Google continues to melt our brains. Today I was tooling around in AdWords and found this:

That’s exactly what it looks like – a custom geographic area mapped out for displaying advertising.

Imagine the potential for this type of highly-specific advertising targeting. If you’re running for office, let’s say, and you know precisely the shape of your electoral district, you are going to clean up with this tool.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!