In this Marketing Over Coffee learn :
About How to Win Awards, Unsubscribing, Chrome for the Mac and Starbucks Cards! All this and more…
Show length 25:42
Brought to you by our sponsor Blue Sky Factory
00:59 Zach on email: Constant Contact vs Mail Chimp
03:03 Adam, Thanks for the cookies – Eat’n Park Hospitality Group, Pittsburgh
03:37 Matthew Ebel asks about getting nominated for awards, John Wall talks about writing about yourself in the 3rd person
07:28 To Nominate for the Marketing Over Coffee Awards, just leave a comment here.
08:30 Adaptive Email: Let’s start National Unsubscribe Day (NUD)!
13:12 Google Watch! Google Analytics URL Builder, Chrome for the Mac, and the Chrome OS. Leave a comment on this post if you want a Google Wave invite.
16:03 Starbucks B2B program rocks
18:15 The 12 Days of Marketing Over Coffee are upon us! Jordan Marsh is still alive in Boston, the Enchanted Village at Jordan’s Furniture
24:13 Thanks for the iTunes reviews!
20:44 Upocoming Event Watch: None this week, enjoy your holiday!
24:36 Question of the Week: Are you in for the 12 Days of Marketing Over Coffee? If yes, leave a comment here.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
I know you guys offered up 9 Google Wave invites to your listeners, I have another 10 I'd like to throw into the hat. Just reply to me on twitter (@mercutiom) and the first 10 people will get them.
Great podcast guys, keep up the good work.
Looking for an invite to Wave. Any left? BTW – LOVE the podcast. Thanks
I know you guys offered up 9 Google Wave invites to your listeners, I have another 10 I’d like to throw into the hat. Just reply to me on twitter (@mercutiom) and the first 10 people will get them.
Great podcast guys, keep up the good work.
Looking for an invite to Wave. Any left? BTW – LOVE the podcast. Thanks
Done, I’ll send you one of mine. J
Thanks! Can’t wait. L
Google Wave Invite request! 🙂 Thanks!
Done, I'll send you one of mine. J
Also done from mine… J
Thanks! Can't wait. L
Google Wave Invite request! 🙂 Thanks!
Also done from mine… J
I respectfully self-nominate my blog, http://www.TheWeddingMarketingBlog.com for Marketing Over Coffee honors.
It's a B2B blog serving wedding industry businesses, helping them more effectively market to the 21st Century Bride.
Through consistent, relevant content, and public speaking engagements (about 60 this year), the site's traffic has surged from 3000+ unique visits, monthly, in the spring, to 15,000+, now. Pretty exciting for a niche blog.
I'll kick in $$ for a block of lucite, if you actually do that 🙂
==
I'm a regular listener, and always seem to snag a nugget or two from every podcast.
Warmest regards,
Andy
Thanks for all the great podcasts guys – I listen to every one of them!
You guys with your eBooks inspired me to write 3 eBooks to promote sales of my book Facebook Marketing for Dummies (Wiley)
Because of that we Pre Sold 4,500 books and sold out all 7,500 of the first edition with in the first 30 days the book was on the market! As a result it was one of the fastest selling book for Wiley and it even broke the Top 5 web marketing books on Amazon!
The downside is I have to do edits to the book for the 2nd edition now!
So I would like to enter this as for MOC award – eBooks do drive Sales!
you can see all the eBooks in the sidebar of my blog – http://buzzmarketingfortech.blogspot.com/ and they can be found on slideshare – http://www.slideshare.net/phdunay
let me know what you think …
I respectfully self-nominate my blog, http://www.TheWeddingMarketingBlog.com for Marketing Over Coffee honors.
It’s a B2B blog serving wedding industry businesses, helping them more effectively market to the 21st Century Bride.
Through consistent, relevant content, and public speaking engagements (about 60 this year), the site’s traffic has surged from 3000+ unique visits, monthly, in the spring, to 15,000+, now. Pretty exciting for a niche blog.
I’ll kick in $$ for a block of lucite, if you actually do that 🙂
==
I’m a regular listener, and always seem to snag a nugget or two from every podcast.
