If You Hear Tapping

Today we talk about: The 2nd anniversary of Katrina, wikis, wisdom of the crowds, Wikipedia scanner, you are leaving footprints, Jeff calls in on click-fraud, Dave on Toilets on Trade Show Floors, FaceBook Connection Tracker, 3rd party facebook analytics, more toilet stuff.

John is still whining about moving

Chris has events every weekend, most notably, Podcamp Boston 2

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

Email address
First Name
Last Name

More Trade Show Wars

Today we talk about: Voicemail from Daniel Johnson Jr., getting out of the fishbowl, finding the connectors, SpamKarma Rocks, nextstudent.com spammed my blog, What would you do for 1 billion dollars, John laments the Trade Show Wars and his viral video update, attack of the webinar clones, trade show booth design, show lead retreival, RFID at tradeshows, having a useful booth on the show floor, the homeless wearing your logo, the best trade show giveaways, reactee.com, using SMS on the show floor, John Blue makes the PME brochure, brochure horror story.

John is moving and off the grid.

Chris has events every weekend, most notably, Podcamp Boston 2

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

Email address
First Name
Last Name

You Can’t Shrink to Greatness

Today we talk about: Drawing the line between effective promotion and spam, campaign iterations of surveys, Marketing R&D, one-step-away marketing, multiplier marketing, making money with podcasts, SalesRoundUp sends us traffic -they are the number 1 sales podcast and they rock, Facebook cross network polling system, adbrite since we can’t afford Google anymore, setting expectations – don’t give away free stuff, frame it as a problem that needs to be solved, and don’t shrink your way to greatness (except for Weight Watchers).

John is, much to his dismay, not going to be able to go to Podcamp Pittsburgh 2, or the PME

Chris is getting ready for Podcamp Philly, and to rock with his 400 best friends at Podcamp Boston 2

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

Email address
First Name
Last Name

We’re Manipulating Your Perceptions! Bwah-ha-ha-ha!

Today we talk about: Email Deliverability and campaign results, stats from eROI and MarketingSherpa, 3rd party email services, blueskyfactory, strong email copy, mogulus, hijacking existing preconceptions, new marketing for funerals and fake eyeballs, making money with podcasts, using socially conscious media, screwing your customers, how much transparency is good, benefits to manipulating perception, telling your story (or someone else’s), Jeremiah Owyang, Marketing Over Coffee Saturday Night Dinner at Podcamp Boston 2, MySpace still strong, striking when the mass market is there, The MOC Drinking Game.

John is gearing up for The Company Outing

Chris is getting ready for Podcamp Philly

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Defeeting the Shoeless

Today we talk about: Everybody loves donuts, M Show on vacation, managing your RSS feed, Kill the cobbler and defeat the footless, how to market a podcast, audience multipliers vs. star power, Chris’ blog comment link generator, what’s a trackback in real life? LinkedIn, What makes a great Marketeer? artists vs. analysts, marketing as a form of media, living in the online community, BYOC, Paull Young Syndrome, too many cameras, bag of tricks – rule of thirds, take a risk – I’m a Seth Godin Believer. 5th Generation MySpace campaigns, brainbusters and Ninja secrets. Email campaign logic.

John is gearing up for Podcamp Boston 2

Chris is getting ready for Podcamp Philly

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File