Parachute Pants Edition

In this Marketing Over Coffee learn :

About Corporate Blogs, Inbound and Outbound Marketing, Feed Monitoring! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC100.mp3]

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Show length 22:57

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:29 John Blue – Will search engines discount corporate blogs? What’s Compendium got? Check out Chris Baggott’s book: Email by the Numbers

04:16 Answers on Twitter Tools: Kyle is big on Tweetdeck (so say we all), TweetGrid does it without Air

05:38 Mike Volpe writes in on Twitter Grader. Hangs out with MC Hammer, and has some Twitter data.

07:00 Dance showdown – Hammer vs. Vanilla Ice vs. Rick Astley

07:40 Chris on the hype of Inbound Marketing, can you really give up Outbound? Inbound is the most profitable

11:15 Why a PR firm should track their client’s stocks

14:24 William asks for a plug for his video on the Victorian Bushfires http://tinyurl.com/dg4das and the Facebook Group http://tinyurl.com/d573ss Chris suggests switching to some Podsafe music

15:25 Good technique for hosting podcasts on YouTube used by Jennifer Jones (turn on Google Insight for YouTube). Try animoto.com for slideshows.

18:26 Nicole asks about creating an RSS feed of a Twitter keyword search and then tracking it in Google Trends (not analytics)

20:40 Is Podcamp not about Podcasting? Has podcasting matured? Penn vs Chapman in the squared Circle

Upcoming Event Watch: PRSA in NYC, Blogger Social has Opened Registrations, Tim Street reporting from SXSW

Question of the Week: What PR firms are publically traded?

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Now with More Excuses!

In this Marketing Over Coffee learn :

About Twitter, Email Marketing Stats and Making Excuses! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC099.mp3]

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Show length 26:08

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:35 Lots of Excuses Episode

01:23 Field editor John Blue on Social Media Buyer – PR/Media Buyer – Social Media Media Buyer?

04:26 Chris gets ranked on mashable as a person to follow on Twitter. Managing the flood SocialToo.com, friendorfollow.com and TweetDeck

The Mashable Effect:

The Mashable Effect

09:16 Marko asks about what the standard open and click through rates are for email campaigns

14:00 For email marketing stats check out the MarketingSherpa Email guide:



15:27 Mandatory plug for photo of John with Anna Kournikova

17:42 More from Marko – he wants his MOC search

18:44 Dave D. – Needs the phone number, mentions Album Art stacked up on Photo Audio Program. Will we be at Podcamp Nashville? We’ll go anyplace if you pay!

Upcoming Event Watch: PRSA in NYC, Blogger Social has Opened Registrations

Question of the Week: What twitter tools are your favorites and why? Jeremiah has a good list

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Getting the Audio to Work

In this Marketing Over Coffee learn :

About Kindle 2, Blog Hosting, and Hijacking Awareness! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC098.mp3]

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Show length 26:48

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:51 Chris makes it on CNBC and gets to plug his prime domain names

02:21 Kindle 2: Amazon executives have said the number of e-books purchased by Kindle users is 2.7 times the number of physical books they purchased before buying the e-reader.

05:21 CDTest – Fail.

06:03 Jeremy asks about trading links with “Free Stuff” sites, is the risk worth the traffic?

08:55 John asked about the interview with James
Connor and the 256% claim of growth with pushing marketing during a recession. Update – I had a link to his latest cast here but it pushed the program out of the feed so I will re-post this on the weekend.

10:29 Mike McAllen asks: What is an anchor text? And, how to combine the Google Juice of the corporate blog and the corporate website? SimplePie plugin is referenced.

15:08 Sallie Goetsch forwards from the Ur-guru some marketing tactics on hijacking the news
http://www.bailoutbooth.com and other marketing stunts. Sign up for Peter Shankman’s HARO.

20:27 Unsolicited marketing advice for Tips from the Top Floor (Note that we are as guilty as everyone else when it comes to marketing our own stuff)

22:50 Upcoming show will cover affiliate marketing

Upcoming Event Watch: PRSA in NYC, Chris at PAB, MarketingProfs in June

Question of the Week: What’s your best Marketing Stunt?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Weekend Edition – Interview with James Connor

Marketing Over Coffee Weekend Edition:

An Interview with Author James Connor

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC097-James-Connor.mp3]

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Show length 21:01

Brought to you by our sponsors HubSpot and Blue Sky Factory

We get sent many marketing books, but this one cut through the clutter and I thought it was worthwhile. Here’s a chat with the author of The Perfection of Marketing, author James Connor.

Rather than use our affiliate link, take advantage of the 3 for 1 package offered on The Perfection of Marketing Website.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Now with More Depression!

In this Marketing Over Coffee learn :

About ROI for Social Media, Twitter, and Click Fraud! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC096.mp3]

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Show length 25:02

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:45 Cracking the code to calculate the ROI of Social Media

05:30 Testing and custom Google Analytics Codes – read about them in the ebook

07:08 Social Media snake oil

HubSpot Dashboard08:37 Hubspot Dashboard To-Do list: Getting the benefit of the Graders

11:00 Twitter Spam on the rise

12:12 Google Knol vs. Wikipedia, Google Print Ads gone, Click Fraud record high in Q4

14:59 Craig’s List not wasting enough money, setting up your own clickfarm, selling virtual gold

19:38 Superbowl – Doritos Ad – amateurs smoke the agencies?

21:00 Does anyone use Technorati? We need some Technorati Love, LinkedIn, StumbleUpon

22:30 Perfection of Marketing interview coming up as as weekend edition

Upcoming Event Watch: PRSA in NYC

Question of the Week: What are you measuring social media ROI with?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Weekend Edition – Live from HubSpot

In this Marketing Over Coffee:

A Special Weekend Edition, Live from HubSpot!

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC095.mp3]

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Show length 17:18

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:23 Weekend Edition from HubSpot in Cambridge, post HubSpot.TV

01:00 Mike Volpe and Karen Rubin talk about HubSpot

02:30 Measuring what you can in social media

03:40 Using your own content for educating prospects versus generating leads

04:20 Using the backchannel rather than avoiding it – broadcast video with Twitter

07:30 HubSpot for Lead Generation, Analytics, SEO and content management

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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