Discussion with David Meerman Scott!

In this Marketing Over Coffee:

A Special Edition: Discussion with David Meerman Scott! All this and more…

Direct Link to File

Show length 40:11

Brought to you by our sponsor Blue Sky Factory

00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave

02:12 Social Media Channels become mainstream

03:00 What’s going on at GM, David’s visit there.

07:35 The next big thing? Beware the experts?

16:10 The commoditization of SEO

18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing?

25:30 Seth Godin’s Brands in Public, buying your way in to the conversation

30:00 Not being able to handle the volume vs. your product stinks

33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing

38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

23 thoughts on “Discussion with David Meerman Scott!”

  1. I'm partway through the podcast and really enjoying it. One question, though: if GM actually does have solid enough marketing tactics to get you excited, was it implemented correctly if what you saw before you went to Detroit made you react how you did?

  2. I’m partway through the podcast and really enjoying it. One question, though: if GM actually does have solid enough marketing tactics to get you excited, was it implemented correctly if what you saw before you went to Detroit made you react how you did?

  3. You guys do a very good job. I was wondering if you could throw some light on how to market services using social media/digitial marketing. Most of the discussions in general surround product marketing. Even at B school, our teachings were more to do with Segmentation, targeting and positioning for a product. When it comes to services( say IT services), there is little insight and services marketing seems to follow the path of traditional marketing.

  4. You guys do a very good job. I was wondering if you could throw some light on how to market services using social media/digitial marketing. Most of the discussions in general surround product marketing. Even at B school, our teachings were more to do with Segmentation, targeting and positioning for a product. When it comes to services( say IT services), there is little insight and services marketing seems to follow the path of traditional marketing.

    1. Thanks for taking my question on the show. I don’t mean to drag this conversation on but what I wanted to address/clarify was how to promote a service perceived as undifferentiated by the client on a social media. For instance: While offshore IT service vendors need to exhibit capability, Client(s) on most cases treat them as commodity and evaluate on price. In typical large organizations I am not sure how many of the CIO/CTO view inputs from the new tools out there. So the question comes back to—how effective is social media in a B to B service space.

  5. Thanks for taking my question on the show. I don’t mean to drag this conversation on but what I wanted to address/clarify was how to promote a service perceived as undifferentiated by the client on a social media. For instance: While offshore IT service vendors need to exhibit capability, Client(s) on most cases treat them as commodity and evaluate on price. In typical large organizations I am not sure how many of the CIO/CTO view inputs from the new tools out there. So the question comes back to—how effective is social media in a B to B service space.

  6. Thanx Chris and John for this episode. I've been listening for a while now, always while I work. I constantly have to put down my work to make notes. So many marketing nuggets in your show. You also mentioned your iTunes reviews, or the lack of thereof (I'm not sure if that was in this episode though). I just went over and left you a review. I hope it helps.

    Cheers, Hans

  7. Thanx Chris and John for this episode. I’ve been listening for a while now, always while I work. I constantly have to put down my work to make notes. So many marketing nuggets in your show. You also mentioned your iTunes reviews, or the lack of thereof (I’m not sure if that was in this episode though). I just went over and left you a review. I hope it helps.

    Cheers, Hans

Comments are closed.