LIVE with David Meerman Scott at Podcamp Boston 3

In this Marketing Over Coffee learn :

About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…

Show length 41:54

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

01:25 Interview with David Meerman Scott

05:35 On public speaking and using the ladder approach

08:30 How perceptions change as you get more skilled

12:16 His new book Tuned In

14:44 Viral Video and using the Movie Producer / Venture Capitalist approach

17:47 Swedish toilet video (CWS)

24:30 Changing the approach at Podcamp

26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation

32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.

34:22 Question and Answers – Getting Press Release traffic, tracking PDFs

Chris is up at the Affiliate Summit next, John is in Toronto

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]

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No Responses to “LIVE with David Meerman Scott at Podcamp Boston 3”

  1. Thanks for the Toilet Video. I’ll be using it.

  2. Brilliant stuff as always guys – great interview, really nicely done. DMS kind of makes it easy for your though, the guy’s really got it figured out. His style really plays well for this format, and of course the content is top notch.

  3. [...] David Meerman Scott had this to say a couple of weeks ago at Podcamp Boston 3 on an edition of the Marketing Over Coffee podcast: You truly have to think differently than you ever have before, if you’ve been a [...]

  4. [...] David Meerman Scott had this to say a couple of weeks ago at Podcamp Boston 3 on an edition of the Marketing Over Coffee podcast: You truly have to think differently than you ever have before, if you’ve been a marketer [...]

  5. Awesome session, I wish I could have been there!

  6. [...] LIVE with David Meerman Scott at Podcamp Boston 3 [...]

  7. [...] On the drive home Monday afternoon, I caught up on a Marketing Over Coffee podcast from Podcamp Boston and was glad I did. David Meerman Scott referenced this video below as [...]

  8. [...] lines David Meerman Scott makes a good point — you must create instead of interrupt. From a Marketing Over Coffee podcast he did a few weeks ago: You truly have to think differently than you ever have before, if [...]

  9. [...] lines David Meerman Scott makes a good point — you must create instead of interrupt. From a Marketing Over Coffee podcast he did a few weeks ago: You truly have to think differently than you ever have before, if [...]

  10. [...] LIVE with David Meerman Scott at Podcamp Boston 3 [...]

  11. [...] Check out some of our Greatest Hits – Conversations with David Meerman Scott, James Connor, and Seth Godin on [...]

  12. [...] Marketing Over Coffee: John and Chris, our favorite podcasters who record their show in a Dunkin Donuts, actually recorded this show live from Podcamp Boston 3. They feature special guest David Meerman Scott. Theyy cover a few different topics with David, everything from his latest book, to public speaking tips, to using viral video in marketing. Inside PR: Ah, fellas after my own heart. Terry Fallis and Martin Waxman cover the importance of good writing in public relations this week. Writing skills are plummeting among digital natives, in my entirely unscientific opinion. And it’s a shame, because they are an essential skill among PR pros, or anyone in the communications business.  [...]

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