Discussion: What's your biggest campaign-based traffic driver? « « Marketing Over Coffee Marketing Over Coffee

Discussion: What's your biggest campaign-based traffic driver?

Posted by Christopher Penn | Filed under Blog, Marketing, Uncategorized

We all know that organic search delivers the best long term traffic results for your business. Search remains the killer app for inbound, permission-based marketing. However, sometimes you need to put the spurs to a campaign, to a product, service, or launch. Assuming all your conversion is excellent across the board, what’s YOUR biggest traffic driver for campaign-based bursts of traffic?

Please discuss in the comments. We’ll review a lot of the discussion with commentary on Wednesday’s show.

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Tagged : Marketing, traffic

Comments (14) | July 13th, 2009

http://www.ChristopherSPenn.com Christopher S. Penn

For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.
http://www.ChristopherSPenn.com Christopher S. Penn

For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.
http://www.ChristopherSPenn.com Christopher S. Penn

For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.
http://www.ChristopherSPenn.com Christopher S. Penn

For burst traffic, unquestionably for the Student Loan Network, it’s email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.
http://www.matthainesphotography.com/ matt haines

This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.
http://www.matthainesphotography.com/ matt haines

This comment isn't specific to this post. Just wanted to sayâ€¦you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.
http://www.matthainesphotography.com/ matt haines

This comment isn't specific to this post. Just wanted to sayâ€¦you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.
http://www.matthainesphotography.com/ matt haines

This comment isn’t specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they’re weekly! So thank for making my drives a little less tiresome.
http://adamhcohen.com adamcohen

Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.
http://adamhcohen.com adamcohen

Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.
http://adamhcohen.com adamcohen

Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.
http://adamhcohen.com adamcohen

Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.
http://twitter.com/feedbo Feedbo

Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try.
http://twitter.com/feedbo Feedbo

Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it’s a great method to try.

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