Discussion with David Meerman Scott!

In this Marketing Over Coffee:

A Special Edition: Discussion with David Meerman Scott! All this and more…

Direct Link to File

Show length 40:11

Brought to you by our sponsor Blue Sky Factory

00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave

02:12 Social Media Channels become mainstream

03:00 What’s going on at GM, David’s visit there.

07:35 The next big thing? Beware the experts?

16:10 The commoditization of SEO

18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing?

25:30 Seth Godin’s Brands in Public, buying your way in to the conversation

30:00 Not being able to handle the volume vs. your product stinks

33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing

38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

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To The MarketingOverCoffeeMobile! Let’s Go!

In this Marketing Over Coffee learn :

About AB Testing, Kiva.org, Facebook API! All this and more…

Direct Link to File

Show length 28:02

Brought to you by our sponsor Blue Sky Factory

00:39 Newsletter AB Test, the OPML file is available and the previous newsletter is now live on the site.

04:50 Nigel mentions that the Conference in a Box is hidden away, but really great.

05:20 Sam solves the $100 challenge, the cash goes to Kiva.org after 30 days. We are hooking up Igor Uschenko with a new engine for his cab, you can help!

09:31 Keith Burtis asks about realtime Facebook searches – Workaround with Delicious, or hit the Facebook API

10:58 Jeremy writes in and wants an MOC Nomination: He has a robust Facebook page , YouTube channel, podcast and we even have a pretty heavy email list that has an average of 78% open and 45% click throughs on links. Also buying Hubspot.

11:45 Jeff writes: what is StumbleUpon traffic worth? Also tips on Networking with basic social media

13:48 Elsie’s Yoga Class: Live and Unplugged Podcast. Asks about going from service to self-hosting – Add links with ecto or zoundry raven. Citing your testimonials. Podcamp Pittsburgh?

19:37 Ford doing a cool promotion on the Taurus

21:54 Captcha lawsuit

23:37 David on redirects: Is it a regular site redirect or do you have to host the site on each individual domain?

25:57 Last week Question of The Week: Jeremy said they would appreciate help for the 7 Days of Marketing

26:10 Question of the Week: Do you have any tricks to boost open rates?

26:39 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20

26:50 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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MoC House Blend #1 (the MoC Newsletter)

Welcome to what’s our first attempt at actually publishing a newsletter. In this newsletter, we’re going to highlight some of the more semi-permanent resources you’ll want to check out as supplements to the weekly podcast. Think of this entire newsletter as one large marketing course in college, minus the tuition, exams, and Friday night parties.

eBooks for you to read

eBooks are one of our favorite things to share. Why? They don’t cost money, they don’t burn down entire rainforests, they can be shared legally, and they don’t stack up on your desk or nightstand for perpetual ignore-age. Here’s a list of some of ours and others that are worth a few minutes. If you’ve got a Kindle, you can even upload these via the Calibre free software.

Ours

  • The Twitter Power Guide. Tired of the endless re-runs of “What is Twitter”, I thought I’d kick it up a notch by creating an eBook of advanced things you can do with Twitter once you’re past the Twitter 101 stage.
  • Synchronizing Social Networks. Want to do even more with your social networking experiments? Want to preserve the progress you’ve already made and help keep your social media efforts future-proofed? This is the eBook for you.
  • 8 Step Podcast Marketing Guide. Want to get your podcast off the ground? Here’s 8 things to think about and consider as you turn on the microphone.

David Meerman Scott

Seth Godin

If that isn’t enough reading for the beach… you’re spending too much time on the beach.

Too much free time? Watch movies at work!

What if you could have a marketing all-star conference? What if you didn’t have to pay to attend? You don’t. Attend the Marketing Over Coffee Marketing Conference in a Box, direct from your desk, spend nothing, and get distilled marketing power in your head. You’ll find MoC co-host Christopher Penn in some of them, too. Attend the Marketing Conference In A Box!

Want Marketing Over Coffee live at your conferences?

Want more Marketing Over Coffee? Our PodCamp Boston 4 guest episode with CC Chapman and Chris Brogan will be out soon. If you’d like to see Marketing Over Coffee at a marketing event near you, make sure you tell event organizers to set aside a session for us to bring you the goods. If you are an event organizer, contact us at MarketingOverCoffee@gmail.com to arrange all the usual logistics stuff.

Pimping the Coffee

We want you to share Marketing Over Coffee with your friends, coworkers, colleagues, and anyone who will sit still long enough for you to slap some headphones on them. In return, we’ll do our best to keep delivering the goods every week. Please share this email and tell three friends today about Marketing Over Coffee and help them get set up.

