Comments on: Thanksgiving Extravaganza http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/ This Week in Marketing Wed, 09 Jul 2008 04:35:05 +0000 http://wordpress.org/?v=2.5.1 By: John Wall http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/#comment-425 John Wall Wed, 21 Nov 2007 19:34:29 +0000 http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/#comment-425 Eric - If the screen looks as good as the Sony one it is awesome, it's much closer to paper than screen. I'm starting to feel a pull at my wallet. Matthew - Very good point, for business to consumer the opt-in is sacred and should not be violated, for business to business it's much grayer. Thanks, that's a good topic for a future show. ps - The new album is great, except for that Ninja track. Eric - If the screen looks as good as the Sony one it is awesome, it’s much closer to paper than screen. I’m starting to feel a pull at my wallet.

Matthew - Very good point, for business to consumer the opt-in is sacred and should not be violated, for business to business it’s much grayer. Thanks, that’s a good topic for a future show. ps - The new album is great, except for that Ninja track.

]]> By: Matthew Ebel http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/#comment-421 Matthew Ebel Wed, 21 Nov 2007 17:41:03 +0000 http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/#comment-421 One thing about email contact management... if you actually stick to opt-in ONLY, you'll be hitting people who are already receptive to your message. Your list will be a lot smaller, but it might be much more effective. Just a thought from a musician who hates getting emails from bands he never signed up with. One thing about email contact management… if you actually stick to opt-in ONLY, you’ll be hitting people who are already receptive to your message. Your list will be a lot smaller, but it might be much more effective.

Just a thought from a musician who hates getting emails from bands he never signed up with.

]]> By: Eric Sohn http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/#comment-420 Eric Sohn Wed, 21 Nov 2007 16:33:37 +0000 http://www.marketingovercoffee.com/2007/11/20/thanksgiving-extravaganza/#comment-420 According to the Amazon website, they pick up the wireless cost - you don't pay for the EVDO - http://amazon.com/gp/product/B000FI73MA/ref=amb_link_5873612_2?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=gateway-center-column&pf_rd_r=1GGETAQWA2YEVJ7WCN5Z&pf_rd_t=101&pf_rd_p=329252801&pf_rd_i=507846 Now, perhaps that's deceptive.... Still, the razor analogy is apt. I'd at least look at it at $199 - not for $399 unless I hit Mega Millions. Also, while they have a good number of books (91K), they only have 8 magazines and 8 newspapers. If they build those out, the value proposition improves. I would like to see the screen, though - it'd be nice to see it at a Best Buy, you know? Don't like buying blind - especially at that price. Eric According to the Amazon website, they pick up the wireless cost - you don’t pay for the EVDO -

http://amazon.com/gp/product/B000FI73MA/ref=amb_link_5873612_2?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=gateway-center-column&pf_rd_r=1GGETAQWA2YEVJ7WCN5Z&pf_rd_t=101&pf_rd_p=329252801&pf_rd_i=507846

Now, perhaps that’s deceptive….

Still, the razor analogy is apt. I’d at least look at it at $199 - not for $399 unless I hit Mega Millions.

Also, while they have a good number of books (91K), they only have 8 magazines and 8 newspapers. If they build those out, the value proposition improves.

I would like to see the screen, though - it’d be nice to see it at a Best Buy, you know? Don’t like buying blind - especially at that price.

Eric

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