 Having PR lead with a YouTube Video

03:18 Using the “Why” to drive your copywriting home

04:38 How it works for Apple vs. Dell

06:58 The Golden Circle

08:40 Why people go with their gut

10:00 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration

12:05 Why most innovation is really just manipulation

13:28 The Discipline of How, Consistency of What, and why you can’t get more authentic

15:15 The Celery Test – Choosing the tactics that will allow you to scale

18:12 The danger of The Split

20:20 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation

23:10 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

In this Marketing Over Coffee learn :

About Self Help, PPC, and Buddy Press! All this and more…

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Show length 24:47

Brought to you by our sponsors

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

01:10 Gary asks about automating the self help via community. Tools like GetSatisfaction, UserVoice or Kampyle?

04:36 Cynthia asks about unsubscribe surveys, how to get good info and why people opt out.

07:50 Bidding strategies for PPC, Bid high? Start low?

10:54 Clay asks for career guidance in eMarketing. What should I focus on? The analytics and tracking side? Internet marketing strategy in general? Mobile?

13:45 Teaser for upcoming interview with Simon Sinek

18:05 Shankman throws down, I’m calling Brogan out

18:43 RoninMarketeer freed after 10 days held hostage

19:26 Buddy Press breaking our template

22:04 No Question of the Week this week – Our listeners suck, with the exception of John T. and Karl K.. Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.

22:45 Upcoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh, Optimization Summit in Dallas and other Blue Sky Factory Events.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

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Sign up for the Marketing Over Coffee newsletter!

We got wind that BuddyPress was now available for all Wordpress installs, so we’re testing it out here. Please excuse if the Marketing Over Coffee blog looks badly broken for a couple of days while we kick the tires. The RSS feeds and iTunes feeds should remain just fine.

Please feel free to test out the features yourself!

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In this Marketing Over Coffee learn :

About Our Free Email eBook, Twitter Power Video and a Ton of Other Stuff! All this and more…

Direct Link to File

Show length 21:33

Brought to you by our sponsors

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

01:20 Using Project Gutenberg for SEO, and the Public Domain

04:57 Josh asks: Do you guys recommend any suppliers for populating local search pages? Yes, up to 60k uploads on Google Local

05:32 DoubleClick Small Business Version

06:31 We are the Hottest Men in Social Media and you should vote for us

08:18 RoninMarketeer down for 4 days – Update: my backups were not destroyed. Use an Accident Hash promotion code at GoDaddy.com

11:11 Open Site Explorer – Fix your incoming links to the best ability that you can

13:07 The eMail ebook is live!

14:28 Chris’ Twitter Power Video

17:31 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh, Optimization Summit in Dallas and other Blue Sky Factory Events.

18:00 No Question of the Week this week – Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

In this Marketing Over Coffee learn :

About More Google Buzz, Pay Per Click and Spinners! All this and more…

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Show length 20:38

Brought to you by our sponsors Blue Sky Factory and

TollFreeFreedom.com offers a toll free virtual PBX that’s great for small businesses and marketing campaigns.  You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

01:05 Google Buzz week 2, some privacy changes

02:32 Lisa asks about measuring podcasts

04:21 Everett asks about Pay Per Click keyword choices for a mergers and acquisition consultant that targets the staffing industry.

07:00 Ed asks about using spinners to create backlinks.

09:58 Michael asks about what can you do within the law with an email list you’ve obtained. We are not lawyers but you could look to the FTC. Some additional advice on testing the list and other options – Facebook local ad, Adwords ads, co-promotion with other local businesses, and Groupon

17:24 Preparing yourself for Facebook’s Project Titan.

18:50 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom

19:05 Question of the Week: Tell us your disaster stories of bad email lists

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

In this Marketing Over Coffee learn :

About Google Buzz, Facebook Project Titan, and the Marketing Over Coffee Award Winners! All this and more…

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Show length 17:56

Brought to you by our sponsors Blue Sky Factory and Communication Freedom (Hosted and Virtual PBX, T1/Broadband, Dedicated hosting, Carbonite and more)

00:46 Google Buzz including GeoTargeting, Facebook Project Titan

06:50 Another Chris asks: are there any specific shows that you’ve done in
the past that really focused on email marketing-best practices, common
mistakes, etc?

