The 23rd Annual Marketing Over Coffee Marketing Awards

In this Marketing Over Coffee learn :
About the Latest Shows, Social Media, and Soda Stunts. All this and more…

Show length 24:21

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC084.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:52 Conference Wrap Up, Twitter is really Ham Radio, Prison Management Software (PMS)

04:40 Things to keep in mind if you are on a panel at an event

05:49 The Four Building Blocks of Social Media

10:20 Obama Ad Spend – Infomercial

11:40 Dr. Pepper GnR Event. Iis it a good idea to limit your distribution channel, do you have to have a digital release?

18:19 Chris’ rant on inconsiderate travellers who hold up their fellow road warriors makes the WSJ

21:20 John will be at Dreamforce (but no Journey?). Come grab a drink with me: Tues. Nov.4 6:30 pm – 8:30 pm Restaurant Azie,
826 Folsom Street – about a block from Moscone Center

22:30 The 23rd Annual Marketing Over Coffee Awards – send in categories and nominees via comments

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Direct Link to File

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Seth Godin on Tribes

In this Marketing Over Coffee :

This week we are both on the road, I was at a session on 10/22/08 with Seth Godin covering material from his new book Tribes. He encouraged us to video and take away whatever we could, so here’s the audio for you. More on my trip down there and photos from the event at Ronin Marketeer. We’ll see you next week!

Show length 1:19:42

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC083-Seth-Godin.mp3]

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Building Blocks of Social Media : Social Media Prerequisites

Here’s the presentation and video from the MarketingProfs Digital Marketing Mixer. Be warned this is a massive video! You might be better off just watching it on the web site…

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Slides from MarketingProfs Digital Marketing Mixer

Here’s the slides from my MarketingProfs presentation:

Dmm Slides

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Repost from Last Week

For some reason the wordpress plugin thought that it should syndicate the PDF of the Pantone color chart rather than the mp3 file that was last week’s show. For everyone who missed it… here it is.

There will be no official show this week, both of us are travelling, but if things go well I may have some Seth Godin content, and Chris has MarketingProfs content this week.

See you next week!

Show length 26:08

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC082.mp3]

Direct Link to File

Image is First, okay maybe Everything

In this Marketing Over Coffee learn :

About Graphic Design, Affiliate Programs, and Apple. All this and more…

Show length 26:08

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC082.mp3]

Brought to you by Blue Sky Factory and MarketingProfsw3

00:23 The Award-Winning Marketing Over Coffee

01:00 Talking about Graphic Design, Vector, Raster, Dither and PMS, Pantone Color Chart

05:24 The Timeless Way of Building

11:40 The case against off-shoring graphic design

14:17 Media Artist Secrets, You Suck at Photoshop, National Association of Photoshop Professionals

15:40 New Macs and the Steve Jobs Reality Distortion Field

18:00 Marko asks about marketing back to spammers, we talk affiliate programs and using a camera for social engineering

23:00 DJ Francis gives a shout out, Chris at NMS Today – Social Media Snake Oil

Get a Free ticket to The Online Video for Organizational Communicators 2008 Conference on November 11, 2008 in LA (regularly $550) give us some links, best link (or video) gets the ticket.Click here to submit your entry.

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Chris appearing soon at The MarketingProfs Digital Mixer (comment for a shot at a free ticket $1295 value) with Gary Vaynerchuk, it looks like John may be at Dreamforce.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Recession marketing: DIY cup of coffee

The folks over at Joffrey’s Coffee sent us Coffee 2.0, their service patch for Coffee 1.0.

Blogola photos

In the spirit of blogola, marketing coffee, and the recession, we thought we’d point out how to make a cup of good coffee on the cheap.

You’ll need boiling water and a French press. And coffee.

Step 1. Boil water.

Blogola photos

Step 2. While water is boiling, put coffee into carafe. Add a pinch of salt.

Blogola photos

Step 3. When water reaches a boil, remove heat and count to 5. Then pour water on coffee.

Blogola photos

Step 4. Press plunger so that grinds are just below the water’s surface.

Blogola photos

Step 5. After 3 – 5 minutes, pour coffee. You’ll want to pour ALL the coffee; if you let it sit, it’s going to get wicked bitter on you.

Blogola photos

Making coffee this way makes a terrific cup, AND it’s a whole lot cheaper than any of the coffee chains. Great coffee, low cost, perfect for a recession.

How did Joffrey’s service patch do? It’s definitely an improvement on 1.0, for those who remember it. 1.0 was too cloying.

2.0 is brighter, with a hint of bitterness to it that’s not bad, but if you love smooth, quiet coffees, this isn’t it. I’d guess this coffee’s origin is somewhere tropical and Caribbean, as opposed to African or Indonesian. I brewed it strong, and it was pretty good. I think it needs a little more heartiness to it – if, in their blend, they threw in a small amount of Sumatra Mandheling to round out the brightness, this coffee would kick some serious beans.

A suggestion to Joffrey’s – please consider putting the components of your grind on your web site. For those of us who are hardcore coffee aficionados, we’d love to know what’s in the bag.

