Comments on: It's All About the Gadgets http://www.marketingovercoffee.com/2008/11/20/its-all-about-the-gadgets/ Thu, 02 Feb 2012 14:28:00 +0000 hourly 1 By: Brand dissonance | Firebrand http://www.marketingovercoffee.com/2008/11/20/its-all-about-the-gadgets/#comment-329 Brand dissonance | Firebrand Thu, 27 Nov 2008 02:56:01 +0000 http://www.marketingovercoffee.com/?p=218#comment-329 [...] positively percieved company does something negative that is out of character. For example, Motrin tried to promote their painkiller to new moms. The TV spot they ran compared being a mom and whereing you baby with a sling was a fashion [...] [...] positively percieved company does something negative that is out of character. For example, Motrin tried to promote their painkiller to new moms. The TV spot they ran compared being a mom and whereing you baby with a sling was a fashion [...]

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