Gangsta Chef
In this Marketing Over Coffee learn :
About Defending Your Name, Photography, and Personal Brand. All this and more…
Show length 24:32
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC075.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
00:32 We are looking for sponsors for 2009, Dreamforce has Journey, communities as SEO strategy
04:30 Photography for link juice or money
07:44 Karl – You can also use the Headspace2 Wordpress plugin to add tags to old posts, Jeremiah Owyang working on a CMS Forrester Wave
08:25 Get $100 off a Kindle
09:38 Mike asks about using your own name for branding, defending your own name
16:07 Matt McDonald has bandwidth if you are looking for New Media talent, John Federico is now VP at BlogtalkRadio
18:30 If you are into audio check out the ultimate headphone site, Cooking with Coolio, Mitch Joel on Personal Brand
Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin, John is going to the Tips from the Top Floor Photo Workshop in Portland (shooting Canon).
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC075.mp3]
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Hubspot Inbound Marketing Summit Winner
Sean Polay wins with a combined 7 points in the contest. Congratulations, Sean!
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Don’t Stop Believing
In this Marketing Over Coffee learn :
About Funnel Analysis, the benefit of being non-profit, and Yahoo Buzz. All this and more…
Show length 22:54
Brought to you by Blue Sky Factory and MarketingProfs
00:35 It’s all about the 80’s ballads, YouTube gets Journey back on track, DVD is still easier to buy
02:58 Funnel Analysis, the Rule of 10 for email
06:55 Greatest Gum Commercial Ever, commodities fight for mindshare, unique products talk features, trying to avoid hell, being a non-profit
13:58 Ricardo sends in comments, the White Paper and the Blue Paper
18:00 Yahoo Buzz has arrived
Ricardo – Thx for DMS Interview Ebooks were Literary – 2.0 is business dominated. Wordpress Codecs in Espanol at
Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin (you can go for free!), John is going to the Tips from the Top Floor Photo Workshop in Portland.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC074.mp3]
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Sneak preview: Marketing Over Coffee book intro
We don’t even have a title yet beyond the working title, but here’s a sneak preview of the introduction. Obviously, by the time this hits shelves, it may be different, so consider this a beta test of sorts.
Let’s try an experiment in marketing. Read this paragraph, then close your eyes and try to remember it word for word.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)” – American Marketing Association
How did you do? We failed right around the word institutions because we stopped caring.
For the premier marketing association in America, their definition of marketing needs some… well, marketing.
Let’s try this again. Read this paragraph, then close your eyes and try to remember it word for word.
Marketing is the sharing of ideas. – Marketing Over Coffee
Did you do better?
This is a book not about ideas, but about the sharing of ideas. Your ideas. Your company’s ideas. Your customers’ ideas. This is a book about ways your ideas will or won’t spread, and ways to make the former more likely than the latter. Above all else, this is a book that will help you be a better marketer.
Sit back, relax, pour yourself an extra large regular with 9 Sweet & Low, and let’s talk some marketing.
The Marketing Continuum
Every large company seems to have an org chart that looks roughly the same. Advertising. PR. Sales. Marketing. Customer service (outsourced). Business Development. Every large company has these departments, and by and large, the departments hate each other.
“Sales can’t make its numbers because our ads stink!”
“Customer service is swamped because Sales promised the customer something that doesn’t exist!”
“Marketing wants to kill everyone in customer service for creating that mess with a bunch of bloggers who are spewing venom about us on the Internet!”
Sound familiar?
The reason this happens is simple: everyone’s doing the same job, but they just don’t know it.
All of these professions – marketing, advertising, sales, customer service, PR, biz dev – are the same profession. We break them up into pieces because no one human being is scalable enough to do every job at a large company, but the fundamental job is the same:
Communicate skillfully.
Marketing, advertising, and PR all communicate to the outside world, to people who don’t know about our ideas yet, or who know about our ideas but don’t believe in them or in us. Marketing is the sharing of ideas.
Sales & business development communicate to people interested in our ideas and try to convince those people to become stakeholders in our ideas. Sales is the conversion of ideas into actions.
Customer service communicate to the people who already own our ideas and help make those ideas work better for the people, or at the very least fix broken ideas.
All of these forms exist on a smooth continuum with the customer. We break it up for job purposes, but really, who can say what the exact point is when marketing becomes sales? Who can say when the prospect finally convinces himself or herself that they want to partake of your idea? It might be face to face with a salesperson, sure. It might also be at 2 AM while they’re watching the late night special, and your brand finally makes that one impression that puts you over the top.
The vagueness of the continuum is doubly true in B2B marketing, since B2B relationships tend to be stronger than B2C. The business development woman you put at a trade show may be the primary contact for your company throughout the sales process, and depending on the size and importance of the account, may be customer service as well.
Want to improve your marketing? Treat everyone in the marketing continuum as a member of the marketing staff. Invite customer service reps to marketing meetings to get on-the-ground insights. Heck, take some of your managers and put them in service for a couple of days. Bring sales staff to advertising copy and design meetings. Get everyone who is involved in communicating together to share insights.
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Fighting the Conference Crud
In this Marketing Over Coffee learn :
About the Affiliate Marketing Summit, Software Tools, and Surviving the Conference Crud. All this and more…
Show length 23:04
Brought to you by Blue Sky Factory and MarketingProfs
00:45 Catching the Conference Crud, Chris reports on the Affiliate Summit, the return of Master/Apprentice
05:37 John Blue asks about services to manage inbound source codes – phpAffiliate pro, Kowabunga, Eventbrite
06:40 Sam Houston asks about montioring organic results, is WebPosition Gold dead? Compete is a great service.
10:06 Richard asks about adding tags to old wordpress posts. Check out Ecto
12:15 Kevin asks about website redesign – get a good designer that has UI experience, Book recommendation: The Design of Sites, do some usability testing.
16:50 How many conversions is good? Chris Brogan proves that the volume needs to be huge.
Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin (you can go for free!), John plugs the BeanCast and is going to the Tips from the Top Floor Photo Workshop in Portland.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC073.mp3]
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