Warmest regards,
Andy
google wave please
Thanks for all the great podcasts guys – I listen to every one of them!
You guys with your eBooks inspired me to write 3 eBooks to promote sales of my book Facebook Marketing for Dummies (Wiley)
Because of that we Pre Sold 4,500 books and sold out all 7,500 of the first edition with in the first 30 days the book was on the market! As a result it was one of the fastest selling book for Wiley and it even broke the Top 5 web marketing books on Amazon!
The downside is I have to do edits to the book for the 2nd edition now!
So I would like to enter this as for MOC award – eBooks do drive Sales!
you can see all the eBooks in the sidebar of my blog – http://buzzmarketingfortech.blogspot.com/ and they can be found on slideshare – http://www.slideshare.net/phdunay
let me know what you think …
I'd like to nominate Pure Blue Design for a MOC award for their work on MVTweet. If you love sports and are interested in the athletes themselves, MVTweet is a great site!
http://www.purebluedesign.com/
http://www.mvtweet.com/
google wave please
On its way…
I’d like to nominate Pure Blue Design for a MOC award for their work on MVTweet. If you love sports and are interested in the athletes themselves, MVTweet is a great site!
http://www.purebluedesign.com/
http://www.mvtweet.com/
I would like to nominate FrenchMaidTV for a MOC award – it is funny, creative, informative, and sexy!
http://www.frenchmaidtv.com
I would like to nominate FrenchMaidTV for a MOC award – it is funny, creative, informative, and sexy!
http://www.frenchmaidtv.com
I would like to nominate Visible Logic – http://www.visiblelogic.com/ – for Best Marketing Web Site for a Graphic Design Studio.
I would like to nominate Visible Logic – http://www.visiblelogic.com/ – for Best Marketing Web Site for a Graphic Design Studio.
Wow! I thought everyone that wanted a Wave invite had received one now. I have about 4 left if anyone still needs one.
I haven't actually watched the extensive intro video yet, so haven't really utilised it.
Have given you pair a mention on Twitter and Linked-In though and will be hitting you up for a mention in the New Year when I kick of my new Social Media experiment.
Ta
Jo
Wow! I thought everyone that wanted a Wave invite had received one now. I have about 4 left if anyone still needs one.
I haven’t actually watched the extensive intro video yet, so haven’t really utilised it.
Have given you pair a mention on Twitter and Linked-In though and will be hitting you up for a mention in the New Year when I kick of my new Social Media experiment.
Ta
Jo
On its way…
Great podcast! I'd like to nominate Gray Matter Minute http://bit.ly/5to9Cg for Marketing Over Coffee Blog of the Year. Renee's posts are informative and interesting and her social gifting project is very kind.
I will second an earlier nomination for “The Bean Cast” for either best NEW marketing podcast or Second Best Marketing Podcast. (You guys are solidly in their at #1). I would also throw in the International Social Media Association certificate course as the social media failure of the year (instead of sending them a chunk of Lucite maybe send them a basket of rotten Acacia Berries).
Great podcast! I’d like to nominate Gray Matter Minute http://bit.ly/5to9Cg for Marketing Over Coffee Blog of the Year. Renee’s posts are informative and interesting and her social gifting project is very kind.
I will second an earlier nomination for “The Bean Cast” for either best NEW marketing podcast or Second Best Marketing Podcast. (You guys are solidly in their at #1). I would also throw in the International Social Media Association certificate course as the social media failure of the year (instead of sending them a chunk of Lucite maybe send them a basket of rotten Acacia Berries).
We really appreciate your dedication to this podcast and we've learned a great deal from it. Years ago, my wife and I planted a vineyard in Argentina and in 2009 we launched our first release in the United States. You've helped us to better structure our content for the search engines, to advertise, and to raise awareness of our wines using the internet.
We'd like to encourage your readers to drink more Malbec in 2010 and we'd like to nominate our site for the award… http://www.1150wine.com
We are a tiny producer in a saturated market space. We know we've just scratched the surface, keep the podcast's coming.
