LIVE with David Meerman Scott at Podcamp Boston 3
Posted by John Wall | Filed under Blog, Uncategorized
In this Marketing Over Coffee learn :
About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…
Show length 41:54
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
01:25 Interview with David Meerman Scott
05:35 On public speaking and using the ladder approach
08:30 How perceptions change as you get more skilled
12:16 His new book Tuned In
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
17:47 Swedish toilet video (CWS)
24:30 Changing the approach at Podcamp
26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation
32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.
34:22 Question and Answers – Getting Press Release traffic, tracking PDFs
Chris is up at the Affiliate Summit next, John is in Toronto
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
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Marketing Over Coffee is recorded every business Wednesday at 5:30am Eastern at a coffee shop in Natick, MA, just outside of Boston. Chris is on the legendary Shure SM58 microphone, John on an Electro-Voice N/D767a.
August 1, 2008 at 12:55 am
Thanks for the Toilet Video. I’ll be using it.
August 1, 2008 at 8:16 am
Brilliant stuff as always guys – great interview, really nicely done. DMS kind of makes it easy for your though, the guy’s really got it figured out. His style really plays well for this format, and of course the content is top notch.
August 7, 2008 at 6:29 am
[...] David Meerman Scott had this to say a couple of weeks ago at Podcamp Boston 3 on an edition of the Marketing Over Coffee podcast: You truly have to think differently than you ever have before, if you’ve been a [...]
August 7, 2008 at 7:06 am
[...] David Meerman Scott had this to say a couple of weeks ago at Podcamp Boston 3 on an edition of the Marketing Over Coffee podcast: You truly have to think differently than you ever have before, if you’ve been a marketer [...]
August 7, 2008 at 10:32 pm
Awesome session, I wish I could have been there!
August 9, 2008 at 5:59 pm
[...] LIVE with David Meerman Scott at Podcamp Boston 3 [...]
August 12, 2008 at 12:42 am
[...] On the drive home Monday afternoon, I caught up on a Marketing Over Coffee podcast from Podcamp Boston and was glad I did. David Meerman Scott referenced this video below as [...]
August 15, 2008 at 5:18 pm
[...] lines David Meerman Scott makes a good point — you must create instead of interrupt. From a Marketing Over Coffee podcast he did a few weeks ago: You truly have to think differently than you ever have before, if [...]
November 20, 2008 at 5:18 pm
[...] lines David Meerman Scott makes a good point — you must create instead of interrupt. From a Marketing Over Coffee podcast he did a few weeks ago: You truly have to think differently than you ever have before, if [...]
December 13, 2008 at 10:23 pm
[...] LIVE with David Meerman Scott at Podcamp Boston 3 [...]
May 6, 2009 at 10:00 pm
[...] Check out some of our Greatest Hits – Conversations with David Meerman Scott, James Connor, and Seth Godin on [...]
February 19, 2010 at 5:03 pm
[...] Marketing Over Coffee: John and Chris, our favorite podcasters who record their show in a Dunkin Donuts, actually recorded this show live from Podcamp Boston 3. They feature special guest David Meerman Scott. Theyy cover a few different topics with David, everything from his latest book, to public speaking tips, to using viral video in marketing. Inside PR: Ah, fellas after my own heart. Terry Fallis and Martin Waxman cover the importance of good writing in public relations this week. Writing skills are plummeting among digital natives, in my entirely unscientific opinion. And it’s a shame, because they are an essential skill among PR pros, or anyone in the communications business. [...]