Alex: It is the common reason Internet Marketing consultants spend the majority teaching their clients what social media is, rather than actually building and implmenting social media projects.

Craig: What is they do not yet have a copy of “Read this First” to give to clients as a social media primer.

Alex: Congratulations, that is correct, Chris and John will contact you shortly to send you a copy of Ron’s book. Once you have it you can just give it to clients and eliminate 95% of your pain and suffering.

Alex: It is the common reason Internet Marketing consultants spend the majority teaching their clients what social media is, rather than actually building and implmenting social media projects.

Craig: What is they do not yet have a copy of “Read this First” to give to clients as a social media primer.

Alex: Congratulations, that is correct, Chris and John will contact you shortly to send you a copy of Ron's book. Once you have it you can just give it to clients and eliminate 95% of your pain and suffering.

Thanks for the show

Thanks for the show

Years ago, our privately-owned U.S. company was acquired by a giant global organization based in Germany (actually, Switzerland – for tax purposes). They keep going backward in time, and bad decisions are making it more and more difficult for us to pay attention to the market and sell our services.

Major problem #1: they “don’t believe in marketing.” Customers should flock to us because we are who we are – and anyone who doesn’t get that doesn’t deserve to be our customer.

Major problem #2: The I.T. department (based on Hamburg) runs the company. Worse, the “I.T. Security Department” has final say. Their task is to “protect” the company – regardless of any other issues. If they had their way, they would unplug us completely.

So the latest? New security proxies have basically cut us off from everything. No Twitter, no Facebook, etc. Worse: no WordPress. No WordPress.com. No WordPress.org. No access to any sites that have a wp-content folder. Why? Because, of course, all these sites must be useless blogs by people telling us about the salacious details of their lives. Unbelievable – and extremely ignorant.

So, we’ve got to do something. Our business in the U.S. is not doing too well. The small marketing department I’m in (two, plus a programmer and two consultants) is hobbled. People are losing their jobs. And yet, our U.S. executives are not confident enough to make marketing an issue.

This is exhausting.

Peter

PS. Some of the good work we’ve done with no budget uses WordPress.

Years ago, our privately-owned U.S. company was acquired by a giant global organization based in Germany (actually, Switzerland – for tax purposes). They keep going backward in time, and bad decisions are making it more and more difficult for us to pay attention to the market and sell our services.

Major problem #1: they “don't believe in marketing.” Customers should flock to us because we are who we are – and anyone who doesn't get that doesn't deserve to be our customer.

Major problem #2: The I.T. department (based on Hamburg) runs the company. Worse, the “I.T. Security Department” has final say. Their task is to “protect” the company – regardless of any other issues. If they had their way, they would unplug us completely.

So the latest? New security proxies have basically cut us off from everything. No Twitter, no Facebook, etc. Worse: no WordPress. No WordPress.com. No WordPress.org. No access to any sites that have a wp-content folder. Why? Because, of course, all these sites must be useless blogs by people telling us about the salacious details of their lives. Unbelievable – and extremely ignorant.

So, we've got to do something. Our business in the U.S. is not doing too well. The small marketing department I'm in (two, plus a programmer and two consultants) is hobbled. People are losing their jobs. And yet, our U.S. executives are not confident enough to make marketing an issue.

This is exhausting.

Peter

PS. Some of the good work we've done with no budget uses WordPress.

For approximately a year I ran a social media sector within the Best Buy organization and I experienced many of these personality types. Much like Ron I am now out on my own and running a consulting shop that utilizes the tools and measures of old and new. I think Ron’s book and experience would be a great compliment to my new role.

Thanks for doing the show as always and I appreciate the great content!
-Keith

For approximately a year I ran a social media sector within the Best Buy organization and I experienced many of these personality types. Much like Ron I am now out on my own and running a consulting shop that utilizes the tools and measures of old and new. I think Ron's book and experience would be a great compliment to my new role.

Thanks for doing the show as always and I appreciate the great content!
-Keith

I’ve been a MOC listener for just a few months. You guys are doing a great job at rapid-fire, high-quality content.

P.S. If the book fits the bill, I’ll likely buy copies for key staff. Everyone wins!