Just got this from the dealership:

Dear Prius:

“Happy Birthday” from your friends at Bernardi Toyota!

I hope you and Christopher are getting along well and that Christopher is taking good care of you. If you have any bumps and scratches, aches or pains, just come in and see us. We are here to care for you. As always if there is anything I can do, please call me at Bernardi Toyota at 508-879-1520.

I hope you and your owner have an excellent day!

Respectfully,

Brian Jones
Sales Manager
Bernardi Toyota

Very nicely done – a great use of email that was funny and still got the marketing message across.

Hats off to you, guys.

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