Today we talk about: Breaking the first rule of podcasting, Brogan asks: How long is the intro theme song? Greg asks why the WiFi iTunes store does not have Podcasts, 2 year rollout for iTunes stores in Starbucks, marketing with the iPhone, some questions from Jeff: having one URL for all brands, marketing Chotchkes and elevator pitches, lock down your namespace, John Blue asks “What is interactive marketing?”, Email Marketing By the Numbers by Chris Baggott, Conversational Marketing, one-step-away marketing, evangelists pimping your stuff, 1-to-1 Marketing, how do you determine the lifetime value of a customer if they are not dead yet? Answer – Rod Stewart says “Extrapolation”

John is heading to SD Best Practices

Chris is back from Podcamp Philly and off to Podcamp Boston 2, also speaking at Emerson and Bentley

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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