Weekend Extras #2: Attracting Quality Leads With White Papers with Michael Stelzner

From the MarketingProfs B2B Forum, June 2008:

Speaker: Michael Stelzner, Author, Writing White Papers: How to Capture Readers and Keep Them Engaged

It’s time to stop selling and start educating prospects. Numerous studies place white papers at the top of the marketing heap for sought after content. Why? Because good white papers contain valuable content that help people make decisions. This practical session will help you understand how to create white papers that attract leads in droves (and go viral, selling covertly along the way).

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6 thoughts on “Weekend Extras #2: Attracting Quality Leads With White Papers with Michael Stelzner”

  1. Hi Chris and John. Thanks for sharing.

    I have a comment about file distribution. That was a 648MB video file pushed out via the feed.

    In general, as more content producers are discovering the ease of publishing video, I’m noticing an increasing trend by producers to push out 150MB+ files. That kind of bandwidth consumption can clobber users like myself who regularly find themselves moving to various access points and connection speeds.

    Wouldn’t it make sense for producers to perhaps publish audio file versions over the feed and notify listeners that they can watch a web streaming optimized version online? It’s more respectful to the audience.

    What are your thoughts on that?

  2. Hi Chris and John. Thanks for sharing.

    I have a comment about file distribution. That was a 648MB video file pushed out via the feed.

    In general, as more content producers are discovering the ease of publishing video, I’m noticing an increasing trend by producers to push out 150MB+ files. That kind of bandwidth consumption can clobber users like myself who regularly find themselves moving to various access points and connection speeds.

    Wouldn’t it make sense for producers to perhaps publish audio file versions over the feed and notify listeners that they can watch a web streaming optimized version online? It’s more respectful to the audience.

    What are your thoughts on that?

Comments are closed.