Now With More Difficult Questions!
In this week’s Marketing Over Coffee, listen as Christopher S. Penn annoys his friends and colleagues by asking them difficult questions at the Inbound Marketing Summit Boston.
Show length 39:53
Brought to you by our sponsor, Blue Sky Factory.
Featured in this episode are:
Follow these folks as @amver, @chrisbrogan, @cc_chapman, @djwaldow, @erikwennerstrom, @gregcangialosi, and @conversationage on Twitter.
Recorded at the Inbound Marketing Summit 2009, Gillette Stadium.
Check us out on LinkedIn: John and Chris
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Getting in Focus
In this Marketing Over Coffee learn :
About Focus Groups, Books to Read and Doing More with Less! All this and more…
Show length 25:19
Brought to you by our sponsor Blue Sky Factory
01:30 John’s Big Marketing Week! Complex processes, Greg reviewing final on White Paper, and the Focus Group
03:00 The professionally run focus group at Fieldwork
09:20 Rise of the Chief Revenue Officer (CRO)
14:24 Mitch Joel’s Six Pixels of Separation, and Halligan and Shah’s Inbound Marketing
18:29 Web 2.0 Presentation – Doing More with Less
20:30 Upocoming Event Watch: DreamForce
23:15 Send in your Nominations for the Marketing Over Coffee Awards, get ready for our non-profit event in December
24:30 Question of the Week: Have you done any focus groups? Any disaster stories?
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Special Interview with Steven Woods
In this Marketing Over Coffee:
An Interview with Steven Woods, Eloqua Founder, CTO and Author of Digital Body Language
Show length 31:43
Marketing Over Coffee is brought to you by our sponsor Blue Sky Factory
01:48 New Marketing by nature disintermediates the sales force
04:10 Switching from outbound campaigns to Awarness, Discovery, Validation and Post-Sale
07:00 When content is relevant by the buyer’s stage
09:50 Marketing is the only department with the depth and breadth of tools and knowledge to track leads and prospects – The 3 levels of monitoring. Dashboards!
14:29 Why you shouldn’t allow Cherry Picking
17:15 Reverse engineering the sales cycle to build your lead scoring criteria is a mistake – fit vs. engagement
20:13 The Lead Source Paradox
22:20 Why the sales and marketing functions should not be separated – who is the Chief Revenue Officer?
25:00 On social media as part of the validation process
26:36 Why qualified leads are more important for Marketing measurement than closed deals.
29:30 Setting up a Marketing Automation System is changing your process, not just picking a technology and checking it off the list
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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Stay On Target
In this Marketing Over Coffee learn :
About Data Segmentation, SEO Software, WordPress Exploit Defense! All this and more…
Show length 26:26
Brought to you by our sponsor Blue Sky Factory
01:41 ReturnPath study on Non-Profits not Geo-targeting Email, Google Local, Yahoo local, InfoUSA Bing Local. Feature your phone number. Zip code archive or here
07:00 Jeff and Eric both said that answering correspondance promptly is an important habit. Diane G wins with Negotiation! She gets Mitch Joel’s Six Pixels of Separation
08:30 Ben asks about social media for small business
12:10 Greg asks about traffic value from Flickr, we go off piste on Photography
17:54 Eric asks about SEO software – SEO Moz Pro Membership, HubSpot, Google Analytics
20:59 Ed finds a Wordpress Hack on MOC.com – Two security plugins: Wordpress Exploit Scanner, Wordpress Security Scan, Shel’s 8 Steps to Clean Up after a Twitter Compromise
23:00 John T’s. ebook on Exhibiting nominated for a MOC Award – he’s landed a speaking gig and an article in a trade rag. Also on the event front – ConstantContact w Event Functionality
24:45 Question of the Week: What’s working for you in local search?
25:10 Upocoming Event Watch: Web 2.Open – Chris presenting on “Doing More with Less”, Podcamp New Hampshire, Dreamforce
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
Get your coffee delivered!
Sign up for the Marketing Over Coffee newsletter!
