Live and Die by the House List
Posted by John Wall on 20 Feb 2008 at 10:24 pm | Tagged as: Podcast
In this Marketing Over Coffee learn :
Why your house list is the most important thing in your life, how to protect and grow it, and maximize profit with it. All this and more…
Show length 23:44
Brought to you by MarketingProfs.com
01:08 John Blue asks about house lists. Don’t forget to back it up.
03:32 SuperDuper for the Mac
04:45 Live and Die by the database
06:14 Home vs. Business email addresses
07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability
10:10 Seeding the list for email and direct mail
14:04 Spam Screening, Taguchi testing, and Personalization
20:00 John has no TV, but it’s not about the TV
Next Week: Google AdWords and Geotargeting
John will be at Blogger Social
Podcamp Toronto is this weekend (we are sponsoring, but sadly not going)
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 62% [?]
on 21 Feb 2008 at 7:08 am 1.John Wall Nails Trade Shows said …
[...] more of John, check out Marketing Over Coffee, [...]
on 21 Feb 2008 at 4:48 pm 2.Reed Smith said …
What is the next online ad… I mean when I go to a site often I don’t see the ads ever. How are these useful and don’t you see pay per click going away? The DVR has made it where I can not watch a live TV show… so advertisers have resorted to paying to place product in the show it self, so what about online? what is the next ad avenue?
on 10 Apr 2008 at 1:10 pm 3.Podcast Of The Month: March « Unique-Frequency said …
[...] Over Coffee was also good this month with an episode on what to do with your house list, two parts on the state of search and talking about the power of [...]