Discussion: What’s your biggest campaign-based traffic driver?

We all know that organic search delivers the best long term traffic results for your business. Search remains the killer app for inbound, permission-based marketing. However, sometimes you need to put the spurs to a campaign, to a product, service, or launch. Assuming all your conversion is excellent across the board, what’s YOUR biggest traffic driver for campaign-based bursts of traffic?

Please discuss in the comments. We’ll review a lot of the discussion with commentary on Wednesday’s show.


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14 thoughts on “Discussion: What’s your biggest campaign-based traffic driver?”

  1. For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

  2. For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

  3. For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

  4. For burst traffic, unquestionably for the Student Loan Network, it’s email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

  5. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

  6. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

  7. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

  8. This comment isn’t specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they’re weekly! So thank for making my drives a little less tiresome.

  9. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

  10. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

  11. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

  12. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

  13. Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try.

  14. Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it’s a great method to try.

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