Thank you.
I would like to nominate the Automate Mutual Assistance Vessel Rescue System (Amver) for a Marketing Over Coffee Award. The Amver system is a computer based voluntary global search and rescue system managed by the United States Coast Guard.
Since we no longer print a monthly magazine we have begun using “new media” as a way of spreading our message and recruiting more ships into our life saving operation.
We have a traditional website, http://www.amver.com, a blog, http://www.amveruscg.blogspot.com, Twitter http://twitter.com/amver, and Facebook page http://www.facebook.com/amver and think we fill a unique niche in Government use of social/new media. Plus we (meaning me) are willing to pay for the lucite award! If we win this award it will also look great in my annual performance evaluation.
Wishing you Season's Greetings and a Happy New Year.
We really appreciate your dedication to this podcast and we’ve learned a great deal from it. Years ago, my wife and I planted a vineyard in Argentina and in 2009 we launched our first release in the United States. You’ve helped us to better structure our content for the search engines, to advertise, and to raise awareness of our wines using the internet.
We’d like to encourage your readers to drink more Malbec in 2010 and we’d like to nominate our site for the award… http://www.1150wine.com
We are a tiny producer in a saturated market space. We know we’ve just scratched the surface, keep the podcast’s coming.
Thank you.
I would like to nominate the Automate Mutual Assistance Vessel Rescue System (Amver) for a Marketing Over Coffee Award. The Amver system is a computer based voluntary global search and rescue system managed by the United States Coast Guard.
Since we no longer print a monthly magazine we have begun using “new media” as a way of spreading our message and recruiting more ships into our life saving operation.
We have a traditional website, http://www.amver.com, a blog, http://www.amveruscg.blogspot.com, Twitter http://twitter.com/amver, and Facebook page http://www.facebook.com/amver and think we fill a unique niche in Government use of social/new media. Plus we (meaning me) are willing to pay for the lucite award! If we win this award it will also look great in my annual performance evaluation.
Wishing you Season’s Greetings and a Happy New Year.
I would like to self nominate http://www.flowtown.com for the MOC award.
Were building a platform that helps companies scale caring! We help them discover their customers online and build deeper relationships with them.
Great MOC podcast as always!
I'd like to nominate http://www.TheSolutionMovie.com/ for a Marketing Over Coffee award for Best Small Business Viral Marketing Video.
TheSolutionMovie.com graphically shows in 90-seconds why our online marketing tutorial site http://www.IncreaseOnlineProfits.com/ is a great solution for small businesses like authors, entrepreneurs, professionals with private practices, speakers, job-seekers & career-changers, or anyone who has a website, blog or podcast, who would like to see more results from their online efforts and social media.
Our Slideshare.net presentation on “Give – with no expectations – and see what happens”, or “How to Land an Interview and Launch a Viral Video in 1-day” shows the evolution of our video and plays the audio of the interview with nationally syndicated radio talk show host Richard Greene (who advised Princess Diana on her public presentations): http://www.slideshare.net/KarlKasca/givewith-no….
Take care and happy holidays!
I would like to self nominate http://www.flowtown.com for the MOC award.
Were building a platform that helps companies scale caring! We help them discover their customers online and build deeper relationships with them.
Great MOC podcast as always!
I’d like to nominate http://www.TheSolutionMovie.com/ for a Marketing Over Coffee award for Best Small Business Viral Marketing Video.
TheSolutionMovie.com graphically shows in 90-seconds why our online marketing tutorial site http://www.IncreaseOnlineProfits.com/ is a great solution for small businesses like authors, entrepreneurs, professionals with private practices, speakers, job-seekers & career-changers, or anyone who has a website, blog or podcast, who would like to see more results from their online efforts and social media.
Our Slideshare.net presentation on “Give – with no expectations – and see what happens”, or “How to Land an Interview and Launch a Viral Video in 1-day” shows the evolution of our video and plays the audio of the interview with nationally syndicated radio talk show host Richard Greene (who advised Princess Diana on her public presentations): http://www.slideshare.net/KarlKasca/givewith-no-expectationsand-see-what-happens.
