Time to swap your avatar!

In this Marketing Over Coffee learn :

About Facebook Land Grab, Bad Pitches, Badgers! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC115.mp3]

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Show length 26:31

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:35 Bing 2% of Search, the new video search is cool

02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter

07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio!

09:34 John Cass calls bad pitch by Veynerchuck

14:20 Should you go for the A-Listers or the B’s? Who really makes a difference?

15:50 140 Characters Conference – Measuring speaker performance by watching the backchannel

18:26 JnJ does new media,talk about blogging comment tools

21:03 Chris calls out the Iranian Twitter Badgers – and John knows the real reason why he hates them.

23:55 Question of the Week: What do you think avatar swap does for the world?

24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston – Register Now, Podcasters Across Borders, Inbound Marketing Summit

Check us out on LinkedIn: John and Chris

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8 thoughts on “Time to swap your avatar!”

  1. Changing an avatar IS actionable. It may not be as grand or lofty a gesture as we’d like, and can degenerate into lemming-like behavior – but so can marching in the street.

    Some believe that people sipping cappuccinos or playing on their Wii half a world away can have no appreciable difference to the world. They believe symbols like tinting your profile picture green or other signs of solidarity are equivalent to giving an alcoholic vagrant a dollar. It makes you feel better, clears your soul, but doesn't address the core issue. But we know that it’s often the intangible that makes a difference. The intangible becomes temporarily tangible through symbols. Show me how love, faith, liberty or other intangibles ever exactly make a difference, yet we know they do.

    Remember, attention, interest, desire, action. Perhaps changing an avatar coupled with other “intangibles” is just the top of the funnel for marketing change. We can’t always define what seemingly passive and insignificant actions will make a difference and which ones won’t, but that doesn’t mean you stop.

  2. Changing an avatar IS actionable. It may not be as grand or lofty a gesture as we’d like, and can degenerate into lemming-like behavior – but so can marching in the street.

    Some believe that people sipping cappuccinos or playing on their Wii half a world away can have no appreciable difference to the world. They believe symbols like tinting your profile picture green or other signs of solidarity are equivalent to giving an alcoholic vagrant a dollar. It makes you feel better, clears your soul, but doesn’t address the core issue. But we know that it’s often the intangible that makes a difference. The intangible becomes temporarily tangible through symbols. Show me how love, faith, liberty or other intangibles ever exactly make a difference, yet we know they do.

    Remember, attention, interest, desire, action. Perhaps changing an avatar coupled with other “intangibles” is just the top of the funnel for marketing change. We can’t always define what seemingly passive and insignificant actions will make a difference and which ones won’t, but that doesn’t mean you stop.

  3. Such a great podcast, fellas… very insightful. 2 things… I'm putting Disqus on my blog after hearing Chris and I believe it's pronounced “discuss.”

    And the avatar… it is a bit “spray and pray” as John puts it. However, I think it can have a huge impact. In a way, it's like changing your brand. You all of a sudden invoke an extra set of feelings in your market that weren't there before.

    Keep the coffee coming!

  4. Such a great podcast, fellas… very insightful. 2 things… I’m putting Disqus on my blog after hearing Chris and I believe it’s pronounced “discuss.”

    And the avatar… it is a bit “spray and pray” as John puts it. However, I think it can have a huge impact. In a way, it’s like changing your brand. You all of a sudden invoke an extra set of feelings in your market that weren’t there before.

    Keep the coffee coming!

  5. I don't know if changing your Twitter avatar will help affect what is going on in Iran, but it takes 1 click so why not. It's never been tried before that I know of, so who knows. It is helping spread an idea, getting people to talk about the issue, and even got a mention on your show — so that's a start!

    “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
    -Margaret Mead

  6. I don’t know if changing your Twitter avatar will help affect what is going on in Iran, but it takes 1 click so why not. It’s never been tried before that I know of, so who knows. It is helping spread an idea, getting people to talk about the issue, and even got a mention on your show — so that’s a start!

    “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
    -Margaret Mead

  7. I've thought a lot about this, not sure how to be short about this.

    When I saw what was going on in Iran.. My heart just cried out to the Iranian people. This is somewhat of a Jungian thing but.. When you think back to 9/11 the magic of it was how the walls came down.. how we were all one in a certain way.. from a Schopenhauer perspective this is a metaphysical realization that we are one..

    Now a couple of things

    #1 One of the questions Iranians have been asking is if we hate them.

    There government makes us the big evil.. and Bush made them a part of the axis of evil. Since 9/11 racism towards people from the middle east has been high.. and what is racism but an inability to see the humanity in another person?

