Marketing with Twitter

Over the holidays, I released a new guide called the Twitter Power Guide, a short eBook on advanced Twitter stuff, which might help answer some questions about Twitter.

Download the guide over at the Financial Aid Podcast.

On top of that, Mitch Joel was kind enough to interview me about the guide on his podcast, Six Pixels of Separation. (MP3 file here)

If you want a little more juice out of Twitter, grab the guide and give Mitch’s show a listen!

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Great Marketing – He Told Just 12 Guys

In this Marketing Over Coffee learn :

About Greener Marketing, WordPress 2.7 and the Marketing Over Coffee Awards Finalists! All this and more…

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC090.mp3]

Direct Link to File

Show length 26:40

Brought to you by Blue Sky Factory and MarketingProfs

00:45 John Blue tells us to Get Green. Virtual trade shows (like Unisfair) vs. webinars vs trade shows

07:54 Mahalo Answers – Jason Calacanis (of Silicon Alley Reporter) finds MOC

10:26 John’s wordpress gets hacked, so he upgrades to WordPress 2.7 (Coltrane)

11:52 Google Alerts cranked up for some reason and then Plugins and 2.7

14:09 Chris Brogan K-Mart Controversy – Is blogola accepted only if it matches your brand? (hat tip to Whitney Hoffman for a previous related discussion)

18:57 Scott Monty deals with a Twitter Brushfire for Ford, check out the case study from Ron Amok

20:18 Finalists for the 23rd Annual Marketing Over Coffee Awards! Winners announced week after next!

Finalists for the 23rd Annual MOC Awards

Best Marketing Idea of 2008

Bottled Water

VMWare on Twitter

Discounts for Cellphone Adds Campaign – KC Greene

CVS Pharmacy sponsors Extreme Home Makeover

Most Unusual Marketing Idea of 2008 That Actually Worked

Podcast Sponsorship – Marketing Over Coffee

Best Use of New Media in a Steakhouse

Caminito Argentinean Steakhouse and BlogCase Study “ditched about 80% of our previous print marketing”

New Flemings Steakhouse website and Mobile Site

Best Email Marketing Campaign of 2008

Red Sox Nation

Best Mobile Marketing Campaign of 2008

Barack Obama / Joe Biden VP pick and database harvest

NBC Heroes Campaign

Best Marketing Book of 2008

Michael Port – Beyond Booked Solid

Best Blog & Podcast for a Women’s Breast Support Sleep Aid of 2008

The Kush Report

Best Fail Fast

Twitter Motrin Scandal

Blackberry Storm

Best Corporate Blogs

SirenSong

Doubletree Hotel San Jose – from Mike

Best Podcast

MeetingsPodcast.com – The Meeting Planner’s Source

Check us out on LinkedIn: John and Chris

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Marketing – Do You Know The Greatest?

In this Marketing Over Coffee learn :

About Google Friend Connect, Black Friday Results, Drip Campaign Surveys. All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC089.mp3]

Direct Link to File

Show length 23:14

Brought to you by Blue Sky Factory and MarketingProfs

00:45 Search for Q1 Sponsors

01:00 Google Friend Connect is it YASN?

06:00 Non-disclosure scares away John from Mahalo Beta program, but he still bets on them, and a shout out from the Podcast Sisters

07:54 Black Friday down? Down eight percent from 2007, which is the first decline ever, sales of laptops up 19% , 30-inch and larger LCD TVs went up 18%

09:30 Print your own Christmas Cards, but don’t buy a printer to do it.

11: 44 John Blue Asks about Surveying Software – We give him the Monkey, but Google Docs works for basic stuff. For webinars, get a big boost in results with integration to GoToWebinar, and ties right into lead scoring.

17:07 Chris from Amateur Traveller commented about using design contests.Check out some past results. Other tips on design (Happy Holidays to Nico!)

18:56 Last chance to nominate for the 23rd Annual Marketing Over Coffee Awards. No further nominations after noon Tuesday.

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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All the Cool Kids are on Twitter

In this Marketing Over Coffee learn :

About New Google Analytics, Twitter, and Marketing Tools. All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC088.mp3]

Direct Link to File

Show length 21:39

Brought to you by Blue Sky Factory and MarketingProfs

00:36 Custom Reporting on Google Analytics now in Beta is PPC traffic stupid?

04:50 Voting up organic results in Google

07:25 Daniel Johnson, Jr. sends a Voicemail Nomination – Motrin for a “Hell hath no fury” award

09:20 Twitter is all the rage, get a productivity boost from TweetDeck

15:50 What Marketing Tools are people using? Check out the report from Direct Impact Marketing. Webex and Live Meeting beating out GoToMeeting?

