Comments on: Sneak preview: Marketing Over Coffee book intro http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/ Thu, 02 Feb 2012 14:28:00 +0000 hourly 1 By: NNicol http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-264 NNicol Mon, 18 Aug 2008 13:17:09 +0000 http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-264 I like your thought that marketing plays a role in everyone's job! Everyone treats marketing of their company like the bible and everyone from the marketing department to customer service has a different interruptation of it! If only they could have their roles defined to them by the heirachy. But unfortunately they cannot define it to themselves half the time! I like your thought that marketing plays a role in everyone’s job! Everyone treats marketing of their company like the bible and everyone from the marketing department to customer service has a different interruptation of it! If only they could have their roles defined to them by the heirachy. But unfortunately they cannot define it to themselves half the time!

]]> By: NNicol http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-3646 NNicol Mon, 18 Aug 2008 13:17:00 +0000 http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-3646 I like your thought that marketing plays a role in everyone's job! Everyone treats marketing of their company like the bible and everyone from the marketing department to customer service has a different interruptation of it! If only they could have their roles defined to them by the heirachy. But unfortunately they cannot define it to themselves half the time! I like your thought that marketing plays a role in everyone’s job! Everyone treats marketing of their company like the bible and everyone from the marketing department to customer service has a different interruptation of it! If only they could have their roles defined to them by the heirachy. But unfortunately they cannot define it to themselves half the time!

]]> By: Robyn Hawk http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-263 Robyn Hawk Sat, 16 Aug 2008 18:52:01 +0000 http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-263 Thanks for this - simple, concise - excellent! Isn't it funny how communication is the key - I am so tired of hearing "that's not in my job description - why should I worry about it?" A breakdown affects all members of a dept./community/business! Robyn Thanks for this – simple, concise – excellent!

Isn’t it funny how communication is the key – I am so tired of hearing “that’s not in my job description – why should I worry about it?”

A breakdown affects all members of a dept./community/business!

Robyn

]]> By: Robyn Hawk http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-3645 Robyn Hawk Sat, 16 Aug 2008 18:52:00 +0000 http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-3645 Thanks for this - simple, concise - excellent! Isn't it funny how communication is the key - I am so tired of hearing "that's not in my job description - why should I worry about it?" A breakdown affects all members of a dept./community/business! Robyn Thanks for this – simple, concise – excellent!

Isn’t it funny how communication is the key – I am so tired of hearing “that’s not in my job description – why should I worry about it?”

A breakdown affects all members of a dept./community/business!

Robyn

]]> By: Larry Lawfer http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-262 Larry Lawfer Sat, 16 Aug 2008 17:04:31 +0000 http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-262 Thanks John and Chris, as usual another informative post with incite into the marketing world. I want to add one further point which paraphrases Seth Godin and his book "All Marketers are Liars!" While marketing is about communication it is really about communicating a great story. It is about the story we weave about our product or service that really engages people and creates community. For instance, you can communicate as effectively as you can about why a sneaker that costs $3 to make in India is worth over $120 here in the states and no one will buy it. But tell stories that engage your audience in the belief that, if they just "Do it!" they will live lives like the athletes that endorse that product and bingo you have them flying off the shelf. It is about communicating a great story, not just communicating. Thanks John and Chris, as usual another informative post with incite into the marketing world. I want to add one further point which paraphrases Seth Godin and his book “All Marketers are Liars!” While marketing is about communication it is really about communicating a great story. It is about the story we weave about our product or service that really engages people and creates community. For instance, you can communicate as effectively as you can about why a sneaker that costs $3 to make in India is worth over $120 here in the states and no one will buy it. But tell stories that engage your audience in the belief that, if they just “Do it!” they will live lives like the athletes that endorse that product and bingo you have them flying off the shelf. It is about communicating a great story, not just communicating.

]]> By: larrylawfer http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-3644 larrylawfer Sat, 16 Aug 2008 17:04:00 +0000 http://www.marketingovercoffee.com/2008/08/15/sneak-preview-marketing-over-coffee-book-intro/#comment-3644 Thanks John and Chris, as usual another informative post with incite into the marketing world. I want to add one further point which paraphrases Seth Godin and his book "All Marketers are Liars!" While marketing is about communication it is really about communicating a great story. It is about the story we weave about our product or service that really engages people and creates community. For instance, you can communicate as effectively as you can about why a sneaker that costs $3 to make in India is worth over $120 here in the states and no one will buy it. But tell stories that engage your audience in the belief that, if they just "Do it!" they will live lives like the athletes that endorse that product and bingo you have them flying off the shelf. It is about communicating a great story, not just communicating. Thanks John and Chris, as usual another informative post with incite into the marketing world. I want to add one further point which paraphrases Seth Godin and his book “All Marketers are Liars!” While marketing is about communication it is really about communicating a great story. It is about the story we weave about our product or service that really engages people and creates community. For instance, you can communicate as effectively as you can about why a sneaker that costs $3 to make in India is worth over $120 here in the states and no one will buy it. But tell stories that engage your audience in the belief that, if they just “Do it!” they will live lives like the athletes that endorse that product and bingo you have them flying off the shelf. It is about communicating a great story, not just communicating.

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