    #2 As Freud once said, the difference between a crazy person and a normal person is that the normal person feels isolated. A very significant part of how the government operates in Iran, with all its censorship and whatever.. is to make you feel isolated..

    I'm reminded of a Lesbian friend I had in middle and high school who felt like a total freak.. this was like late 80s to early 90s.. a time when it was suggested that the V Chip would deem any mention of homosexuality in appropriate for kids.. or someone under the age of X.. but then she found some local gay and lesbian groups.. The framingham alliance of gay and lesbian youth.. and I remember doing the march in Boston with her.. and that kind of collective experience.. and how helpful it was for her.

    We probably all know the studies of.. if you get a lot of left leaning people together, or a lot of right leaning people together.. they tend to go more so in that direction.

    So I think the turning your avatar green thing… ties in with all these different things. As Henry Kissenger would tell you.. even evil dictators have to operate inside of political realities.. and the green avatars have some power along these lines… showing Iranians they are less isolated.. It has some pr value in that you're talking about it on your podcast.. it's a part of how the world looks at Iran…

    You know I think a lot of people just thought it was just the Neo Cons who thought the Iranian government hated us and the people liked us.. so this is even changing the political realities in the US.. in how it effects how we the people look at Iran.

    Ultimately revolution / transformation in Iran is a long term prospect. At this point in the story there's not much of anything the US government, or the world, can do… It's an Iranian issue. But.. no one is doing more heat up the Iranian political situation then the folk in power in Iran.. It's like Bush going too far to the right to insure the Democrats would eventually dominate things.. And if those green avatars are a part of showing the Iranian people, or at least the digitally savy of the Iranian people, that the rest of the world doesn't hate them.. that's going to have an effect on Iranian nationalism. It could be like Bush telling us how great the government is doing with the problem of Katrina.

    So I don't think I've done the greatest job in articulating the case.. or at least of dotting the i's.. but.. well, there you go.

  8. I’ve thought a lot about this, not sure how to be short about this.

    When I saw what was going on in Iran.. My heart just cried out to the Iranian people. This is somewhat of a Jungian thing but.. When you think back to 9/11 the magic of it was how the walls came down.. how we were all one in a certain way.. from a Schopenhauer perspective this is a metaphysical realization that we are one..

    Now a couple of things

    #1 One of the questions Iranians have been asking is if we hate them.

    There government makes us the big evil.. and Bush made them a part of the axis of evil. Since 9/11 racism towards people from the middle east has been high.. and what is racism but an inability to see the humanity in another person?

    #2 As Freud once said, the difference between a crazy person and a normal person is that the normal person feels isolated. A very significant part of how the government operates in Iran, with all its censorship and whatever.. is to make you feel isolated..

    I’m reminded of a Lesbian friend I had in middle and high school who felt like a total freak.. this was like late 80s to early 90s.. a time when it was suggested that the V Chip would deem any mention of homosexuality in appropriate for kids.. or someone under the age of X.. but then she found some local gay and lesbian groups.. The framingham alliance of gay and lesbian youth.. and I remember doing the march in Boston with her.. and that kind of collective experience.. and how helpful it was for her.

    We probably all know the studies of.. if you get a lot of left leaning people together, or a lot of right leaning people together.. they tend to go more so in that direction.

    So I think the turning your avatar green thing… ties in with all these different things. As Henry Kissenger would tell you.. even evil dictators have to operate inside of political realities.. and the green avatars have some power along these lines… showing Iranians they are less isolated.. It has some pr value in that you’re talking about it on your podcast.. it’s a part of how the world looks at Iran…

    You know I think a lot of people just thought it was just the Neo Cons who thought the Iranian government hated us and the people liked us.. so this is even changing the political realities in the US.. in how it effects how we the people look at Iran.

    Ultimately revolution / transformation in Iran is a long term prospect. At this point in the story there’s not much of anything the US government, or the world, can do… It’s an Iranian issue. But.. no one is doing more heat up the Iranian political situation then the folk in power in Iran.. It’s like Bush going too far to the right to insure the Democrats would eventually dominate things.. And if those green avatars are a part of showing the Iranian people, or at least the digitally savy of the Iranian people, that the rest of the world doesn’t hate them.. that’s going to have an effect on Iranian nationalism. It could be like Bush telling us how great the government is doing with the problem of Katrina.

    So I don’t think I’ve done the greatest job in articulating the case.. or at least of dotting the i’s.. but.. well, there you go.

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