January 2008
Monthly Archive
What to Learn from Politicians Besides Lying
Posted by John Wall on 31 Jan 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
How to thrive at a networking event, use CSS to handle massive web traffic, and what you can learn from politicians besides how to lie. All this and more…
Show length 21:09
Brought to you by MarketingProfs.com
00:36 Going Solo at Networking Events (and on the show!), the creepy loner, the stalker, the connected, organizers
02:40 Targeting the Connectors
03:36 Planning for the storm, what would you do with a million visitors? CSS, baby! Check out the Zen Garden
06:27 Dan Johnson asks about Marketing and Politics. Some concepts: surveying, ghostwriting, compelling stories, handling reporters, TV Ads
12:00 Selling Fear
13:24 Politics feeding the media machine
14:30 Repetition, repeating yourself, saying the same thing 3 times
15:42 Gateway Pages
16:15 Jeff Cutler on Selling Social Media to Corporations
John will be off to Santa Clara and Orlando
Chris will be getting healthy and hopefully back for next week!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 99% [?]
We got the Virus
Posted by John Wall on 23 Jan 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
What is Viral Marketing, is keyword density still a factor in SEO, and some other stuff we’ve been testing. All this and more…
Show length 21:36
Brought to you by MarketingProfs.com
00:35 David Meerman Scott’s New Rules of Viral Marketing
01:34 Superbowl Ads, and the Aya-Cola
04:30 SEO and Keyword Density
08:15 Google Adwords keyword tool for bidding intelligence
10:24 Dayparting your campaigns, keeping it domestic
11:52 Blooging as SEO, all about the Page Rank
13:06 Alexa vs. Quantcast vs. Compete vs. Google Reader
14:34 Promotional Activity - Win Meatball Sundae
16:04 BlogTalkRadio test
John will be off to Santa Clara and Orlando
Chris will be at College Goal Sunday, and schedules are coming together for Podcamps, but not New York.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 100% [?]
Banners from Beyond the Grave
Posted by John Wall on 16 Jan 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
Tips for Blog Damage control as part of SEO, how to avoid Banner Armaggeddon, and what’s cool in new hardware this month. All this and more…
Show length 22:02
Brought to you by MarketingProfs.com
00:35 CES, Qik and MacWorld - Video cameras are everywhere
02:29 Boston Media Makers
02:37 AdBlock Plus and the Death of Banners and how to deafeat Death!
05:30 Damage Control for Blog Posts that get gunked up with hatespeak
07:16 Social Network Update: Bubble? Consolidation? What services will survive?
10:00 Demographic profiles of social networks
10:45 Update your copyright dates or use a date function like this:
11:25 Jeff asks about compiling surveys
14:22 John talks about success with Wikipedia
15:30 From MacWorld - The Macbook Air, new iPhone and Touch Features, Skynet(hook) is watching you, Apple TV and HD, add Flickr
John will be off to Santa Clara and Orlando
Chris will be at College Goal Sunday, and schedules are coming together for Podcamps in Boston (this Summer), Philly, NY and Toronto.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
Get your coffee delivered!
Sign up for the Marketing Over Coffee newsletter!
Popularity: 67% [?]
Networks, PURLs and a Meatball
Posted by John Wall on 09 Jan 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
What does Metcalfe’s Law have to do with marketing, Best practices with PURLs, and why January is Tech Geek Nirvana.
Show length 23:50
Brought to you by MarketingProfs.com
00:43 Setting Strategy for 2008, setting up projects and objectives, and still holding some reserves
04:19 Lobbying and Government intervention
04:56 Marketing resources to recharge your brain.
07:40 Win a free copy of Seth Godin’s Meatball Sundae, email us to enter
08:20 Holiday Card follow up and using PURLs - Good job for Landmark Impressions
10:18 Ilysa from Polymer Clay Productions asks about getting kicked out of Wikipedia
14:26 Networking, Metcalfe’s Law and user forums
17:02 CES, MacWorld and Camera Show in Tech Heaven Month. Always on the web gadgets.
18:48 Digital picture frames ask demonstration kiosk
20:09 XBox Live hits 10 Million users, right next to Skype
21:20 Private trade shows, and smaller regional events. College Goal on the 27
John is finishing both the company and sales kickoffs.
Chris is off to College Goal Sunday and will be using Social Media Tools (and Zero budget!) to promote it.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 72% [?]
The Biggest Thing Since The Thing Before Sliced Bread
Posted by John Wall on 02 Jan 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
Some tips for writing provocative and compelling copy, how to best use online calendaring services and how these services differ, and New Year’s resolutions that are important AND achievable.
Show length 22:52
Brought to you by MarketingProfs.com
00:46 What was the greatest product before sliced bread? Write an iTunes review for Marketing Over Coffee, and Snake Oil.
02:32 Seven Copywriting tips from Michael Port’s, “Book Yourself Solid”
04:30 Related tips on Cover Letters and NLP
06:15 Jeff Cutler asks “What if you need to get out of Google or Technorati?”
10:52 Avoid destroying your own brand on MySpace or Facebook
11:37 When to use Online Calendar services such as Upcoming, Google Calendar, and Eventbrite.
14:50 What is Virtualization? Using it to run Windows on a Mac.
17:50 New Year’s Marketing Resolution - Read Mashable, avoid the deadpool, update resume, backup your laptop, connect to us on LinkedIn (Chris’ Profile) (John’s Profile)
John is going into both Company and Sales Kickoffs so he’ll be off the grid next week
Chris is off to College Goal Sunday and will be using Social Media Tools (and Zero budget!) to promote it.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
Get your coffee delivered!
Sign up for the Marketing Over Coffee newsletter!
Popularity: 74% [?]
