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Back When We Invented Taguchi Email

Posted by John Wall | Filed under Blog, Marketing, Podcast

In this Marketing Over Coffee learn :

About Getting Twitter Followers, B2B Email, How We Invented Taguchi Testing for Email! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC120.mp3]

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Show length 23:03

Brought to you by our sponsor Blue Sky Factory

00:29 Secret to get 100′s of twitter followers – our methodology using Buzzom

04:41 Rock Band Continues – MTV and Harmonix adding Rock Band Network

05:20 Jenny asks about B2B email Campaigns. Tons of info from MarketingSherpa in their Email Marketing Handbook

10:27 Taguchi paper – any good sources out there?

10:42 Dave – Aggregating Tweets good or bad? Worse yet, his PR went from 4 to 0

17:04 Aaron asks for an all tools episode, we’ll work on that while we are editing video

17:42 Last week Question of The Week: Sorry no silver bullet, guess you might have to actually do some work

20:53 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo

22:09 Question of the Week: Can you prove we didn’t invent Taguchi Email Testing?

Check us out on LinkedIn: John and Chris

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Tagged : Marketing, Podcast

Comments (16) | July 22nd, 2009

http://jaymoonah.com/ Jay Moonah from Wild Apricot

Thanks for the tip on Buzzom, hadn't played with it but it is indeed pretty cool. My cheque for $49.95 is in mail. Honest.

Also, I can't remember if you guys have talked about it in more detail before but I thought a little more discussion about Google black list vs. sandbox might be wothwhile. The thing I've struggled with in the past is trying to explain the sandbox to people, since there seems to be a lot of mis/disinformation of what it is, how it works, if it exists. Be interested to hear your take.

Great show as usual!

P.S. For the record, I invented Taguchi email testing back in the '60s, between partying with Andy Warhol and Lou Reed. I never seem to get credit for it thou…
http://jaymoonah.com/ Jay Moonah from Wild Apricot

Thanks for the tip on Buzzom, hadn’t played with it but it is indeed pretty cool. My cheque for $49.95 is in mail. Honest.

Also, I can’t remember if you guys have talked about it in more detail before but I thought a little more discussion about Google black list vs. sandbox might be wothwhile. The thing I’ve struggled with in the past is trying to explain the sandbox to people, since there seems to be a lot of mis/disinformation of what it is, how it works, if it exists. Be interested to hear your take.

Great show as usual!

P.S. For the record, I invented Taguchi email testing back in the ’60s, between partying with Andy Warhol and Lou Reed. I never seem to get credit for it thou…
http://twitter.com/twdeeter Tom Deeter

Great podcast guys! I'd like to take a partial crack at the question o' the week:

For the true history of how Taguchi came to be used in marketing I think David Bullock is your man (http://www.davidbullock.com/davidbullockstory.s…).
http://twitter.com/twdeeter Tom Deeter

Great podcast guys! I’d like to take a partial crack at the question o’ the week:

For the true history of how Taguchi came to be used in marketing I think David Bullock is your man (http://www.davidbullock.com/davidbullockstory.shtml).
http://coolmarketingstuff.com/ Charles Sipe

My ideas for spiking web traffic:

Give away a prize, like an iPod nano or a John Wall autograph for the best comment.
http://coolmarketingstuff.com/ Charles Sipe

My ideas for spiking web traffic:

Give away a prize, like an iPod nano or a John Wall autograph for the best comment.
http://www.bigpictureweb.com jlbraaten

Gents,
Great show once again. I agree with Jay that Buzzom is a useful tool. Thanks for the find there.

Idea for spiking web traffic: Ask all your listeners to sign up for stumbleupon and thumb your individual blog posts. I just got picked up by stumbleupon the other day on one of my articles and the traffic went through the roof.
http://www.bigpictureweb.com jlbraaten

Gents,
Great show once again. I agree with Jay that Buzzom is a useful tool. Thanks for the find there.

Idea for spiking web traffic: Ask all your listeners to sign up for stumbleupon and thumb your individual blog posts. I just got picked up by stumbleupon the other day on one of my articles and the traffic went through the roof.
http://www.ephealy.com/ Ed Healy

You might be able to adopt some 'old school' advertising research when dealing with subject lines for marketing emails.

In “On Marketing,” Ogilvy talks about the optimal length for a headline. I believe – I'm not sure, since I don't have a copy on me right now – he suggests that headlines lose effectiveness once they grow past the 11 word mark.

