Save Your Soul and 12 Marketing Tips for Non-Profits

Today we talk about:

12 Marketing Tips for Non-Profits:

  1. Accept donations in every imaginable way.
  2. Make it easy to donate.
  3. Make it OBVIOUS to donate. One call to action only on your web site.
  4. Tell me how my donation is going to be used – and make sure it’s  consistent with what’s listed on sites like Charity Navigator.
  5. Attach your cause to buzz, don’t try to generate buzz. The buzz machine needs no help and you don’t have the budget to feed it, anyway.
  6. Create campaigns that fit reality, no matter how much you wish the world were different. Making the world different is your job.
  7. Emotion sells, intellect rationalizes the sale.
  8. Know what you’re paying for and if you’re paying too much.
  9. Liberally copy from your for-profit cousins.
  10. The House List rules all.
  11. Tell authentic stories. Who is the natural storyteller in your organization? NEVER tell a story by committee.
  12. Last but not least, NAIL DOWN YOUR BRAND TO ONE TWITTER.

Rollin’ wit’ Wikipedia, Who’s messing with Wikipedia, Existing customers, hit the list ’til they scream, Mitch Joel on Branding from Podcamp Toronto

The Closet Geek calls in about Twitter, Chicago Mike asks about surveys and demographics

John is happy to say he has no business travel left for 2008.

Chris is at Emerson in December.

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7 thoughts on “Save Your Soul and 12 Marketing Tips for Non-Profits”

  1. I’m a show behind, but you guys mentioned in this episode about a site that has deals/coupons/codes for everything and every service imaginable.

    What’s the link?

    Thanks and MAYBE I’ll see you on the 12th.

    AND please take a MOC road trip to Mighty Sub at exit 19A off 128. It’s open at 5:30 I think and I’ll meet you there for breakfast if you guys pick the day.

    Also, I have some questions for an upcoming show, but I think I’ll just write them on notecards and bring them to the DD in Framingham – I’ll need directions though.

    Later,

    Jeff

  2. I’m a show behind, but you guys mentioned in this episode about a site that has deals/coupons/codes for everything and every service imaginable.

    What’s the link?

    Thanks and MAYBE I’ll see you on the 12th.

    AND please take a MOC road trip to Mighty Sub at exit 19A off 128. It’s open at 5:30 I think and I’ll meet you there for breakfast if you guys pick the day.

    Also, I have some questions for an upcoming show, but I think I’ll just write them on notecards and bring them to the DD in Framingham – I’ll need directions though.

    Later,

    Jeff

  3. John and Chris –
    In short order, you gents rock! I have been a faithful podcast listener to your show for the past 3-4 months. I recently became the VP of Marketing for a small children’s hospital. The internet presence we have is pretty hideous – you can see this by visiting our current site. So I have listened to your show, getting caught up on the past episodes everytime I get in the car. I’m happy to report I’m almost caught up, but now what will I listen to in the car?

    I thank you for your ongoing tips/tricks and especially this particular podcast on non-profits. Until you’ve worked in one, you can’t understand the challenges. Aside from a re-vamped site we hope to launch by end of December, I’m also working on a blogging component and have already launched an internal podcast series to the sheer delight of those who work here and have been in the dark ages for far too long. Any other suggestions you might have are always welcome should you get the opportunity.

    I’m 39 and a bit out-dated, but you both have helped shed new light on marketing’s future and I just wanted to commend you both for your time, help and inspiration.

    John – you’ve already emailed me recently on a podcast/Skype question I had, so thanks as well for responding.

    Merry Christmas!

  4. John and Chris –
    In short order, you gents rock! I have been a faithful podcast listener to your show for the past 3-4 months. I recently became the VP of Marketing for a small children’s hospital. The internet presence we have is pretty hideous – you can see this by visiting our current site. So I have listened to your show, getting caught up on the past episodes everytime I get in the car. I’m happy to report I’m almost caught up, but now what will I listen to in the car?

    I thank you for your ongoing tips/tricks and especially this particular podcast on non-profits. Until you’ve worked in one, you can’t understand the challenges. Aside from a re-vamped site we hope to launch by end of December, I’m also working on a blogging component and have already launched an internal podcast series to the sheer delight of those who work here and have been in the dark ages for far too long. Any other suggestions you might have are always welcome should you get the opportunity.

    I’m 39 and a bit out-dated, but you both have helped shed new light on marketing’s future and I just wanted to commend you both for your time, help and inspiration.

    John – you’ve already emailed me recently on a podcast/Skype question I had, so thanks as well for responding.

    Merry Christmas!

Comments are closed.