AB and Taguchi Testing

In this Marketing Over Coffee learn :

About Taguchi testing with Google Tools, surveying and some resources on design. All this and more…

Show length 25:00

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:32 Google Website Optimizer Tools, A/B testing and Taguchi

Google Website Optimizer

07:10
Avinash Kaushik’s 4Q survey. What is your site supposed to do?

09:30 The boffin sent over www.savethepixel.org touches upon Tufte’s Visual Display of Quantitative Information (who is in Presentation ZEN) and Occam’s Razor

12:12 Evolving past search – to Predictive Analytics, Tin Foil hat, and the Digital Nervous System

18:40 A new system for promoting musical artists

20:25 On Design – Don’t Make me Think by Steve Krug, The Design of Sites, The Timeless Way of Building by Christopher Alexander

John has the Social Media Roast for Scott Monty coming up July 11th

Chris at the MITX at DLA July 15th

Both of us will be at Podcamp Boston 3

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3]

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6 thoughts on “AB and Taguchi Testing”

  1. digital nervous system + google = skynet

    who wants to take bets on the date of self awareness??

    great cast as ever (does it get boring me saying that?)

    the boffin

  2. digital nervous system + google = skynet

    who wants to take bets on the date of self awareness??

    great cast as ever (does it get boring me saying that?)

    the boffin

  3. Pingback: Media Bullseye

Comments are closed.