If I recall, correctly, he also lists a dozen or so words that are proven motivators – the more persuasive terms in our language. Again, I don't have the book, but I believe they were words like 'new', 'results', 'guarantee', and 'you'.

Something to consider: Maybe, even in this modern age, we can still learn from the 'old guys'.
http://www.ephealy.com/ Ed Healy

You might be able to adopt some ‘old school’ advertising research when dealing with subject lines for marketing emails.

In “On Marketing,” Ogilvy talks about the optimal length for a headline. I believe – I’m not sure, since I don’t have a copy on me right now – he suggests that headlines lose effectiveness once they grow past the 11 word mark.

If I recall, correctly, he also lists a dozen or so words that are proven motivators – the more persuasive terms in our language. Again, I don’t have the book, but I believe they were words like ‘new’, ‘results’, ‘guarantee’, and ‘you’.

Something to consider: Maybe, even in this modern age, we can still learn from the ‘old guys’.
http://aaronhughling.com ahughling

Well I guess you got my email since you mentioned my request for a tools episode. Looking forward to it, and thanks for the tip with Buzzom, will be checking that out soon.

Thanks!
http://aaronhughling.com Aaron Hughling

Well I guess you got my email since you mentioned my request for a tools episode. Looking forward to it, and thanks for the tip with Buzzom, will be checking that out soon.

Thanks!
iRountree

You mentioned you'd never seen a 3/10 or a 2/10 PR site? Go hit my site, wingsofwax.ca – it's a personal blog, but it's got decent SEO, because I've intentionally sandboxed it while I learn to promote my other, more profesional sites. Considering the total crap I write about, going from a 0/10 to a 2/10 after JUST doing some amateru SEO tells me that's where this stuff is coming from.

Which means, SEO for long-term only? Not if you have none to begin with. Having gone from 0 to 2, SEO can move you up from page ten or twelve (where I used to be for my own name) to page one. This is helpful.

As for traffic spikes? Unique markets, spend some time painting your cows purple. I've been pestering marketing people (Hi there, by the way) and I'm seeing referrals. And remember, this is a personal site, with no bearing on anything, but the traffic trends are changing with just the smallest tweaks. No idea how this translates to larger venues, but maybe that means hiring professionals. Going from 0 to 2 is simple. The dip happens between 3 and 6. Even Facebook isn't a 10/10 PR lately. Clearly, as fun as this is to play with, perhaps it's no longer avaluable metric at all.
http://ianmrountree.com Ian M Rountree

You mentioned you’d never seen a 3/10 or a 2/10 PR site? Go hit my site, wingsofwax.ca – it’s a personal blog, but it’s got decent SEO, because I’ve intentionally sandboxed it while I learn to promote my other, more profesional sites. Considering the total crap I write about, going from a 0/10 to a 2/10 after JUST doing some amateru SEO tells me that’s where this stuff is coming from.

Which means, SEO for long-term only? Not if you have none to begin with. Having gone from 0 to 2, SEO can move you up from page ten or twelve (where I used to be for my own name) to page one. This is helpful.

As for traffic spikes? Unique markets, spend some time painting your cows purple. I’ve been pestering marketing people (Hi there, by the way) and I’m seeing referrals. And remember, this is a personal site, with no bearing on anything, but the traffic trends are changing with just the smallest tweaks. No idea how this translates to larger venues, but maybe that means hiring professionals. Going from 0 to 2 is simple. The dip happens between 3 and 6. Even Facebook isn’t a 10/10 PR lately. Clearly, as fun as this is to play with, perhaps it’s no longer avaluable metric at all.
TamiMForman

Hey guys — My company, Return Path, published the report you guys reference about how much email doesn't make it to the inbox. Folks can download it here: http://www.returnpath.net/landing/deliverabilit…

Interestingly the overall stat is 20% doesn't make it to the inbox, but B2B tends to do worse. Almost 28% of B2B email doesn't get through.

If you have any questions about the report, let me know!

Cheers,
Tami Forman
Return Path
Anonymous

Hey guys — My company, Return Path, published the report you guys reference about how much email doesn’t make it to the inbox. Folks can download it here: http://www.returnpath.net/landing/deliverabilitybenchmark/

Interestingly the overall stat is 20% doesn’t make it to the inbox, but B2B tends to do worse. Almost 28% of B2B email doesn’t get through.

If you have any questions about the report, let me know!

Cheers,
Tami Forman
Return Path

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