Summer Vacation Special

In this Marketing Over Coffee:
Dr. Allan Weiss, Marketing Profs CEO

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC068.mp3]

Dr. Allan Weiss presents in this recording from the MarketingProfs
June 2008 B2B Forum in Boston. From the conference notes:

Most companies believe they should be building long term relationships
with all their customers. They call these Value-Added relationships,
and they indeed can be valuable. However, in this presentation you’ll
learn that not every customer wants a long-term relationship. The
ideas that will be presented are most relevant to those who deal with
other companies (agencies, suppliers, business buyers), but there are
insights into consumers as well.

In particular, you will learn:

* What a "value-added’ relationship means
* How to identify customers who want a "value-added’ relationship
* What strategies should be used with customers amenable to long and
short-term relationships
* How to nurture a customer relationship

You’ll come away with a clearer understanding of relationships and how
to identify partners who want to have a relationship with you, and on
what terms.

Show length 55:00

Brought to you by Blue Sky Factory and MarketingProfs

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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4 thoughts on “Summer Vacation Special”

  1. Hello,

    This is the best talk on relationship marketing I have ever heard. It is a tremendous introduction into the dynamics and mechanics of any type of relationship.

    Thanks for posting it. Is the rest of the talk available?

    Thanks again,
    Joseph

  2. Hello,

    This is the best talk on relationship marketing I have ever heard. It is a tremendous introduction into the dynamics and mechanics of any type of relationship.

    Thanks for posting it. Is the rest of the talk available?

    Thanks again,
    Joseph

  3. I think that was the only session Dr. Weiss did, Chris does have sessions from David Meerman Scott and Dan Ariely posted up on the blog, I think that was it for the conference.

  4. I think that was the only session Dr. Weiss did, Chris does have sessions from David Meerman Scott and Dan Ariely posted up on the blog, I think that was it for the conference.

Comments are closed.