Now with More Taguchi!

In this Marketing Over Coffee learn :

About Killer Campaigns, More on Local than You’ll Ever Need, What’s that Smell! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC121.mp3]

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Show length 27:11

Brought to you by our sponsor Blue Sky Factory

00:58 Dunks offering some killer prizes, QR Code Tombstones, Bemoaning the slow news cycle

03:14 Local tips for Becky, Justin wants analytics, Mariana asking about finding local customers online, Matt on small biz non-social

08:10 Do some Market Research, Google Ad Planner, Facebook Media Planner

12:32 Jennifer asked how do we manage our time, John pushes First Things First, and virtual assistants, Macros – Text Expander and Texter, saying “No”.

18:18 Cool Nintendo Gamer Girl Campaign, Chris busts some Warcraft Psychological Profiling.

20:18 Last week Question of The Week: Taguchi stuff over in Gigadial thanks to Karl Kasca, get it on the Gigadial, or go here.

22:32 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov.

24:30 Question of the Week: C’mon guys, what are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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Back When We Invented Taguchi Email

In this Marketing Over Coffee learn :

About Getting Twitter Followers, B2B Email, How We Invented Taguchi Testing for Email! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC120.mp3]

Direct Link to File

Show length 23:03

Brought to you by our sponsor Blue Sky Factory

00:29 Secret to get 100’s of twitter followers – our methodology using Buzzom

04:41 Rock Band Continues – MTV and Harmonix adding Rock Band Network

05:20 Jenny asks about B2B email Campaigns. Tons of info from MarketingSherpa in their Email Marketing Handbook

10:27 Taguchi paper – any good sources out there?

10:42 Dave – Aggregating Tweets good or bad? Worse yet, his PR went from 4 to 0

17:04 Aaron asks for an all tools episode, we’ll work on that while we are editing video

17:42 Last week Question of The Week: Sorry no silver bullet, guess you might have to actually do some work

20:53 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo

22:09 Question of the Week: Can you prove we didn’t invent Taguchi Email Testing?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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Who is Number Six?

In this Marketing Over Coffee learn :

About Generating Traffic, Twitter Defense, Subterfuge! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC119.mp3]

Direct Link to File

Show length 23:40

Brought to you by our sponsor Blue Sky Factory

00:32 Green Day selling new tracks immediately on Rock Band

01:24 Traffic Burst – Hitting the house list, CNN, StumbleUpon

05:57 Dealing with a Twitter Stalker – blocking, disinformation

08:28 Canary Traps, Society for Competitive Intelligence Professionals, tracking competiton – it’s better than Spymaster!

12:41 Guy Kawasaki twitter strategies and "cheating"

14:36 The King of Madison Avenue by Kenneth Roman

15:25 No takers for Matt Cutts meet up, and no word from him.

16:04 JLBraaten asks: What would you do if you were trying to promote an underutilized tweetup in a city with great potential? Hubspot Twitter Grader Geo, Headliners

21:15 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo

22:09 Question of The Week: We push it again: What are your top 5 site promotion tips? Paul Dunay Sent some Facebook Winners

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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Discussion: What’s your biggest campaign-based traffic driver?

We all know that organic search delivers the best long term traffic results for your business. Search remains the killer app for inbound, permission-based marketing. However, sometimes you need to put the spurs to a campaign, to a product, service, or launch. Assuming all your conversion is excellent across the board, what’s YOUR biggest traffic driver for campaign-based bursts of traffic?

Please discuss in the comments. We’ll review a lot of the discussion with commentary on Wednesday’s show.


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5 Ways to Increase Traffic and Conversions Now

In this Marketing Over Coffee learn :
About Free, top 5 SEO Tips, the Deal with Gaming! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC118.mp3]

Direct Link to File

Show length 27:06

Brought to you by our sponsor Blue Sky Factory

00:36 Everyone is talking about Free – Chris Anderson, Barry Schwartz, Dan Ariely – the cost of getting attention vs. profits

03:14 Top 5 for Tactics for Improving SEO and Marketing Impact

15:18 Tim Street on TwiM, and Anakin Interns

16:46 Matt Cutts coming to Boston for SIGIR 2009, Matt, dinner is on us if you are up for a meet-up.

18:45 Ed writes in on Gaming – How Sony and Microsoft are tricking out these boxes with tools that others can use to facilitate communication and build community? Chris’ Guild

24:10 It was the week of the Podcast Lists – Shoutouts from both Mitch Joel and Jay Berkowitz

20:47 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo

25:30 Question of Last Week: Anybody crushing it with Facebook Fan pages? Nope.

26:10 Question of the Week: What are your top 5 site promotion tips?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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Secret Prize Inside!

In this Marketing Over Coffee learn :

About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC117.mp3]

Direct Link to File

Show length 22:53

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:47 More events in June than ever before. Chris At Radian6 event, John at What’s Next.

01:47 John Blue sends Financial Times article on Facebook, privacy, and the EU
privacy regulators: http://bit.ly/9826z , Chris Brogan and Chris Baggot participating in Blog Indiana Aug 13/14 http://2009.blogindiana.com/ Chris endorses Sechler’s Pickles and tries to close the Marketing / IT divide.

06:04 The new trinity – CRM, Sales Process and Content

09:34 Def Leppard and Facebook URLs for Pages

12:20 Supreme court refuses to hear case opening up possibility of Network DVR

13:20 Twitter from the command line ttytter, and Buzzom to keep your contact list clean

16:44 Lowell Humane Society is looking for some web design help, Terri from Tokyo emails in and we are now 1 degree of separation from The Time (maybe)!

17:30 Press releases on post-it notes, Microsoft to Offload Razorfish

19:14 Paul tells 7 ways Facebook will Change Your Life

20:47 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston – Register Now, Chris speaking at Inbound Marketing Summit, WebInno July

21:04 Question of the Week: Anybody crushing it with Facebook Fan pages?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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