Incidentally, if you’re wondering, always add a tiny pinch of salt to every pot of coffee. The presence of even a minute amount of salt activates an entirely different set of taste buds on your tongue, so you experience the coffee a little more fully.

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Evil in All of its Guises

In this Marketing Over Coffee learn :

About preventing evil, list rental, and your mental state. All this and more…

Show length 24:01

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC081.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:26 Fear Marketing and Kicking the Bee’s Nest, Zimbardo’s Stanford Prison Experiment

05:12 Protection of your own mental state, 5 ways to get on the right path – execute perfectly

09:33 Mike asks about list rentals

11:04 Advanced Mail List Verify

12:26 Daniel Johnson Jr. asks about Pricing Strategies, pricing differential, testing, price elasticity

20:24 Manager Tools will present a FREE, one day Career Crisis Skills Conference. We will conduct the training/seminar at the Marriott East Side in Manhattan from 9 a.m. to 5 p.m on October 18th.

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Chris appearing soon at The MarketingProfs digital mixer with Gary Vaynerchuk, and is looking for suggestions for a 10 minute presentation at the New Marketing Summit.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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More on Goebbels

Max over at Alpha Mind wrote:

To his credit, Chris has responded to an email he received from someone who had the same concern about all this that I have. But sadly, his response doesn’t convince me he understands the gravity of recommending Goebbels. In particular, both the podcast and Chris’s response suggest that John and Chris fail to see the distinction between marketing segmentation and the “artificially dividing people into groups” that was the linchpin of Goebbels’s work. Distinguishing between cost-conscious and style-conscious consumers is hardly the same as dividing humankind into a master race and a people worthy to be stuffed into ovens.

Goebbels isn’t about market segmentation as much as it is about using fear to market. That’s a really, really important distinction. Fear is one of the most primal emotions and one of the easiest to market with, as well as one of the easiest to transmute into anger and hatred. That’s what makes understanding his work so important – to know how this is done, so that you know when it’s being done TO you.

Lest we think this is consigned to the dustbin of history, it’s happening right now, all over the world. Georgians vs. Russians, the Janjaweed and Sudanese in Darfur, and even Republicans and Democrats in the United States, if you listen to some of the election rallies when partisans are screaming “Kill him!” about the opposition candidate.

We are always only a small step away from bringing Goebbels out of the grave and making use of his ideas again. If we don’t study them carefully, we’ll all fall victim once more, and the cost will again be unthinkably inhumane.

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Some feedback and thoughts on fear marketing

I think this is probably one of the more important emails we’ve gotten.

Hey guys, Tks for putting out the great podcasts…I have been a faithful listener for some time now. However, I admit that I was disturbed by your references & suggestions to read Goebbels in order to better understand Fear marketing in this podcast. Surely there are better resources to get your readers to understand concepts like segmentation, etc. As a fellow blogger, I understand that sometimes one says something in these social channels without fully processing what it could mean for others (why I am not posting this comment on your blog). My wife is German, so I am sensitive to these remarks.

I hope that you can quickly clarify or retract some of what you said on this podcast because I would like to continue to listen it in the future.

Segmentation and such are of course not unique to Goebbels or most other forms of marketing. What Goebbels was so talented at was manipulation of the popular will, which is an issue of vital importance now more than ever. That suggesting to people that they read his works makes you uncomfortable is good, as it means you understand the implications that what Goebbels did with his talents was unforgivable. The record of history generally agrees that he was the architect of Kristallnachte and ordered Berlin to be purged of Jews entirely.

We all must take the time, however unpleasant it is, to read and understand the works of people like Goebbels, for two reasons. If you truly want to understand how the marketing of fear works, you have to research someone like Goebbels and how he was able to deceive an entire nation of generally good people. If you want to understand how you are being manipulated by your respective governments (since Marketing Over Coffee has an international audience), then you absolutely must read him, along with many others.

If you’re interested in just marketing in general or specific techniques like segmentation, of course there are many other, better resources. However, in the context of the episode, if you want to understand how fear can be used against you as a citizen by your government, and how you can be compelled to agree with or do things that you ordinarily wouldn’t, you have to do your reading and research.

Bear in mind, neither John nor I are advocating that Goebbels’ perspective or beliefs were correct. Goebbels was an evil man, if a talented marketer. Anyone who passionately seeks to eradicate an entire portion of the human race has some serious karmic debt to answer for. However, from the perspective of marketing and being a marketing professional, you have to understand this stuff. You have to know how the tricks are done, see the man behind the curtain. It’s only then that you can see through other attempts to manipulate you today – weapons of mass destruction, imminent financial meltdown, etc. – and know that someone’s trying to pull the wool over your eyes. Only then can you stand up against those efforts to trick you.

Should you as a marketer use such techniques? That all depends. Marketing techniques that use fear are like any other dangerous tool. A power saw or a gun all have their productive uses in the correct contexts and can be horribly misused in other contexts to tragic ends. You as a marketer have to understand how to use them safely, when to use or not use them, and show them the proper respect that they deserve.

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