07:50 Michael asks: Assuming you have a fixed budget both people and program dollars. As one is ramping up social media where are the best place to cut? Salesforce reporting and juicing it up with iNetSoft.

11:42 From our friend Anon. say you are domain squatting and you want google juice for the URL, and still redirect to your regular homepage..

13:00 MOC Winners: with extra link love to Mike Maddaloni of the The Hot Iron for our super slick production. Listeners overwhealmingly vote for mugs as trophies.

The 2009 Marketing Over Coffee Award Winners:

Your Booth is Dead and So is Your Sponsorship

YES

Musician Matthew Ebel

Manic Mommies Escape!

Tim Street of FrenchMaidTV among other things

Automate Mutual Assistance Vessel Rescue System (Amver),

15:39 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom

16:17 Question of the Week: What are you going to do with Google Buzz?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

In this Marketing Over Coffee learn :

About SEO that works, Troll Patrol, and the Apple iPad! All this and more…

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Show length 25:09

Brought to you by our sponsor Blue Sky Factory

00:47 What really works in SEO – SEOMoz.org survey on what really works

06:02 SocialMedia Breakfast / LaunchCamp – the punchline is: Win Customers

08:30 Engadget closes comments – when will anonymous trolls be stamped out?

11:54 Results from Wordcamp Boston – WordPress MU code merge, massive scaling of wordpress, WP-supercache

14:50 Jeff from Return Path – Almost 20% of Commercial, Permissioned Emails Never Reached U.S. & Canadian Consumer Inboxes in the Second Half of 2009

16:10 Hardware update – iPad and Eric Schwartzman on the Nexus One not working with Sprint or Verizon

19:30 Tim Street asks why the MOC awards aren’t a coffee mug.

20:45 Question of the Week: What should the Marketing Over Coffee Awards be?

21:19 Chris Lands!

22:57 Upocoming Event Watch: Profs Boston in May

23:28 2nd Edition of the New Rules of Marketing and PR is now out! Has it really been since 2006?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

In this Marketing Over Coffee:

Now with more Seth Godin! We talk about his new book: Linchpin

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Show length 23:30

Brought to you by our sponsor Blue Sky Factory

00:52 What’s Linchpin about?

02:30 How do entreprenuerial linchpins fit in to large organizations?

05:40 Who are the artists?

06:55 Can you get beyond Dunbar’s Number? Gary V. is using twitter to add two zeros.

08:10 What is The Resistance? What is Emotional Labor?

11:22 Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship.

14:16 Is there any future for mass media advertising?

15:30 What’s are the trends in privacy?

17:15 Zen Habits – Read Leo’s Blog

18:40 Making dreams come true and having Super Powers

21:12 Where the books come from

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

This interview is part of a series of interviews that you can access on Squidoo.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

In this Marketing Over Coffee learn :

About Google Intelligence, Foursquare, and Great Marketing Books! All this and more…

Direct Link to File

Show length 23:56

Brought to you by our sponsor Blue Sky Factory

00:30 Google Watch – Blogs in Google Local, Virtual Billboards, Event Tracking, optimizing lead forms, Intelligence Beta

08:04 Paul asks what we think about Foursquare – Awards as Variable Ratio Positive Reinforcement, Privacy Questions

13:50 Chris asks if you had 10 sites that would give you links would you opt for long tail or big hit?

14:54 Newsletter 4 dropped – go buy some books, will you?

16:30 Next week’s show will be out early on Monday – we have a big surprise for you. Marketing Over Coffee Award Nominees – Vince is surprised we’re asking people to chip in. Go Amver!

19:08 Upocoming Event Watch: WordCamp Boston, Profs Boston in May, ETC Conference in Feb. and College Goal Sunday on Jan 31, eSDc, Free Agent Update

21:03 Check out the virtual phone system designed for entrepreneurs

22:25 Question of the Week: How much of Google Analytics are you actually using? What percentage?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

Newsletter #3 is out on the blog, which means that subscribers to the Marketing Over Coffee newsletter should be getting newsletter #4 in their inboxes shortly.

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