<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>
<channel>
	<title>Comments on: Defeeting the Shoeless</title>
	<atom:link href="http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/</link>
	<description>This Week in Marketing</description>
	<pubDate>Wed, 09 Jul 2008 04:28:43 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
		<item>
		<title>By: whitney</title>
		<link>http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-60</link>
		<dc:creator>whitney</dc:creator>
		<pubDate>Fri, 03 Aug 2007 11:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-60</guid>
		<description>Hey- Love the show guys!

More importantly- John- drop me an email.  I am compiling a huge email list of academics to invite to podcamp- we need to talk- let me help you out.

Whit</description>
		<content:encoded><![CDATA[<p>Hey- Love the show guys!</p>
<p>More importantly- John- drop me an email.  I am compiling a huge email list of academics to invite to podcamp- we need to talk- let me help you out.</p>
<p>Whit</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John Wall</title>
		<link>http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-59</link>
		<dc:creator>John Wall</dc:creator>
		<pubDate>Fri, 03 Aug 2007 11:18:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-59</guid>
		<description>Thanks Jeff, yes, we just got the comments line rolling and I'm excited to get the questions in. All add all your topics to our next outline!</description>
		<content:encoded><![CDATA[<p>Thanks Jeff, yes, we just got the comments line rolling and I&#8217;m excited to get the questions in. All add all your topics to our next outline!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: cspenn</title>
		<link>http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-58</link>
		<dc:creator>cspenn</dc:creator>
		<pubDate>Fri, 03 Aug 2007 09:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-58</guid>
		<description>Comment line is up, plus the new email box at MarketingOverCoffee {at} Gmail {dot} com. We do answer listener questions, and now we have a whole bunch of them.</description>
		<content:encoded><![CDATA[<p>Comment line is up, plus the new email box at MarketingOverCoffee {at} Gmail {dot} com. We do answer listener questions, and now we have a whole bunch of them.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeff</title>
		<link>http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-57</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Fri, 03 Aug 2007 08:52:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingovercoffee.com/2007/08/01/defeeting-the-shoeless/#comment-57</guid>
		<description>I wonder, as I'm now entering a few months of listening to Marketing Over Coffee, if you guys are ever going to do a fan-mail or Q and A show?

I have a bunch of marketing questions that I'd like you to cover, but for two VERY intelligent and well-versed marketing gurus, you don't give listeners easy enough access to you.

I listen to the show in the car.

I happen to have a phone in the car, but no computer or Internet access.

I don't have an iPhone --- yet.

SO, when I think of a question or comment for the show, or if I want to respond in the moment to a comment you guys make, I am unable to do so because you have yet to give us a phone number.

Please establish one so we can call in. The show would benefit.

Here are just some of the questions I have (and bear in mind that I've just gotten back from two weeks in Paris and am a couple shows behind).

Is there a real way to make money with a podcast or blog?

As a professional writer (and wannabe professional podcaster), how would you suggest convincing a corporation that a podcast is a worthy investment for internal and external communication?

You both are FULL-ON marketing professionals. What benefit do you reap from talking the talk of "go grass roots", "make all your moves social initiatives", "use Facebook, twitter, pounce and other tools to generate buzz"?? At some point don't organizations who are using these tools and these communities to market things and ideas have to elevate themselves to a level of disclosure where readers and listeners know that you're just a socially conscious business doing business in the 'grass-roots' arena?

This last question isn't to take you to task for your current and past activities, it's more to get you to think about how people in business might be able to walk the line between being the 'big, bad business entity' and still having a foot in the social pool of people who are the lifeblood of unconferences and other social marketing circles.

I guess that last murmur is a byproduct of it being 4AM.

Maybe Christopher is recording this alone if John is away on vacation. But if now. Maybe you guys have wifi at the DD and will see my comment before you start yammering in ten minutes.

1 Comment line with phone number
2 Answer some listener questions
3 Give an accounting of the benefits to manipulating perception
4 Explain how much transparency is good
5 What's next for making money with podcasts and blogs

Thanks,

Jeff

Oh, yes...

podcasts - Bowl of Cheese, A Life of Play
blogs - Bowl of Cheese, Things to Worry About, TDF07 and more

Visit http://www.jeffcutler.com for links to it all.</description>
		<content:encoded><![CDATA[<p>I wonder, as I&#8217;m now entering a few months of listening to Marketing Over Coffee, if you guys are ever going to do a fan-mail or Q and A show?</p>
<p>I have a bunch of marketing questions that I&#8217;d like you to cover, but for two VERY intelligent and well-versed marketing gurus, you don&#8217;t give listeners easy enough access to you.</p>
<p>I listen to the show in the car.</p>
<p>I happen to have a phone in the car, but no computer or Internet access.</p>
<p>I don&#8217;t have an iPhone &#8212; yet.</p>
<p>SO, when I think of a question or comment for the show, or if I want to respond in the moment to a comment you guys make, I am unable to do so because you have yet to give us a phone number.</p>
<p>Please establish one so we can call in. The show would benefit.</p>
<p>Here are just some of the questions I have (and bear in mind that I&#8217;ve just gotten back from two weeks in Paris and am a couple shows behind).</p>
<p>Is there a real way to make money with a podcast or blog?</p>
<p>As a professional writer (and wannabe professional podcaster), how would you suggest convincing a corporation that a podcast is a worthy investment for internal and external communication?</p>
<p>You both are FULL-ON marketing professionals. What benefit do you reap from talking the talk of &#8220;go grass roots&#8221;, &#8220;make all your moves social initiatives&#8221;, &#8220;use Facebook, twitter, pounce and other tools to generate buzz&#8221;?? At some point don&#8217;t organizations who are using these tools and these communities to market things and ideas have to elevate themselves to a level of disclosure where readers and listeners know that you&#8217;re just a socially conscious business doing business in the &#8216;grass-roots&#8217; arena?</p>
<p>This last question isn&#8217;t to take you to task for your current and past activities, it&#8217;s more to get you to think about how people in business might be able to walk the line between being the &#8216;big, bad business entity&#8217; and still having a foot in the social pool of people who are the lifeblood of unconferences and other social marketing circles.</p>
<p>I guess that last murmur is a byproduct of it being 4AM.</p>
<p>Maybe Christopher is recording this alone if John is away on vacation. But if now. Maybe you guys have wifi at the DD and will see my comment before you start yammering in ten minutes.</p>
<p>1 Comment line with phone number<br />
2 Answer some listener questions<br />
3 Give an accounting of the benefits to manipulating perception<br />
4 Explain how much transparency is good<br />
5 What&#8217;s next for making money with podcasts and blogs</p>
<p>Thanks,</p>
<p>Jeff</p>
<p>Oh, yes&#8230;</p>
<p>podcasts - Bowl of Cheese, A Life of Play<br />
blogs - Bowl of Cheese, Things to Worry About, TDF07 and more</p>
<p>Visit <a href="http://www.jeffcutler.com" rel="nofollow">http://www.jeffcutler.com</a> for links to it all.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
