Parachute Pants Edition
In this Marketing Over Coffee learn :
About Corporate Blogs, Inbound and Outbound Marketing, Feed Monitoring! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC100.mp3]
Show length 22:57
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:29 John Blue – Will search engines discount corporate blogs? What’s Compendium got? Check out Chris Baggott’s book: Email by the Numbers
04:16 Answers on Twitter Tools: Kyle is big on Tweetdeck (so say we all), TweetGrid does it without Air
05:38 Mike Volpe writes in on Twitter Grader. Hangs out with MC Hammer, and has some Twitter data.
07:00 Dance showdown – Hammer vs. Vanilla Ice vs. Rick Astley
07:40 Chris on the hype of Inbound Marketing, can you really give up Outbound? Inbound is the most profitable
11:15 Why a PR firm should track their client’s stocks
14:24 William asks for a plug for his video on the Victorian Bushfires http://tinyurl.com/dg4das and the Facebook Group http://tinyurl.com/d573ss Chris suggests switching to some Podsafe music
15:25 Good technique for hosting podcasts on YouTube used by Jennifer Jones (turn on Google Insight for YouTube). Try animoto.com for slideshows.
18:26 Nicole asks about creating an RSS feed of a Twitter keyword search and then tracking it in Google Trends (not analytics)
20:40 Is Podcamp not about Podcasting? Has podcasting matured? Penn vs Chapman in the squared Circle
Upcoming Event Watch: PRSA in NYC, Blogger Social has Opened Registrations, Tim Street reporting from SXSW
Question of the Week: What PR firms are publically traded?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Now with More Excuses!
In this Marketing Over Coffee learn :
About Twitter, Email Marketing Stats and Making Excuses! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC099.mp3]
Show length 26:08
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:35 Lots of Excuses Episode
01:23 Field editor John Blue on Social Media Buyer – PR/Media Buyer – Social Media Media Buyer?
04:26 Chris gets ranked on mashable as a person to follow on Twitter. Managing the flood SocialToo.com, friendorfollow.com and TweetDeck
The Mashable Effect:
09:16 Marko asks about what the standard open and click through rates are for email campaigns
14:00 For email marketing stats check out the MarketingSherpa Email guide:
15:27 Mandatory plug for photo of John with Anna Kournikova
17:42 More from Marko – he wants his MOC search
18:44 Dave D. – Needs the phone number, mentions Album Art stacked up on Photo Audio Program. Will we be at Podcamp Nashville? We’ll go anyplace if you pay!
Upcoming Event Watch: PRSA in NYC, Blogger Social has Opened Registrations
Question of the Week: What twitter tools are your favorites and why? Jeremiah has a good list
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Sign up for the Marketing Over Coffee newsletter!
Getting the Audio to Work
In this Marketing Over Coffee learn :
About Kindle 2, Blog Hosting, and Hijacking Awareness! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC098.mp3]
Show length 26:48
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:51 Chris makes it on CNBC and gets to plug his prime domain names
02:21 Kindle 2: Amazon executives have said the number of e-books purchased by Kindle users is 2.7 times the number of physical books they purchased before buying the e-reader.
05:21 CDTest – Fail.
06:03 Jeremy asks about trading links with “Free Stuff” sites, is the risk worth the traffic?
08:55 John asked about the interview with James
Connor and the 256% claim of growth with pushing marketing during a recession. Update – I had a link to his latest cast here but it pushed the program out of the feed so I will re-post this on the weekend.
10:29 Mike McAllen asks: What is an anchor text? And, how to combine the Google Juice of the corporate blog and the corporate website? SimplePie plugin is referenced.
15:08 Sallie Goetsch forwards from the Ur-guru some marketing tactics on hijacking the news
http://www.bailoutbooth.com and other marketing stunts. Sign up for Peter Shankman’s HARO.
20:27 Unsolicited marketing advice for Tips from the Top Floor (Note that we are as guilty as everyone else when it comes to marketing our own stuff)
22:50 Upcoming show will cover affiliate marketing
Upcoming Event Watch: PRSA in NYC, Chris at PAB, MarketingProfs in June
Question of the Week: What’s your best Marketing Stunt?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Weekend Edition – Interview with James Connor
Marketing Over Coffee Weekend Edition:
An Interview with Author James Connor
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC097-James-Connor.mp3]
Show length 21:01
Brought to you by our sponsors HubSpot and Blue Sky Factory
We get sent many marketing books, but this one cut through the clutter and I thought it was worthwhile. Here’s a chat with the author of The Perfection of Marketing, author James Connor.
Rather than use our affiliate link, take advantage of the 3 for 1 package offered on The Perfection of Marketing Website.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Now with More Depression!
In this Marketing Over Coffee learn :
About ROI for Social Media, Twitter, and Click Fraud! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC096.mp3]
Show length 25:02
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:45 Cracking the code to calculate the ROI of Social Media
05:30 Testing and custom Google Analytics Codes – read about them in the ebook
07:08 Social Media snake oil
08:37 Hubspot Dashboard To-Do list: Getting the benefit of the Graders
11:00 Twitter Spam on the rise
12:12 Google Knol vs. Wikipedia, Google Print Ads gone, Click Fraud record high in Q4
14:59 Craig’s List not wasting enough money, setting up your own clickfarm, selling virtual gold
19:38 Superbowl – Doritos Ad – amateurs smoke the agencies?
21:00 Does anyone use Technorati? We need some Technorati Love, LinkedIn, StumbleUpon
22:30 Perfection of Marketing interview coming up as as weekend edition
Upcoming Event Watch: PRSA in NYC
Question of the Week: What are you measuring social media ROI with?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Sign up for the Marketing Over Coffee newsletter!
