Chicks Dig the Zebra – Special Guest Matthew Ebel

In this Marketing Over Coffee learn :

About trade show strategy, subscription marketing, and GI Joe’s enemy Cobra. All this and more…

Show length 34:05

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC079.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:38 Selecting Trade Shows, budgeting for them, strategies for success

03:58 Special Guest Matthew Ebel is changing the face of the music industry and talks about his subscription service

08:00 World of Warcraft as a model, Power Law of affiliate marketing

17:52 Downloading live shows makes the music industry go green, Press Release

21:40 List Rental and return, the Pioneer’s Dilemma

23:46 GI Joe’s enemy Cobra as Masters of Marketing

28:46 What is Co-Reg?

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Chris appearing soon with Gary Vaynerchuk, John has completed the wedding tour.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Duplicate Content Free

In this Marketing Over Coffee learn :
About duplicate content, market research and listening posts. All this and more…

Show length 22:29

Brought to you by Blue Sky Factory and MarketingProfs

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC078.mp3]

00:32 DJ Francis on duplicate content and syndication, subscribe to the Google Webmaster Blog

06:38 Robin on Using social media to do market research – especially for non-profits – Quantcast.com, Compete, Google and Pipes

13:30 Adding Listening Posts, Red Saber tactics with surveys

18:45 Mark sends in his idea for World AIDS Day

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Professor Penn is taking a rare respite from travel, John is off to wedding 5 of 5.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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Automated Testing, Russell Wright, and Gigadial

In this Marketing Over Coffee learn :
About Automated A/B Testing, Next Gen Search and Gigadial. All this and more…

Show length 23:25

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC077.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:32 Blue Sky rolling out some automated A/B testing soon

03:00 Podcamp Philly Wrap-Up – Suki Fuller on Competitive Intelligence, and Inbound Marketing Summit Wrap-Up

05:50 Eric from On the Record Online sends in a clip of Russell Wright from ThemeZoom on the future of SEO

12:40 Sign up for this Podcast in iTunes and also add the Gigadial Channel for more Podcasts

13:24 The new iTunes and the Genius Function and the new iPods

15:47 Hot in Video – New Microsoft Ad, and Copywriter Victorious

18:58 Marketing is the Art of Creating Demand for Your Ideas

19:30 We get wrapped up in Geopolitics, and we’re looking for ideas to create awareness of World AIDS Day

Chris is off to Tampa, then the next Profs event. John not travelling

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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I need your help with this marketing tool!

Slackershot: LIsteningSo here’s a question for the MoC Community. I need a tool, similar to Google Insight or Ad Planner or whatever that can tell me what a demographic is thinking in a given time period.

For example, I want to know what college students searched for while on Spring Break. Right now, I have to use Trends or Insight and put in a bunch of terms like drunk, wet t-shirt, etc. and judge for myself which is the most popular – and I will probably guess wrong and miss the thing they were most searching for in that time, which was actually beer.

For example, I want to know what the hot topic was at the Inbound Marketing Summit on Twitter. Yes, there are plenty of Tweets to search through with the #ims08 hashtag, but a tool that summarized it and told me that Seth Godin was the top discussion would be useful.

What marketing tools do you know of that can do this?

Please leave your suggestions in the comments!

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iTunes 8 for Podcasters and Musicians

So iTunes 8 is out. What does that mean for you as a podcaster?

Not too much. Genius, the music-finding software, doesn’t interact with podcasts.

If you’re not putting your cover art into your show, you’re missing a huge branding opportunity.

iTunes 8 for Podcasters

Also, podcasts now have individual settings that can override the default.

iTunes 8 for Podcasters

On the other hand, if you’re a musician, iTunes 8 is a great deal for you. Check out the Genius window:

iTunes 8 for musicians

For just one artist, Genius will gently guide you to spend more of your money:

iTunes 8 for musicians

Good stuff, Apple!

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The Power of Marketing

Witness the true power of marketing.

[youtube]http://www.youtube.com/watch?v=zyGEEamz7ZM[/youtube]

John had this first on his blog, Ronin Marketeer.

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Google Chrome

In this Marketing Over Coffee learn :

About Google Chrome, eCommerce, and Virtual Guilds. All this and more…

Show length 24:42

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC076.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:32 John Blue intro – Websites meet Dr. Phil – Not exactly Don LaFontaine though

01:34 Google Chrome Review – the stakes get higher, better usability, dynamic history homepage, all about distribution

09:40 Jake Moore asks about eCommerce Payments. Do people hate PayPal?

14:40 We love 4Q, we just don’t use it (or search, sorry Marko)

15:20 Mitch Joel asks about virtual street teams, and planning for a Doomsday scenario

20:40 The Obama campaign scores huge with text campaign

Chris will be at the Podcamp Philadelphia and then Inbound Marketing Summit featuring David Meerman Scott and Seth Godin. John is at The Business of Software, and was just in Maine doing The M Show with C.C. Chapman.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC076.mp3]

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Google Chrome First Look

Check out the screenshots from the first test of Google Chrome:

OmniBox:

Stafford loans in Google Chrome

This is a big deal if you’re #1 in Google for your keyword, because if you’re not #1, you’re just not there in the suggested search.

#1 or bust, gang.

Settings:

Google Chrome Settings

I like the Under the Hood touch.

Bug Reporter:

Report bug

Bug Reporter details:

Chrome Bug Reporter

Wonder if you can get a competitor knocked out of the Chrome OmniBox with enough bug reports?

Hardcore stats:

Chrome Stats

Note the little message that says if other browser are running, their stats will be shown. Google is clearly gunning for other browsers.

URL bar:

URL highlight

Note that the domain name itself appears darker than the rest of the URL. I suppose this is to help reduce phishing, but boy does it highlight the importance of a good domain name for branding, too.

View Source:

View Source

Google made a nice, colorful source code viewer that should help out developers and anyone else who wants to see the elements of a site.

Privacy Mode:

Porn mode

aka Porn mode. Note the browser itself changes color and gives you an icon to indicate you’ve gone stealth.

What’s your take on Google Chrome?

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