Take care and happy holidays!
I'm nominated House Party (http://www.houseparty.com) for the MOC Awards. House Party is a consumer activation and experiential marketing company that engages thousands of qualified consumer advocates to host in-home parties featuring a brand, product or element of entertainment programming. The parties take place across the country all on the same day. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love.
More specifically, House Party specializes in finding brand advocates or consumers who love particular brands, asks them to host the in-home parties and invite their friends and family so that they can experience the brand as well. In return, House Party asks hosts to blog, download photos and videos from their parties and communicate with other hosts on the event’s microsite.
House Party also gives consumers a fun night out with family and friends. Nothing is sold at the parties so there is no pressure to buy something. House Party is simply an opportunity for consumers to try a brand or product – could be a new product or a product that has been around for years yet the brand wants to remind the consumer about it. House Party provides consumers with very exclusive access to their favorite brands as they are given product, exclusive discounts and coupons, premiums, gifts, etc. by the brand.
Our largest event this year was with Microsoft. Last Summer Microsoft was preparing for one of the largest and most important initiatives in its history – the worldwide launch of its Windows 7 operating system. Key to the marketing strategy was the message that Microsoft, in designing this operating system, had taken to heart the wishes of everyday consumers like never before. And so to emphasize this message, and to activate its passionate brand advocates, Microsoft asked House Party to put its pioneering fusion of in-home, online, word-of-mouth, and social media marketing at the center of the launch. With House Party’s help, Microsoft enlisted over 40,000 consumers around the world to host parties in their homes (parties that each host planned, promoted and turbo-charged on his/her own customized House Party microsite) to debut, demonstrate and celebrate Microsoft’s new software. More than 800,000 people experienced Windows 7 first-hand at parties; millions more heard raves through social media and other word-of-mouth channels, both online and off. Microsoft saw deep engagement, mass reach, and enormous lifts in awareness, favorability, advocacy, purchase-intent and other brand metrics.
Please let me know if you have any questions. Thank you.
I’m nominated House Party (www.houseparty.com) for the MOC Awards. House Party is a consumer activation and experiential marketing company that engages thousands of qualified consumer advocates to host in-home parties featuring a brand, product or element of entertainment programming. The parties take place across the country all on the same day. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love.
More specifically, House Party specializes in finding brand advocates or consumers who love particular brands, asks them to host the in-home parties and invite their friends and family so that they can experience the brand as well. In return, House Party asks hosts to blog, download photos and videos from their parties and communicate with other hosts on the event’s microsite.
House Party also gives consumers a fun night out with family and friends. Nothing is sold at the parties so there is no pressure to buy something. House Party is simply an opportunity for consumers to try a brand or product – could be a new product or a product that has been around for years yet the brand wants to remind the consumer about it. House Party provides consumers with very exclusive access to their favorite brands as they are given product, exclusive discounts and coupons, premiums, gifts, etc. by the brand.
Our largest event this year was with Microsoft. Last Summer Microsoft was preparing for one of the largest and most important initiatives in its history – the worldwide launch of its Windows 7 operating system. Key to the marketing strategy was the message that Microsoft, in designing this operating system, had taken to heart the wishes of everyday consumers like never before. And so to emphasize this message, and to activate its passionate brand advocates, Microsoft asked House Party to put its pioneering fusion of in-home, online, word-of-mouth, and social media marketing at the center of the launch. With House Party’s help, Microsoft enlisted over 40,000 consumers around the world to host parties in their homes (parties that each host planned, promoted and turbo-charged on his/her own customized House Party microsite) to debut, demonstrate and celebrate Microsoft’s new software. More than 800,000 people experienced Windows 7 first-hand at parties; millions more heard raves through social media and other word-of-mouth channels, both online and off. Microsoft saw deep engagement, mass reach, and enormous lifts in awareness, favorability, advocacy, purchase-intent and other brand metrics.
Please let me know if you have any questions. Thank you.