Gangsta Chef

In this Marketing Over Coffee learn :

About Defending Your Name, Photography, and Personal Brand. All this and more…

Show length 24:32

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC075.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:32 We are looking for sponsors for 2009, Dreamforce has Journey, communities as SEO strategy

04:30 Photography for link juice or money

07:44 Karl – You can also use the Headspace2 WordPress plugin to add tags to old posts, Jeremiah Owyang working on a CMS Forrester Wave

08:25 Get $100 off a Kindle

09:38 Mike asks about using your own name for branding, defending your own name

16:07 Matt McDonald has bandwidth if you are looking for New Media talent, John Federico is now VP at BlogtalkRadio

18:30 If you are into audio check out the ultimate headphone site, Cooking with Coolio, Mitch Joel on Personal Brand

Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin, John is going to the Tips from the Top Floor Photo Workshop in Portland (shooting Canon).

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC075.mp3]

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Hubspot Inbound Marketing Summit Winner

Sean Polay wins with a combined 7 points in the contest. Congratulations, Sean!

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Don’t Stop Believing

In this Marketing Over Coffee learn :

About Funnel Analysis, the benefit of being non-profit, and Yahoo Buzz. All this and more…

Show length 22:54

Brought to you by Blue Sky Factory and MarketingProfs

00:35 It’s all about the 80’s ballads, YouTube gets Journey back on track, DVD is still easier to buy

02:58 Funnel Analysis, the Rule of 10 for email

06:55 Greatest Gum Commercial Ever, commodities fight for mindshare, unique products talk features, trying to avoid hell, being a non-profit

13:58 Ricardo sends in comments, the White Paper and the Blue Paper

18:00 Yahoo Buzz has arrived

Ricardo – Thx for DMS Interview Ebooks were Literary – 2.0 is business dominated. WordPress Codecs in Espanol at

Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin (you can go for free!), John is going to the Tips from the Top Floor Photo Workshop in Portland.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC074.mp3]

Direct Link to File

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Sneak preview: Marketing Over Coffee book intro

We don’t even have a title yet beyond the working title, but here’s a sneak preview of the introduction. Obviously, by the time this hits shelves, it may be different, so consider this a beta test of sorts.

Let’s try an experiment in marketing. Read this paragraph, then close your eyes and try to remember it word for word.

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)” – American Marketing Association

How did you do? We failed right around the word institutions because we stopped caring.

For the premier marketing association in America, their definition of marketing needs some… well, marketing.

Let’s try this again. Read this paragraph, then close your eyes and try to remember it word for word.

Marketing is the sharing of ideas. – Marketing Over Coffee

Did you do better?

This is a book not about ideas, but about the sharing of ideas. Your ideas. Your company’s ideas. Your customers’ ideas. This is a book about ways your ideas will or won’t spread, and ways to make the former more likely than the latter. Above all else, this is a book that will help you be a better marketer.

Sit back, relax, pour yourself an extra large regular with 9 Sweet & Low, and let’s talk some marketing.

The Marketing Continuum

Every large company seems to have an org chart that looks roughly the same. Advertising. PR. Sales. Marketing. Customer service (outsourced). Business Development. Every large company has these departments, and by and large, the departments hate each other.

“Sales can’t make its numbers because our ads stink!”

“Customer service is swamped because Sales promised the customer something that doesn’t exist!”

“Marketing wants to kill everyone in customer service for creating that mess with a bunch of bloggers who are spewing venom about us on the Internet!”

Sound familiar?

The reason this happens is simple: everyone’s doing the same job, but they just don’t know it.

All of these professions – marketing, advertising, sales, customer service, PR, biz dev – are the same profession. We break them up into pieces because no one human being is scalable enough to do every job at a large company, but the fundamental job is the same:

Communicate skillfully.

Marketing, advertising, and PR all communicate to the outside world, to people who don’t know about our ideas yet, or who know about our ideas but don’t believe in them or in us. Marketing is the sharing of ideas.

Sales & business development communicate to people interested in our ideas and try to convince those people to become stakeholders in our ideas. Sales is the conversion of ideas into actions.

Customer service communicate to the people who already own our ideas and help make those ideas work better for the people, or at the very least fix broken ideas.

All of these forms exist on a smooth continuum with the customer. We break it up for job purposes, but really, who can say what the exact point is when marketing becomes sales? Who can say when the prospect finally convinces himself or herself that they want to partake of your idea? It might be face to face with a salesperson, sure. It might also be at 2 AM while they’re watching the late night special, and your brand finally makes that one impression that puts you over the top.

The vagueness of the continuum is doubly true in B2B marketing, since B2B relationships tend to be stronger than B2C. The business development woman you put at a trade show may be the primary contact for your company throughout the sales process, and depending on the size and importance of the account, may be customer service as well.

Want to improve your marketing? Treat everyone in the marketing continuum as a member of the marketing staff. Invite customer service reps to marketing meetings to get on-the-ground insights. Heck, take some of your managers and put them in service for a couple of days. Bring sales staff to advertising copy and design meetings. Get everyone who is involved in communicating together to share insights.

