Comments on: Twitter Slowdown, Google Wave, Palm Pre, New iPhone and MacBook Pro http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/ Thu, 02 Feb 2012 14:28:00 +0000 hourly 1 By: An easy top 10 list for year end blogging | Marketing Over Coffee Marketing Podcast http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comment-445 An easy top 10 list for year end blogging | Marketing Over Coffee Marketing Podcast Tue, 29 Dec 2009 01:29:04 +0000 http://www.marketingovercoffee.com/?p=353#comment-445 [...] Twitter Slowdown, Google Wave, Palm Pre [...] [...] Twitter Slowdown, Google Wave, Palm Pre [...]

]]> By: jlbraaten http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comment-3656 jlbraaten Fri, 12 Jun 2009 13:00:00 +0000 http://www.marketingovercoffee.com/?p=353#comment-3656 You guys know I love your show. Regarding Google Wave, I watched the 1 hour 20 minute demo from I/O. From what I could tell, it sounds like folks can set up separate secure instances on their servers. That way, businesses have a way to keep Google out of their business. I could have heard it wrong, but that would certainly help for those paranoid of Google's reach. You guys know I love your show. Regarding Google Wave, I watched the 1 hour 20 minute demo from I/O. From what I could tell, it sounds like folks can set up separate secure instances on their servers. That way, businesses have a way to keep Google out of their business. I could have heard it wrong, but that would certainly help for those paranoid of Google’s reach.

]]> By: jlbraaten http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comment-444 jlbraaten Fri, 12 Jun 2009 11:00:14 +0000 http://www.marketingovercoffee.com/?p=353#comment-444 You guys know I love your show. Regarding Google Wave, I watched the 1 hour 20 minute demo from I/O. From what I could tell, it sounds like folks can set up separate secure instances on their servers. That way, businesses have a way to keep Google out of their business. I could have heard it wrong, but that would certainly help for those paranoid of Google's reach. You guys know I love your show. Regarding Google Wave, I watched the 1 hour 20 minute demo from I/O. From what I could tell, it sounds like folks can set up separate secure instances on their servers. That way, businesses have a way to keep Google out of their business. I could have heard it wrong, but that would certainly help for those paranoid of Google's reach.

]]> By: Google Wave and Microblogging | Ed Healy http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comment-442 Google Wave and Microblogging | Ed Healy Fri, 12 Jun 2009 10:17:36 +0000 http://www.marketingovercoffee.com/?p=353#comment-442 [...] yesterday’s Marketing Over Coffee, Chris Penn said he’d been able to look into the developer docs for Wave. What he discovered [...] [...] yesterday’s Marketing Over Coffee, Chris Penn said he’d been able to look into the developer docs for Wave. What he discovered [...]

]]> By: Ed Healy http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comment-3655 Ed Healy Fri, 12 Jun 2009 09:47:00 +0000 http://www.marketingovercoffee.com/?p=353#comment-3655 We measure ROI based on a combination of impact and sales. The exact mix changes depending on the nature of the show, and based on where we are in the show's life cycle, but both elements are present. For example, we produce a show for the largest eTailer of digital gaming books. Our goals include a calculation of audience size and attributable sales, and also include influencing publishers that don't currently sell through this service in hopes that they will come on board. Admittedly, this last piece is the hardest to monitor, but it is also the most valuable goal in the minds of the sponsor. We measure ROI based on a combination of impact and sales. The exact mix changes depending on the nature of the show, and based on where we are in the show’s life cycle, but both elements are present.

For example, we produce a show for the largest eTailer of digital gaming books. Our goals include a calculation of audience size and attributable sales, and also include influencing publishers that don’t currently sell through this service in hopes that they will come on board. Admittedly, this last piece is the hardest to monitor, but it is also the most valuable goal in the minds of the sponsor.

]]> By: Ed Healy http://www.marketingovercoffee.com/2009/06/11/twitter-slowdown-google-wave-palm-pre-new-iphone-and-macbook-pro/#comment-443 Ed Healy Fri, 12 Jun 2009 07:47:38 +0000 http://www.marketingovercoffee.com/?p=353#comment-443 We measure ROI based on a combination of impact and sales. The exact mix changes depending on the nature of the show, and based on where we are in the show's life cycle, but both elements are present.<br><br>For example, we produce a show for the largest eTailer of digital gaming books. Our goals include a calculation of audience size and attributable sales, and also include influencing publishers that don't currently sell through this service in hopes that they will come on board. Admittedly, this last piece is the hardest to monitor, but it is also the most valuable goal in the minds of the sponsor. We measure ROI based on a combination of impact and sales. The exact mix changes depending on the nature of the show, and based on where we are in the show's life cycle, but both elements are present.

For example, we produce a show for the largest eTailer of digital gaming books. Our goals include a calculation of audience size and attributable sales, and also include influencing publishers that don't currently sell through this service in hopes that they will come on board. Admittedly, this last piece is the hardest to monitor, but it is also the most valuable goal in the minds of the sponsor.

]]>