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Still the Best Mraketing Podcast

The title of this episode is intentionally misspelled for reasons explained in the show. Thanks to all for noticing.

In this Marketing Over Coffee learn :

About Organic SEM vs. Paid, The 7 Days of Marketing, YouTube as Marketing Tool! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC128.mp3]

Direct Link to File

Show length 22:54

Brought to you by our sponsor Blue Sky Factory

00:50 Cynthia Barnes asks about buying keywords vs. organic, Wonderwheel, Spyfu.com, and Adwords, Paul Gillin’s Secrets of Social Media Marketing. Why this week’s show title is misspelled by design, or why this could also be the best makreting podcast, too.

07:40 Charles Neville gives a good tip to our Aussie friend Bryan on redirects and custom URLs

08:30 Email eBook nearing final draft, Week after next we are with David Meerman Scott, Sign up for the email newsletter.

09:34 Marketing’s Inside Baseball – On Non-profits, my $100, All you can eat at the smackdown buffet for Charlene Li on Mitch’s Panel, Beth Kanter, Charity Navigator

13:30 For Q4 – The 7 Days of Marketing is Coming

16:20 iPod Nano with Video and YouTube as Marketing Tool and thanks to SBBuzz

18:50 Last week Question of The Week: Daniel Johnson Jr. sends in his Gigadial ChannelBill said check out Castroller

19:45 Question of the Week: Tell us what charity you would like to work with for The 7 Days of Marketing

20:22 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20

21:10 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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A Shocking Failure of Protocol

In this Marketing Over Coffee learn :

About Social Media ROI, Yahoo Design Patterns, Exclusivity! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC127.mp3]

Direct Link to File

Show length 26:40

Brought to you by our sponsor Blue Sky Factory

00:31 Tim asks if we should prep for the days when New Media is old. Correction – I mention Yahoo in ’96, actually it was ’98 (give me a break, I’m OLD)

01:28 Great Social Media ROI Presentation from Olivier Blanchard

05:50 On GigadialSPOS 158Seth Godin, Charlene Li, David Weinberger, Shelly PalmerMitch Joel Interview

06:51 Funny story about Drugstore.com package, podcast listening behaviors.

08:51Yahoo Design Pattern Library

11:01 Marketing photos and link baiting with Creative
Commons, Twitter Linkbaiting and Brandjacking, Naked Julien

17:55 Nuno sends over some stats from the Silk Club in Portugal. Get Avinash’s book, we showcase our global ignorance.

22:35 Last week Question of The Week: Educators using Gigadial

22:57 Question of the Week: Have you used any exclusivity techniques?

23:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com

23:55 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, Boston area? MarketingProfs Virtual Expo on the 16th with Meet and Greet in Boston afterwards.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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MoC Extra: Interview with Mitch Joel

In this Marketing Over Coffee extra learn :

The future after search, Six Pixels of Separation, why we have no social media metrics

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC126.mp3]

Direct Link to File

Show length 34:45

Brought to you by our sponsor Blue Sky Factory

An extra episode with friend of the show and newly published author Mitch Joel, as he joins Chris in a conversation about what’s new and exciting in the social space, how digital marketing is changing, what comes after search, and a variety of other big picture ideas and topics.

Buy Mitch’s book, Six Pixels of Separation, on Amazon. Disclosure: affiliate link that contributes whatever the standard Amazon affiliate fee to Marketing Over Coffee.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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Confirmed – The Best Marketing Podcast

In this Marketing Over Coffee learn :

About Search Engine Optimization, Google Local, and Gigadial! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC125.mp3]

Direct Link to File

Show length 22:15

Brought to you by our sponsor Blue Sky Factory

01:05 John talks email marketing on FIR, Long Live Interuption Marketing, and why I can’t give away $100

06:41  @bryanmarsh asks: I run accommodation portals in Australia. Our accommodation portals have reviews submitted by past guests on each property we market. I am trying to get these reviews posted to Google Maps so they appear in the local search in Google. http://www.etourismholidays.com.au/hotel/chevron-towers-resort.htm Getting in the guide is difficult, but you can geotag photos and videos.

09:03 More on Wonderwheel, Spyfu.com, and Adwords

12:33 Yahoo/Bing vs. Google? How to optimize?

14:08 John Blue sends in audio of Southwest Airlines use of Social Media – it’s on Gigadial! Using gigadial to make your own podcast.

18:12 Last week Question of The Week: Networking – Ed says don’t make it all business

18:42 Question of the Week: Tell us about your podcast or gigadial channel, or send us some OPML!

19:39 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com

19:55 Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe

20:15 Upcoming Event Watch: Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, TechCocktail

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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