Extra Creepy Edition
Posted by John Wall | Filed under Blog, Uncategorized
Today we talk about: Brand awarness vs. lead gen, banners are useless, Creepy Marketing, you have no privacy, email testing, Taguchi, statistical validity, back testing, Brogan on Linked In, 65,000 facebook invites for creepy apps, oh – you have no rights either, Fear the Facebook App, at the intersection of IT and Marketing, not going to the PME, Think Jose, Weatherbug, career limiting photos on Facebook.
Question from Daniel Johnson, Jr.
John at Podcamp Boston 2 next.
Chris is speaking at Bentley, BU, and in DC, then at Podcamp Boston 2,
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Marketing Over Coffee is recorded every business Wednesday at 5:30am Eastern at a coffee shop in Natick, MA, just outside of Boston. Chris is on the legendary Shure SM58 microphone, John on an Electro-Voice N/D767a.
September 28, 2007 at 7:43 am
[...] pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, which talks about email and Taguchi testing, among other [...]
September 28, 2007 at 10:30 am
[...] and recharge. In the meantime, for great content, be sure to check out the latest episodes of the Marketing Over Coffee Marketing Podcast with me and marketing master practitioner John Wall and the Financial Aid [...]
October 1, 2007 at 8:41 am
Is LinkedIn a resume? I have had the (un)fortunate pleasure of seeing hundreds of resumes as a hiring manager, and the most basic information on a LinkedIn profile looks much better than most resumes I have seen.
And today, where any due diligence includes Googling a potential candidate, LinkedIn will show high on search results and by default contributes to their resume.
So where LinkedIn may not be specifically a resume by definition, it can be considered one and should not be discounted as not being one.
mp/m
October 1, 2007 at 6:17 pm
I think LinkedIn is a bit underpowered as a resume, but it is a better way to filter applicants…