Last Train to TransCentral Edition

In this Marketing Over Coffee learn :

About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC109.mp3]

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Show length 18:37

Brought to you by our sponsors HubSpot and Blue Sky Factory

01:08 Swine Flu and the CDC on Twitter

02:24 Semi-Automatic Pipes to filter twitter

04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo

07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference

07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand

10:41 Reaching reporters and analysts with social media and becoming your own publisher.

13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails.

16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit – Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA, National College Goal Sunday.

17:33 Question of the Week: What are you doing to use Social Media to reach reporters and analysts?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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PRSA Digital Impact

Marketing Over Coffee was live from the PRSA Digital Impact Conference.

Here’s the recording of the session.

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Wash Your Produce Edition

In this Marketing Over Coffee learn :

About Foodservice, Google Local, and B2B Blogging! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC108.mp3]

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Show length 22:21

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice

02:40 Google local search, optimizing local, Craig’s List Killer

06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics – Get Avinash’s book

09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance – start blogging

13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen.

15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study:

16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit – Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA, National College Goal Sunday.

21:07 Question of the Week: What are you doing in local website optimization?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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All Hail the Boston Luminaries

In this Marketing Over Coffee learn :

About The Webbys, Billboards, and Optimizing Forms! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC107.mp3]

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Show length 25:59

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:30 We didn’t win a Webby, but Hubspot did.

01:10 The death of independant podcasting

02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy.

08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr

12:14 Gratuitous link to Chris Brogan – “Newspapers are Blogs”

12:46 Using Google’s Website Optimizer for conversions, leading with a bold question.

16:06 Audio comment from Nick Calder

18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. Eryn and Erika B. check in too. We say make sure you have a strategy, and follow Dale Carnegie and Peter Drucker

21:51 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin (Dallas and Boston coming up too). Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA.

22:23 Boston as social media hub of the web? Luminaries vs. Business People

24:51 Question of the Week: What are you doing in website optimization?

Check us out on LinkedIn: John and Chris My New Linked In URL

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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Your SEO Questions and SXSW Super-Sized

In this Marketing Over Coffee learn :

About Innovation, SXSW and SEO! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC106.mp3]

Direct Link to File

Show length 31:32

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:33 We’ll have more on the HubSpot blog post optimizer

01:04 John Blue on the swipe file (aka morgue)

We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet.

04:30 Innovation techniques – Chris mentions conferences – obligatory link to TED

06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver

14:40 Jim Neville on online survey tools – WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info.

15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant.

17:22 Mike McAllen asks about Google Keyword tools – Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips – Use a 5 most recent plugin for your blog, have hooks to the new content.

22:09 Adam asks about the Gmail Seed technique – Chris enlightens John on inbound message processing with Gmail.

24:40 Amazon dumps search arbitrage

26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa – www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions.

27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA.

30:35 Question of the Week: What keyword tools do you use for your keyword searches?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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