Now with More Taguchi!
In this Marketing Over Coffee learn :
About Killer Campaigns, More on Local than You’ll Ever Need, What’s that Smell! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC121.mp3]
Show length 27:11
Brought to you by our sponsor Blue Sky Factory
00:58 Dunks offering some killer prizes, QR Code Tombstones, Bemoaning the slow news cycle
03:14 Local tips for Becky, Justin wants analytics, Mariana asking about finding local customers online, Matt on small biz non-social
08:10 Do some Market Research, Google Ad Planner, Facebook Media Planner
12:32 Jennifer asked how do we manage our time, John pushes First Things First, and virtual assistants, Macros – Text Expander and Texter, saying “No”.
18:18 Cool Nintendo Gamer Girl Campaign, Chris busts some Warcraft Psychological Profiling.
20:18 Last week Question of The Week: Taguchi stuff over in Gigadial thanks to Karl Kasca, get it on the Gigadial, or go here.
22:32 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov.
24:30 Question of the Week: C’mon guys, what are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Back When We Invented Taguchi Email
In this Marketing Over Coffee learn :
About Getting Twitter Followers, B2B Email, How We Invented Taguchi Testing for Email! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC120.mp3]
Show length 23:03
Brought to you by our sponsor Blue Sky Factory
00:29 Secret to get 100’s of twitter followers – our methodology using Buzzom
04:41 Rock Band Continues – MTV and Harmonix adding Rock Band Network
05:20 Jenny asks about B2B email Campaigns. Tons of info from MarketingSherpa in their Email Marketing Handbook
10:27 Taguchi paper – any good sources out there?
10:42 Dave – Aggregating Tweets good or bad? Worse yet, his PR went from 4 to 0
17:04 Aaron asks for an all tools episode, we’ll work on that while we are editing video
17:42 Last week Question of The Week: Sorry no silver bullet, guess you might have to actually do some work
20:53 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo
22:09 Question of the Week: Can you prove we didn’t invent Taguchi Email Testing?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Who is Number Six?
In this Marketing Over Coffee learn :
About Generating Traffic, Twitter Defense, Subterfuge! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC119.mp3]
Show length 23:40
Brought to you by our sponsor Blue Sky Factory
00:32 Green Day selling new tracks immediately on Rock Band
01:24 Traffic Burst – Hitting the house list, CNN, StumbleUpon
05:57 Dealing with a Twitter Stalker – blocking, disinformation
08:28 Canary Traps, Society for Competitive Intelligence Professionals, tracking competiton – it’s better than Spymaster!
12:41 Guy Kawasaki twitter strategies and "cheating"
14:36 The King of Madison Avenue by Kenneth Roman
15:25 No takers for Matt Cutts meet up, and no word from him.
16:04 JLBraaten asks: What would you do if you were trying to promote an underutilized tweetup in a city with great potential? Hubspot Twitter Grader Geo, Headliners
21:15 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo
22:09 Question of The Week: We push it again: What are your top 5 site promotion tips? Paul Dunay Sent some Facebook Winners
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Discussion: What’s your biggest campaign-based traffic driver?
We all know that organic search delivers the best long term traffic results for your business. Search remains the killer app for inbound, permission-based marketing. However, sometimes you need to put the spurs to a campaign, to a product, service, or launch. Assuming all your conversion is excellent across the board, what’s YOUR biggest traffic driver for campaign-based bursts of traffic?
Please discuss in the comments. We’ll review a lot of the discussion with commentary on Wednesday’s show.
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5 Ways to Increase Traffic and Conversions Now
In this Marketing Over Coffee learn :
About Free, top 5 SEO Tips, the Deal with Gaming! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC118.mp3]
Show length 27:06
Brought to you by our sponsor Blue Sky Factory
00:36 Everyone is talking about Free – Chris Anderson, Barry Schwartz, Dan Ariely – the cost of getting attention vs. profits
03:14 Top 5 for Tactics for Improving SEO and Marketing Impact
15:18 Tim Street on TwiM, and Anakin Interns
16:46 Matt Cutts coming to Boston for SIGIR 2009, Matt, dinner is on us if you are up for a meet-up.
18:45 Ed writes in on Gaming – How Sony and Microsoft are tricking out these boxes with tools that others can use to facilitate communication and build community? Chris’ Guild
24:10 It was the week of the Podcast Lists – Shoutouts from both Mitch Joel and Jay Berkowitz
20:47 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo
25:30 Question of Last Week: Anybody crushing it with Facebook Fan pages? Nope.
26:10 Question of the Week: What are your top 5 site promotion tips?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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