The Genius of Mr. Folger, Video version

Filmed live in the Dunks on 5/28 using the Flip cam.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

The Genius of Mr. Folger

In this Marketing Over Coffee learn :

About sleazy email, eBay auctioning of Social Media, how to monitor your brand on the web. All this and more…

Show length 22:17

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC062.mp3]

Brought to you by MarketingProfs.com and Blue Sky Factory

00:55 Dave F. asks about the Email sleaze factor – it’s about relevance and responsibility (and Whitesnake too)

05:48 Animoto to catch attention, and will interruption marketing die?

07:00 Social Media Consultant Auction on eBay as fundraiser for Jennifer, check out links here.

10:00 The critical point of marketing is the first touch.

11:15 Monitoring your brand on the web – CustomScoop, Lexis Nexis, Radian 6, Factiva, Critical Mention, or go with Google Alerts and RSS. ChelPixie as virtual assistant

14:33 The History of Coffee, the power of brand, market pioneering.

19:26 Survey your website visitors – Avinash Kaushik benchmarking against other sites

Chris at MarketingProfs B2B in June with a FlipCam and then Podcamp Boston 3

John off to PRSA in NYC

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Marketing Books for Summer Reading

In this Marketing Over Coffee learn :
About recipies for copywriting, books we’re reading, and how to create buzz on the trade show floor. All this and more…

Show length 20:48

Brought to you by MarketingProfs.com and Blue Sky Factory

00:34 Erik writes in and asks for more on copywriting, we point to formulas from CopyBlogger, and talk about long copy.

03:34 Book Reviews: Ogilvy on Advertising, Advertising from1865-1920, The Contrarian Effect, Accidental Branding, Blue Ocean Strategy

06:20 Digg vs. TV vs. Email vs. Social Media

09:40 Tim Street checks in again with French Maid TV, some tips from the show floor. For some reason, bingo cards work.

17:16 Testing streaming on UStream, Chicago Mike on Google Transit

Chris at MarketingProfs B2B in June and Podcamp Boston 3

John off to North Carolina

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Food for thought: 100% deliverability

Name one communications system that approaches 100% deliverability.

  • Telephone? Nope.
  • Postal mail? Nope.
  • Email? Please.

MySpace messagesYes – MySpace. Or any messaging-enabled social network.

Now remember, this is delivered.

Not opened/read.

Not acted on.

Just getting from point A to point B.

If 50% of your direct marketing never makes it to the end user, social networks might be a great way to stay in touch with at least your best customers.

Food for thought.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Now with More Sex

In this Marketing Over Coffee learn :
About copywriting, Sex in Marketing, making sure your servers are up. All this and more…

Show length 22:03

Brought to you by MarketingProfs.com and Blue Sky Factory

00:30 Opening with disaster, and I’m on a roll, Hammer Roll

01:45 Some copywriting best practices, Use structures like AIDA, nothired.com

06:48 The big 3 – French Maids, Sex and Las Vegas

12:21 John Blue writes in on MTVEngineroom.com

13:26 Website Pulsecheck, Email Services

16:17 Google Submitting forms to increase indexing, more marketing related podcasts, Matt Cutts on Duct Tape Marketing, Google OPML file

Chris in Portland at EASFAA, MarketingProfs B2B in June and Podcamp Boston 3

John to San Jose next week

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

My car got email

Just got this from the dealership:

Dear Prius:

“Happy Birthday” from your friends at Bernardi Toyota!

I hope you and Christopher are getting along well and that Christopher is taking good care of you. If you have any bumps and scratches, aches or pains, just come in and see us. We are here to care for you. As always if there is anything I can do, please call me at Bernardi Toyota at 508-879-1520.

I hope you and your owner have an excellent day!

Respectfully,

Brian Jones
Sales Manager
Bernardi Toyota

Very nicely done – a great use of email that was funny and still got the marketing message across.

Hats off to you, guys.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

Email address
First Name
Last Name

Beware the Blacklist

In this Marketing Over Coffee learn :
About the BLACKLIST, sponsored email blasts and getting a career in Marketing. All this and more…

Show length 24:13

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC059.mp3]

Brought to you by MarketingProfs.com and Blue Sky Factory

01:00 Check out DM talk on the Beancast and subscribe to Marketing Casts on Gigadial

02:26 Carlos asks about Podcamp recordings

04:50 He also asks about getting Blacklisted and how to fix it. Spamhaus, Spamcop, eprompter (set up POP accounts), seeding and throttling outgoing mail

11:04 Plugins for Blogger, Using Google Sitemaps with WordPress

13:26 John Blue calls in about sponsored mailings vs. email list rental, broker services for opt outs

15:50 Get the house list when you sponsor a show

17:10 Daniel Johnson Jr. asks for advice on how to break into marketing. Be a sales engineer or work for a small company, and believe in what you sell.

Chris in Portland at EASFAA, Podcamp Boston 3 is coming

John continues the wedding tour, Scranton was fun, San Jose is Next

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

Email address
First Name
Last Name

Definitive Advice on Pregnancy

In this Marketing Over Coffee learn :

About News Releases, building out your email list, and what to do in social media besides jump in. All this and more…

Show length 30:49

Brought to you by MarketingProfs.com and Blue Sky Factory

01:20 Press Releases for inbound links, 3 tips to make them more successful, do News Releases instead, get testimonials

10:00 Mike from Grass Shack Events Media asks about for tips on how to build an email list. Make an offer, buy a list or leverage LinkedIn

18:42 Jake asks about using social media in the marketing mix. Where should you jump in?

23:05 Ken follows up on advice from last week, get and hold the attention of others, spin a story, or try low volume, high impact, direct mail

29:30 Marketing and Sales become the same thing.

John continues the wedding tour, Scranton was fun, San Jose is Next

Chris will post recordings from Podcamp NYC last weekend

Podcamp, NME, Photo Expo, Gnomedex all coming up

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

Email address
First Name
Last Name