http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/ Thu, 02 Feb 2012 14:28:00 +0000 hourly 1 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-3683 Feedbo Fri, 31 Jul 2009 18:31:00 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-3683 Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try. Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it’s a great method to try.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-469 Feedbo Fri, 31 Jul 2009 16:31:19 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-469 Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try. Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-3672 adamcohen Tue, 14 Jul 2009 12:42:00 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-3672 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-462 adamcohen Tue, 14 Jul 2009 10:42:35 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-462 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-465 adamcohen Tue, 14 Jul 2009 10:42:35 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-465 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-468 adamcohen Tue, 14 Jul 2009 10:42:35 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-468 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-3671 matt haines Tue, 14 Jul 2009 06:57:00 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-3671 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn’t specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they’re weekly! So thank for making my drives a little less tiresome.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-461 matt haines Tue, 14 Jul 2009 04:57:31 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-461 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-464 matt haines Tue, 14 Jul 2009 04:57:31 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-464 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-467 matt haines Tue, 14 Jul 2009 04:57:31 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-467 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

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