17:20 DemandGen 10 Award Winner

19:07 Send in your Nominations for the 23rd Annual Marketing Over Coffee Awards

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Happy Thanksgiving and leftovers

Slackershot: Turkey dayAs we celebrate Thanksgiving this year, please consider this super-easy leftovers tip: whatever you don’t need, whatever’s extra, please donate to a local food pantry, soup kitchen, or homeless shelter. Even just an extra can of cranberry sauce or can of coffee makes a difference, and it’s so easy to do.

Don’t know where the nearest one is? Use this Google Maps query. Go to maps.google.com and type:

food pantry near your town, your state / zip code

Example:

food pantry near 02169
food pantry near Quincy, MA

You might want to call ahead and ask if they accept actual leftovers; some pantries require food to be unopened for safety.

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Seth Godin Part 2 – The Q&A

In this Marketing Over Coffee:

The Second Half of the Seth Godin “Tribes” (click to buy) Presentation

Show length 1:33:01

Brought to you by Blue Sky Factory

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC087-Seth-Godin2.mp3]

This is the Q&A section of the session, check out the original presentation first if you haven’t heard that.

If you’d like to hear Marketing Over Coffee (as in John Wall and Christopher Penn) Live in New York, please tell Jeff Pulver.

Send in your Nominations for the 23rd Annual Marketing Over Coffee Awards

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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It’s All About the Gadgets

In this Marketing Over Coffee learn :

About Motrin, Holiday Gear, and Copywriting Bad News. All this and more…

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC086.mp3]

Show length 23:53

Brought to you by Blue Sky Factory and MarketingProfs

00:31 It’s a late night episode, the Motrin fiasco starts us off

04:40 Jennifer at www.thecampdirector.com gives us love on J. Owyang’s blog and at her upcoming event (LERN – Learning Resources Network)

05:23 Gear Review: Star Wars Lightsaber Duels for Wii (marginal reviews), WOW Expansion and using it as an Economic Model, John scores a PSP (and is selling his Nintendo DS Lite) and has a Kindle in house – check out KindleFeeder which breaks your licence agreement. GPS still hot but there will be no more Dash. Chris is looking at the Nikon D90 and getting iPod Touch Apps, also TweetDeck as best in class.

12:10 Direct Mail continues as catalogs roll in for the holidays, in email John goes on an Unsubscribe Rampage

14:28 Chip from Media Bullseye reports in on Obama’s campaign managing data beyond the election, Fireside chat on YouTube (I can’t find it?)

16:20 Chris calls Nov. 30 Hedge Fund deadline as possible financial powderkeg (note: we are not financial planners)

17:40 Avoiding the “Everything’s Fine” email, and copywriting around it. Innovate now.

20:58 Send in your Nominations for the 23rd Annual Marketing Over Coffee Awards, check out Nantucket at Christmas

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Latest Marketing Over Coffee Stats

As we gear up for our new Q1 advertisers here are some stats:

Just under 10,000 downloads per month now, closing in on The M Show!

And it’s all about the iTunes:

Podcatchers
Podcatchers

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Technorati Profile

Water and the Cloud, Email Reigns

In this Marketing Over Coffee learn :

About what John did at Dreamforce, getting beyond commodity, and yes, email. All this and more…

Show length 23:50

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC085.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:36 Check out Greg Cangialosi in last week’s video with Chris

01:24 John’s Dreamforce Wrap-up – Cloud computing, Bush Impersonator (use the drop down below the video to jump ahead), hosting included with service.

04:10 Building Facebook apps from within Salesforce.com – Job listing recommendations for your profile

06:50 Salesforce.com Philanthropy 1-1-1 program

08:09 John loves our audience, tells one of his worst Marketing disasters, send in your Nominations for the 23rd Annual Marketing Over Coffee Awards

11:11 Chris’ Case Study on Marketing Water – Getting beyond commodity status, Neil Young’s Electric Car

15:20 John Blue forwards: Email Going Nowhere (It’s still #1). Youth Say ‘No’ to Marketing on Social Networks; More Receptive to Email Ads

17:40 Newsweek Article on Obama’s campaign managing data, Next week Gear Wrap-Up send your faves!

John is done travelling but is going to the Shel Holtz Meetup ThursdayChip Griffin will be there and my brother Doug (2 of the 3 stooges) while Shel is out for a SNCR event. Chris has 3 presentations at MASFAA conference coming up.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Direct Link to File

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