10:58 Jeremy writes in and wants an MOC Nomination: He has a robust Facebook page , YouTube channel, podcast and we even have a pretty heavy email list that has an average of 78% open and 45% click throughs on links. Also buying Hubspot.
11:45 Jeff writes: what is StumbleUpon traffic worth? Also tips on Networking with basic social media
Welcome to what’s our first attempt at actually publishing a newsletter. In this newsletter, we’re going to highlight some of the more semi-permanent resources you’ll want to check out as supplements to the weekly podcast. Think of this entire newsletter as one large marketing course in college, minus the tuition, exams, and Friday night parties.
eBooks for you to read
eBooks are one of our favorite things to share. Why? They don’t cost money, they don’t burn down entire rainforests, they can be shared legally, and they don’t stack up on your desk or nightstand for perpetual ignore-age. Here’s a list of some of ours and others that are worth a few minutes. If you’ve got a Kindle, you can even upload these via the Calibre free software.
The Twitter Power Guide. Tired of the endless re-runs of “What is Twitter”, I thought I’d kick it up a notch by creating an eBook of advanced things you can do with Twitter once you’re past the Twitter 101 stage.
Synchronizing Social Networks. Want to do even more with your social networking experiments? Want to preserve the progress you’ve already made and help keep your social media efforts future-proofed? This is the eBook for you.
Want Marketing Over Coffee live at your conferences?
Want more Marketing Over Coffee? Our PodCamp Boston 4 guest episode with CC Chapman and Chris Brogan will be out soon. If you’d like to see Marketing Over Coffee at a marketing event near you, make sure you tell event organizers to set aside a session for us to bring you the goods. If you are an event organizer, contact us at MarketingOverCoffee@gmail.com to arrange all the usual logistics stuff.
Pimping the Coffee
We want you to share Marketing Over Coffee with your friends, coworkers, colleagues, and anyone who will sit still long enough for you to slap some headphones on them. In return, we’ll do our best to keep delivering the goods every week. Please share this email and tell three friends today about Marketing Over Coffee and help them get set up.
22:35 Last week Question of The Week: Educators using Gigadial
22:57 Question of the Week: Have you used any exclusivity techniques?
23:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers. Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format. Complete details and rules are available here or email firstname.lastname@example.org
An extra episode with friend of the show and newly published author Mitch Joel, as he joins Chris in a conversation about what’s new and exciting in the social space, how digital marketing is changing, what comes after search, and a variety of other big picture ideas and topics.
01:05 John talks email marketing on FIR, Long Live Interuption Marketing, and why I can’t give away $100
06:41 @bryanmarsh asks: I run accommodation portals in Australia. Our accommodation portals have reviews submitted by past guests on each property we market. I am trying to get these reviews posted to Google Maps so they appear in the local search in Google. http://www.etourismholidays.com.au/hotel/chevron-towers-resort.htm Getting in the guide is difficult, but you can geotag photos and videos.
18:12 Last week Question of The Week: Networking – Ed says don’t make it all business
18:42 Question of the Week: Tell us about your podcast or gigadial channel, or send us some OPML!
19:39 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers. Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format. Complete details and rules are available here or email email@example.com
19:55 Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe