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	<title>Comments on: See Around the World</title>
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	<link>http://www.marketingovercoffee.com/2007/10/03/see-around-the-world/</link>
	<description>This Week in Marketing</description>
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		<title>By: John</title>
		<link>http://www.marketingovercoffee.com/2007/10/03/see-around-the-world/comment-page-1/#comment-149</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 09 Oct 2007 02:45:02 +0000</pubDate>
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		<description>Thanks Reed, we&#039;ll kick this around this week. It really depends of if you are trying to close a sale, or get brand awareness. One requires some real info, the other just needs to cut through the clutter and have some impact...</description>
		<content:encoded><![CDATA[<p>Thanks Reed, we&#8217;ll kick this around this week. It really depends of if you are trying to close a sale, or get brand awareness. One requires some real info, the other just needs to cut through the clutter and have some impact&#8230;</p>
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		<title>By: Reed Smith</title>
		<link>http://www.marketingovercoffee.com/2007/10/03/see-around-the-world/comment-page-1/#comment-144</link>
		<dc:creator>Reed Smith</dc:creator>
		<pubDate>Fri, 05 Oct 2007 13:44:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingovercoffee.com/2007/10/03/see-around-the-world/#comment-144</guid>
		<description>I wanted to comment on some advertising stats and ideas you guys talked about. I really feel white space is better. I am much more likely to look at an ad by BMW, Southwest Airlines or the like over something with a bunch of copy. It is like I want to read it but get bored a sentence or two in...

type less = more views/action...

as long as you have a call to action and a clever or catchy tag you are good to go.

Reed
nformationgroup.com</description>
		<content:encoded><![CDATA[<p>I wanted to comment on some advertising stats and ideas you guys talked about. I really feel white space is better. I am much more likely to look at an ad by BMW, Southwest Airlines or the like over something with a bunch of copy. It is like I want to read it but get bored a sentence or two in&#8230;</p>
<p>type less = more views/action&#8230;</p>
<p>as long as you have a call to action and a clever or catchy tag you are good to go.</p>
<p>Reed<br />
nformationgroup.com</p>
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