QR – Quick Response Marketing Campaigns

In this Marketing Over Coffee learn :

About QR (Quick Response), Email Seeds, and Twitter for CRM! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC105.mp3]

Direct Link to File

Show length 24:50

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:27 QR and Augmented Reality

04:35 Theresa ask for more on Email seeds – like yourname+sourcecode@gmail.com

06:08 mashKULTURE.net (that has funky gear) asks about using Stumbleupon to generate hits, Chris goes instead for twitter and his own incentive program.

09:13 Greg and Chris both asking for career advice

12:58 The portable MBA series, and the swipe file

16:10 Will emails, we are huge in Melbourne, Salesforce Twitter CRM Tool, similar to Radian 6? Celebrity Twitter! We rate Hammer as Legit.

21:28 John hasn’t checked out the videos for IE8, because he was trying to kill malware.

22:11
Congratulations to Mike McAllen for his award winning client!

22:20 Past Question of the week – Survey tools: Reagan says http://www.questionpro.com, Tom says: http://checkbox.com and flypaper.com

Question of the Week – What are you using for your swipe file?

Upcoming Event Watch: PRSA in NYC, Tim Street from SXSW next week, Podcasters Across Borders, MarketingProfs in June

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

We’ve Got the New Seeds

In this Marketing Over Coffee learn :

About the fall of email, Facebook, and Google Profiling! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC104.mp3]

Direct Link to File

Show length 25:19

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:34 Social Networking Pulls ahead of email – maybe.

02:37 Forrester Says Social Media Playtime Over. Nice post by B.L. Ochman CMO/Agency Conversation

04:29 TweetDeck adds Facebook and a bunch of new stuff

07:25 Ben Mezrich’s next book is about Facebook, we’ll try and get him on as a guest, but you missed the free Kindle version of World Wide Rave, we talk graphics on the Kindle

09:15 More on Webinars, tips and the circle of content

15:50 A new way to do seeds – track your email blasts and email sources by modifying your gmail address. Unlimited testing accounts!

18:10 Don’t mess with our Dora controversy – change is not appreciated, margins in the toy and soft drink industries

20:33 Google Profiling – got it from AdSense and EFF.org, more analysis of reader behavior, Question of the week: We’ll ask again about survey tools.

22:26 Paul Dunay – the 3 tiers of metrics that I track , and how I beat up on Yahoo Pipes. Chris prescribes: SimplePie, Magpie

Upcoming Event Watch: PRSA in NYC, Tim Street coming soon from SXSW, Podcasters Across Borders, MarketingProfs in June, Podcamp Boston date?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Free SEO Marketing Advice

In this Marketing Over Coffee learn :

About the Kindle, the Economy, SEO and Webinars! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC103.mp3]

Direct Link to File

Show length 25:25

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:48 John Blue – Talks about the end of the magazine industry, the Innovator’s Dilemma, Ohio Highway Patrol on Twitter

03:20 A Pipe for the Economist, using the Kindle as a web browser, Outliers

05:37 Social Media Jungle Boston was big on Twitter, and Twitter is killing blogs. Twitter Search Firefox plugin (not MOC tested or endorsed, use at your own risk)

08:38 WebInno big and MIT Entrerpeneur action increasing – the economy thawing or unemployment getting worse? Economy not looking good yet.

12:00 Question of the week: What survey tools do you use? I use Surveymonkey, Chris likes GoogleDocs and Zoomerang, anything else we should try?

13:19 Michael asks:
We know that blog engines – Word Press et al are really optimized for search. Did the search engines decide blogs were cool and modified search to give them more juice OR did the blog engines modify their structure to be more SEO? Chris points to Google Blog Search.
BTW, can you guys help push www.pledgetoendhunger.com? Yes we can.

17:14 Matt Cutts with a YouTube timecode tip:
http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s Notice the “#t=31m08s” on the end of the url?

17:58 Kyle replies to last week’s question of the week:
The most important stat that I track, as of now, is my sources of traffic.  This comes from the fact that my blog is still fairly small, and I want to be able to learn where my traffic comes from in order to make the most effective social media strategy.

19:18 Doug answered the public PR firms question: There are, IPG for example, however they all seem to be marketing firms that do PR, not only. One of the difficulties in PR firms going public is the uncertainty of the cash flow and the generally smallish size.

21:00 Webinars surge in the down economy

Upcoming Event Watch: PRSA in NYC, Tim Street reporting from SXSW, Podcasters Across Borders

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

The Digital Impact – Coming to New York City

In this Marketing Over Coffee learn :
About PR and the PRSA Digital Impact Conference! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC101.mp3]

Direct Link to File

Show length 27:42

00:30 Special Cross-Over Episode with special guest Eric Schwartzman, PR Expert, Host of The award winning "On the Record…Online", from iPressroom, and Schwartzman PR

02:00 We will be at The Digital Impact Conference in New York City, talking about things like the adoption rates of Social Media, and explaining it to the boardroom

03:06 Skills PR pros need in the new economy

04:30 PR needs to transition to participating, and will get more complex as online communities fragment

07:30 The economic model behind bad pitches,

10:00 Leveraging technology to extend reach for Toyota

14:25 Tom Smith coming in from the UK asking "How Did We Come to Trust Strangers" [PDF]

16:22 Will things like product reviews merge into the PR workload? How do PR pros argue these new concepts in the boardroom?

19:57 Link to Disney Podcast Interview – In the next 5 years consumers will be able to filter the brands they don’t want to hear from.

21:20 Lee Odden, Steve Rubel, Brian Solis. Where do you start as a PR pro?

25:36 Feel free to send us your questions for the live session!

ALSO! Check out Eric’s more detailed shownotes on the cross posting: On the Record…Online Podcast

Click for more information on the PRSA Digital Impact Conference.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

SEO in the Gray Zone

In this Marketing Over Coffee learn :

About Duplicate Content, Google Analytics, PDFs for Kindle! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC102.mp3]

Direct Link to File

Show length 25:02

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:36 Blue Sky Release Party – Publicaster 7! New features, throttling email, Taguchi testing

03:13 More on Compendium, Don S. provided a great link.Aaron Wall (no known relation) on Google’s emphasis on branding, and a record month for MOC!

05:41 Feedburner Changeover

06:50 Mike McAllen asks about Google analytics – Get this book: Web Analytics: An Hour a Day. AdWords concepts Lost IS (Rank) and Lost IS (Budget). Geotargeting

15:07 Keith Burtis is trying to figure out the best way to move information out of social networks so that it can be usable – ChatCatcher, Google Docs,Twitter Search to RSS to Yahoo Pipes (including John’s PSP Pipe).

18:00 Plug for the eBook and buying tracks through YouTube on iTunes or Amazon, both of us get Kindles, PDFs on the Kindle, PRSA cast in this weekend

Upcoming Event Watch: PRSA in NYC, Blogger Social Cancelled, Tim Street reporting from SXSW, Jeff Pulver’s Social Media Jungle

Question of the Week: What’s the most important web analytics stat that you track?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address