http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/ This Week in Marketing Wed, 10 Mar 2010 01:53:34 -0800 http://wordpress.org/?v=abc hourly 1 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11132 Feedbo Fri, 31 Jul 2009 16:31:19 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11132 Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try. Other than email we have received a ton of cheap traffic from Stumbleupon ads. The bounce rate is obviously very high over traditional PPC but for a burst of raw traffic it's a great method to try.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11115 adamcohen Tue, 14 Jul 2009 10:42:35 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11115 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11118 adamcohen Tue, 14 Jul 2009 10:42:35 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11118 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11110 adamcohen Tue, 14 Jul 2009 10:42:35 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11110 Chris - Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach. Chris – Especially for campaign driven boosts, email can be a great tool. Paired up with strategy to reach the right segments for your campaign (for example, target folks who abandoned shopping carts in the past, etc) you can have a very effective short term boost. We have some clients who are less sophisticated and just send a weekly email with specials, they always seem to get a boost within the next 48 hours. I think one day social networks may be another way for companies to do this, but they need to have established communities to get the same kind of reach.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11114 matt haines Tue, 14 Jul 2009 04:57:31 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11114 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11117 matt haines Tue, 14 Jul 2009 04:57:31 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11117 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11109 matt haines Tue, 14 Jul 2009 04:57:31 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11109 This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome. This comment isn't specific to this post. Just wanted to say…you guys rock. I finally, after all these years, got into podcasts (a combination of iPhone, long drives and a need for marketing education). You guys really dish out a lot of solid content! Long, informative podcasts, and they're weekly! So thank for making my drives a little less tiresome.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11113 Christopher S. Penn Mon, 13 Jul 2009 12:21:55 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11113 For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list. For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11116 Christopher S. Penn Mon, 13 Jul 2009 12:21:55 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11116 For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list. For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

]]> http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/comment-page-1/#comment-11106 Christopher S. Penn Mon, 13 Jul 2009 12:21:55 +0000 http://www.marketingovercoffee.com/2009/07/13/discussion-whats-your-biggest-campaign-based-traffic-driver/#comment-11106 For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list. For burst traffic, unquestionably for the Student Loan Network, it's email. We have a database of over 1.5 million students, parents, and families, so when we need to call attention to a product or service, we hit the house list.

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