Holiday Extravaganza

In this Marketing Over Coffee learn :

About personal branding and YouTube, Google’s testing of audio and video search, The Holiday Card as Marketing, and using a new media subsidiary to gain exposure for the parent brand, all in this Marketing Over Coffee

Show length 23:56

Brought to you by MarketingProfs.com

This week with Special Guest Star Scott Monty

00:47 Personal Branding and Fighting at the Dunkin Donuts

03:01 More social functions added to Google

05:30 Goog-411 – Testing Voice Search, Video Search

07:25 Is there any Privacy?

09:05 The Holiday Card as Marketing

14:01 Is the another depression on the way? Is a downturn good for new media?

16:45 Build your Golden Rolodex, Piggyback New media

17:40 Jeff Cutler asks about voicemail on podcasts

21:21 Plug for The Nothing Show

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Some Hardcore Stuff about Web Analytics

In this Marketing Over Coffee learn :

What is Marketing Automation? Who’s got the most popular Marketing Blog and how many Google Readers watch it? Learn the difference between 4 methods of measuring website traffic, all in this Marketing Over Coffee

Show length 23:33

Brought to you by MarketingProfs.com

0:35 Implementing Marketing Automation

2:58 Stop answering your phone, use SpinVox for forwarding Voicemail

4:22 Google Reader shows subscriber stats

5:58 Rodgers and other ISPs Hijacking your browser and tracking you

10:10 Economic Downturn in an Election Year

11:15 Alex asks about website conversions

15:15 Web Analytics – Google analytics, mybloglog, Crazyegg. Heatmaps, UI and the Golden Triangle

17:30 Accounting for RSS feed in your stats – Feedburner, Partial vs. Complete RSS Feed. Analytics on the Server is also crucial.

20:12 Red Saber Special – going beyond Analytics as a Service, Feedburner, and Server Side Analytics – writing your own tracking system so you can track sites like MySpace that don’t want to be tracked.
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Watching the Web and Outing the Beacon

In this Marketing Over Coffee learn :

How to use Google Reader to monitor what’s being said about your brand, and use OPML to monitor the entire web. About Adobe adding Yahoo Ads to PDFs and what it could do for self publishing. Generating marketing data through point of sale with RFID, and the latest developments in Facebook – Beacon, an attempt to jump start “Social Shopping” and Facebook “Pages” for community building.

Show lentgh 22:57

Brought to you by MarketingProfs.com

0:55 Google Reader and the 3 types of marketers

2:10 Plus Google Alerts

3:10 Google Reader Shared Items

3:45 Using OPML

4:58 Google Reader Recommendations

5:45 Google Fusion (now iGoogle)

6:50 Adobe PDFs Supporting Yahoo Ads and self publishing

10:06 Using Point of Sale and RFID to track shoppers

14:15 The trouble with self-checkout

16:00 Facebook Pages and Facebook Beacon

17:25 Social Shopping

19:50 Lunchboxing, 5,000 Facebook friends and Cranky Old Man

21:15 John’s moratorium on events

22:03 Chris at Emerson

Bring Marketing Over Coffee to your town!

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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