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Fighting the Conference Crud

In this Marketing Over Coffee learn :

About the Affiliate Marketing Summit, Software Tools, and Surviving the Conference Crud. All this and more…

Show length 23:04

Brought to you by Blue Sky Factory and MarketingProfs

00:45 Catching the Conference Crud, Chris reports on the Affiliate Summit, the return of Master/Apprentice

05:37 John Blue asks about services to manage inbound source codes – phpAffiliate pro, Kowabunga, Eventbrite

06:40 Sam Houston asks about montioring organic results, is WebPosition Gold dead? Compete is a great service.

10:06 Richard asks about adding tags to old wordpress posts. Check out Ecto

12:15 Kevin asks about website redesign – get a good designer that has UI experience, Book recommendation: The Design of Sites, do some usability testing.

16:50 How many conversions is good? Chris Brogan proves that the volume needs to be huge.

Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin (you can go for free!), John plugs the BeanCast and is going to the Tips from the Top Floor Photo Workshop in Portland.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC073.mp3]

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Inbound Marketing Summit Contest

The contest is now over!

The Inbound Marketing Summit is coming up in September, and Marketing Over Coffee has a free ticket to give away, valued at nearly $700.

Come and see Seth Godin, David Meerman Scott, Christopher Penn, Chris Brogan, Brian Halligan, and many others on September 8, 2008.

Here’s how to win a free pass! Add a link to Marketing Over Coffee to a blog post, blogroll, or web site, then add your entry on our contest spreadsheet:

http://tinyurl.com/ims08

You MUST use the following link text:

<a href=”http://www.marketingovercoffee.com”>Marketing Over Coffee Marketing Podcast</a>

We’ll assign a point value to the links, and the person with the most points accrued by August 22, 2008 wins!

  • 1 point – blog post or single web page
  • 5 points – blog roll or other navigation element that appears on multiple pages
  • 10 points – a link from a .edu or a .gov domain

Points are cumulative – i.e. a blog post on an .edu is 11 points; a nav bar link on a .gov is 15 points. You can enter as many times as you want.

Good luck!

Marketing Over Coffee will only be giving away admission to the event. You are responsible for all travel and lodging. Void where prohibited.

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Hot Gear and Trade Show Wars

In this Marketing Over Coffee learn :
About PDF Newsletters, kickstarting Social Media Campaigns, and What’s Hot in Gear. All this and more…

Show length 23:27

Brought to you by Blue Sky Factory and MarketingProfs

00:35 John is back from vacation and the Trade Show Wars. When should a show floor be open? Put the food by the vendors.

04:50 Chris tests a PDF Newsletter – Portrait vs. Landscape

07:02 Marketing Over Coffee Videos will now be available from the Gigadial Feed

08:45 How to kickstart a SocialMedia Campaign using Magic, recycling books

13:00 GearWatch – Time for a kindle? Dash GPS for live traffic and emailing directions, Chumby, OLPC as a reader (ghetto Bloomberg), new iPod Nano as DVR, considering the PSP.

18:00 Using the iPod nano to educate your field force

19:14 Sorry, Marketing Over Coffee email and voicemail have been backed up.

21:50 Meetup in concert with the Affiliate Summit at Legal Seafood Test Kitchen this Monday at 7pm, Inbound Marketing Summit Ticket Giveaway

Chris is up at the Affiliate Summit next, John is finally home.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC072.mp3]

Direct Link to File

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Marketing Over Coffee Late This Week – Valeria Maltoni To Hold You Over

Due to the Agile 2008 conference, Marketing Over Coffee will be a couple of days late this week. Instead, for your regular Thursday jolt, we bring you, fresh from the MarketingProfs B2B Forum, Valeria Maltoni’s session, Make Your Website Sticky: 10 Ideas for B2B Marketers.

If you get a chance, attend the MarketingProfs Digital Marketing Mixer conference in October.

If you run a marketing conference and would like some Marketing Over Coffee love, bring Marketing Over Coffee to your conference. Get us there and we’ll blog and podcast it for the world to see just how damn good your conferences are.

Endnote – we’re not including a download link because the video is an absurd 600 MB download, and very few people want to burn up that much disk space.

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The best chewing gum commercial ever

This is the way to take a brand global!


Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.

Over 20 million views on YouTube.

As seen at PodCamp Boston 3.

How are YOU spreading your brand?

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Weekend Extras #2: Attracting Quality Leads With White Papers with Michael Stelzner

From the MarketingProfs B2B Forum, June 2008:

Speaker: Michael Stelzner, Author, Writing White Papers: How to Capture Readers and Keep Them Engaged

It’s time to stop selling and start educating prospects. Numerous studies place white papers at the top of the marketing heap for sought after content. Why? Because good white papers contain valuable content that help people make decisions. This practical session will help you understand how to create white papers that attract leads in droves (and go viral, selling covertly along the way).

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