Marketing Books for Summer Reading
Posted by John Wall | Filed under Blog, Uncategorized
In this Marketing Over Coffee learn :
About recipies for copywriting, books we’re reading, and how to create buzz on the trade show floor. All this and more…
Show length 20:48
Brought to you by MarketingProfs.com and Blue Sky Factory
00:34 Erik writes in and asks for more on copywriting, we point to formulas from CopyBlogger, and talk about long copy.
03:34 Book Reviews: Ogilvy on Advertising, Advertising from1865-1920, The Contrarian Effect, Accidental Branding, Blue Ocean Strategy
06:20 Digg vs. TV vs. Email vs. Social Media
09:40 Tim Street checks in again with French Maid TV, some tips from the show floor. For some reason, bingo cards work.
17:16 Testing streaming on UStream, Chicago Mike on Google Transit
Chris at MarketingProfs B2B in June and Podcamp Boston 3
John off to North Carolina
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Marketing Over Coffee is recorded every business Wednesday at 5:30am Eastern at a coffee shop in Natick, MA, just outside of Boston. Chris is on the legendary Shure SM58 microphone, John on an Electro-Voice N/D767a.
May 22, 2008 at 4:41 pm
Wow, great minds think alike.
In my post today, I outline the sources I use to stay up to date on marketing and blogging: http://onlinemarketerblog.com/2008/05/22/how-to-be-an-a-list-blogger-study-study-study-part-4/
Not only do I mention the popular Copyblogger, but also the more obscure (now days) Ogilvy’s On Advertising.
Plus, I mentioned you guys in my essential podcasts list! Thanks for all your work!
May 27, 2008 at 4:52 am
Hi Guys,
I have to agree about the prime time TV exposure thing… Just before Christmas our site (www.photostuffdirect.co.uk) was included in a photo gift round up on a breakfast show ITV1 here in the UK.
Within 3 minutes the traffic site was up 700% !! and more importantly the traffic was QUALIFIED all wanting photo gifts conversion rate also doubled. id tell you the percentage but id have to kill you.. hehehehe
great cast as ever .. nothing beats your easy style and straight forward presentation keep it up guys1
the boffin