AB and Taguchi Testing
Posted by John Wall | Filed under Blog, Podcast
In this Marketing Over Coffee learn :
About Taguchi testing with Google Tools, surveying and some resources on design. All this and more…
Show length 25:00
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
00:32 Google Website Optimizer Tools, A/B testing and Taguchi
07:10
Avinash Kaushik’s 4Q survey. What is your site supposed to do?
09:30 The boffin sent over www.savethepixel.org touches upon Tufte’s Visual Display of Quantitative Information (who is in Presentation ZEN) and Occam’s Razor
12:12 Evolving past search – to Predictive Analytics, Tin Foil hat, and the Digital Nervous System
18:40 A new system for promoting musical artists
20:25 On Design – Don’t Make me Think by Steve Krug, The Design of Sites, The Timeless Way of Building by Christopher Alexander
John has the Social Media Roast for Scott Monty coming up July 11th
Chris at the MITX at DLA July 15th
Both of us will be at Podcamp Boston 3
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3]
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Marketing Over Coffee is recorded every business Wednesday at 5:30am Eastern at a coffee shop in Natick, MA, just outside of Boston. Chris is on the legendary Shure SM58 microphone, John on an Electro-Voice N/D767a.
July 4, 2008 at 8:36 am
digital nervous system + google = skynet
who wants to take bets on the date of self awareness??
great cast as ever (does it get boring me saying that?)
the boffin
July 9, 2008 at 9:41 pm
Of course it never gets boring…
My bet is it’s already self aware and it directs Sergey and Larry.
July 11, 2008 at 3:25 pm
Summer Vacation – Media Bullseye’s PR Pod Jots…
It appears that while our old stand-byes are still around, many podcasters are taking a little summer break. Hope they all come back strong and refreshed. In the meantime if you have any suggestions for me for additions to the PR Pod Jots, feel free to…
February 19, 2010 at 5:39 pm
[...] Bryan was in Montreal for vacation, and they had an impromptu, two-person Social Media Breakfast. Marketing Over Coffee – Among the usual gamut of topics this week, John and Chris discuss this survey available [...]