Yet Another Post About John Wall

In this Marketing Over Coffee learn :

About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC112.mp3]

Direct Link to File

Show length 23:18

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:42 Everybody votes to go with 1 domain and tries to beat the sandbox

04:54 Case study from Boston Social Media Club meeting

06:00 Being John Wall: Fighting for your own name in Google, Mom Central Case Study at Boston SMC

09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a

C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on.

14:07 Applying Chirstopher Alexander’s Principles of Architecture – Function and Form

17:25 Remote Control App – Sailing Clicker

18:35 JL says $150 a month from a good keyword microsite

20:27 Gearing up for the 25th MOC Awards!

21:04 Upcoming Event Watch: Podcamp Boston – Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).

22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Your Kool-Aide Antidote!

In this Marketing Over Coffee learn :

About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC111.mp3]

Direct Link to File

Show length 23:16

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?)

03:33 B&H Virtual Trade Show coming up – they get it. Sample of HDR image.

06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast.

07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook).

13:32 NEDMA show and Postal Rate Increase

16:10 Fat Kindle DX

18:26 Julie asks about how to find your company’s “digital center/heart”

21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).

22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Missing Links Edition

In this Marketing Over Coffee learn :

About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC110.mp3]

Direct Link to File

Show length 18:59

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:55 PRSA wrap up – (MOC in video), there’s more than the field of dreams.

02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist – Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends

Basic SEO Toolkit

Use:

http://website.grader.com/wsgid/2918542/default.aspx
https://www.google.com/webmasters/tools/
http://www.google.com/analytics
http://4q.iperceptions.com/
http://www.seomoz.org

Master SEO Checklist for any site launch:

http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php

Read:

http://www.kaushik.net/avinash/

What to name pages:
https://adwords.google.com/select/KeywordToolExternal

Determining when to blog/write/post about things:
http://www.google.com/insights/search/#
http://www.google.com/trends

05:20 Check out some of our Greatest Hits – Conversations with David Meerman Scott, James Connor, and Seth Godin on Tribes.

06:30 Chris at NEDMA now, Facebook beating MySpace 2:1

09:06 Kogi taco truck – Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? Brogan on Overhead.

14:18 Calibre – Creates eBooks of RSS feed

16:45 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit – Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Craig, one of the ticket winners, asks if there’s any questions for the event. Also coming up: Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA

17:33 Question of the Week: What’s in your basic SEO toolkit? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader

Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address