Have you guys seen this… long video but very interesting product… seems a bit confusing initially but definitely has potential in my potential for numerous audiences.

Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O. To learn more visit http://wave.google.com

I am not assisting an organization with a specific online strategy but have been trying to develop my own personal mission statement for courses I'm developing for both face-to-face, hybrid and 100% online course… and like your mention of a mission statement in 140 characters or less. In addition to the higher level of metrics monitoring you constantly mention, the basics are over looked – especially in higher education.

Take a look (content analysis of the top 10 online universities, traditional universities and fortune 500 companies)… compare and contrast the focus and vocabulary used to guide those various organizations. I know with my institution, we have 100's of wasted words that mean very little to our core customer – students.

So from an integrated marketing communication perspective it's key to start from the top with a clear message all stakeholders can support and be energized by and this gets back to your adaptive email concept.

My mission is to… (and it is a work in progress)

Leverage open content channels to deliver/support course learning objectives and provide students an adaptive relevant learning experience.

My goal is to leverage my expertise with the available “open content” available to us and provide courses that deliver the necessary content by also provide an organic/adaptive atmosphere for students.

For instance… lets say you are teaching a basic market course and you are discussing online metrics. You have deliver the “basics” on the who, what, when, where and why regarding the topic but after that, you want to evaluate the student's abiltity to understand the content by being able to applying those concepts. Instead of created a “one-fits all” assignment, what if you were able to scale this “adaptive email” concept to an entire class so that student “A” is interesting in hospitality so they are given the 5 top case studies on hospitality metrics via an email alert (maybe Google Reader alert) and then Student “B” who is interested in Sport Management receives relevant content to this subject.

You mentioned the challenge of this being “labor intensive” on the backend (behind the scenes” but think of the empowerment you are giving to the student and from an instructor perspective, the data you could analyze on a real-time bases to see what “works” and what can be “tweaked” for future exploration, discovery and evaluation exercises.

Just some thinking out loud after reviewing the 12 Days of MOC and listening to show 138 and 139.

Keep the great conversations coming and look forward to any thoughts on the above “babble.”

Andy

The challenge providing the above as an instructor is to deliver you content in a way that is relevant to all consumers but also to work to help the entire organization to work toward this goal. Definitely a challenge in higher education and large organizations… working backward and forward vs. starting together at one origin (mission statement)