Marketing Books for Summer Reading

In this Marketing Over Coffee learn :
About recipies for copywriting, books we’re reading, and how to create buzz on the trade show floor. All this and more…

Show length 20:48

Brought to you by MarketingProfs.com and Blue Sky Factory

00:34 Erik writes in and asks for more on copywriting, we point to formulas from CopyBlogger, and talk about long copy.

03:34 Book Reviews: Ogilvy on Advertising, Advertising from1865-1920, The Contrarian Effect, Accidental Branding, Blue Ocean Strategy

06:20 Digg vs. TV vs. Email vs. Social Media

09:40 Tim Street checks in again with French Maid TV, some tips from the show floor. For some reason, bingo cards work.

17:16 Testing streaming on UStream, Chicago Mike on Google Transit

Chris at MarketingProfs B2B in June and Podcamp Boston 3

John off to North Carolina

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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4 thoughts on “Marketing Books for Summer Reading”

  1. Hi Guys,

    I have to agree about the prime time TV exposure thing… Just before Christmas our site (www.photostuffdirect.co.uk) was included in a photo gift round up on a breakfast show ITV1 here in the UK.

    Within 3 minutes the traffic site was up 700% !! and more importantly the traffic was QUALIFIED all wanting photo gifts conversion rate also doubled. id tell you the percentage but id have to kill you.. hehehehe

    great cast as ever .. nothing beats your easy style and straight forward presentation keep it up guys1

    the boffin

  2. Hi Guys,

    I have to agree about the prime time TV exposure thing… Just before Christmas our site (www.photostuffdirect.co.uk) was included in a photo gift round up on a breakfast show ITV1 here in the UK.

    Within 3 minutes the traffic site was up 700% !! and more importantly the traffic was QUALIFIED all wanting photo gifts conversion rate also doubled. id tell you the percentage but id have to kill you.. hehehehe

    great cast as ever .. nothing beats your easy style and straight forward presentation keep it up guys1

    the boffin

Comments are closed.