Special Interview with Sal Ferro and John Doyle of Alure Homes

In this Marketing Over Coffee:

A special conversation with Sal Ferro and John Doyle of Alure Homes. We talk with them about marketing and their involvement with Extreme Makeover Home Edition.

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Show length 32:20

Sponsored by:

Blue Sky Factory – check out the new eMail eBook

and

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00:22 Intro and John discloses bias and covers why EMHE is the best show on TV now

02:34 Check out Butch’s Interview with Sal – excellent stuff

03:07 How they get started with the first build?

07:35 What goes into selecting a project to work on?

09:10 The secret for cracking through the $20 million barrier through marketing and social media

13:00 Has building a house in 4 days changed the way you work on regular customers?

17:10 Eliminating risk as customer service

20:55 Going the extra mile after the sale

23:48 What unexpected benefits did you realize from EMHE?

26:46 What’s coming up in 2011?

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Now with More Guns!

In this Marketing Over Coffee learn :

About Marketing Automation, BMWAG, Sharing Google Analytics Reports! All this and more…

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Show length 24:57

Brought to you by our sponsors:

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01:14 The Marketing Over Coffee LinkedIn Group is still rolling – Marketing Automation a hot topic this week.

08:28 Delicious not dead yet., it’s a good time to do a backup.

11:25 MBP – Online Ads beat out newspapers for the first time, New facebook features posted for a short while

12:49 Rev. Kenn www.blackmanwithagun.com has a bunch of properties (www.urbanshooterpodcast.com www.zombiestrike.us www.itwm.orgwww.kennblanchard.com) and is looking for some guidance.

21:03 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Nominations still open then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

21:47 Sharing custom reports from Google Analytics

23:15 Question of the Week –What custom reports do you want to share? And why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Son of Frankenphone

In this Marketing Over Coffee learn :

About Hacking Klout and LinkedIn, Pop-Ups and Holiday Parties! All this and more…

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Show length 28:21

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:57 The Marketing Over Coffee LinkedIn Group is still rolling

01:24 Dreamforce last week in San Francisco

02:58 SearchEngineLand reporting on social web impacting search results

05:58 Reports of smaller iPads with Dual Cameras for Facetime and Frankenphone update!

06:42 MegaTweetup at NERD Boston Tonight

07:34 What do you think about dailys? We prefer tagging (i.e. #the5)

11:48 Gaming Klout from Raakmedia

13:20 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

13:50 Chris playing with WPSuperPopUp

16:25 Hack to get video on LinkedIn

24:38 Why you should buy Amazon Gift Cards for your co-workers

27:26 Question of the Week –Tell us about embarrassing work gifts and holiday parties, and why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

FrankenPhone!

In this Marketing Over Coffee learn :

About Shopping Cart Abandonment, Nexus S vs. iPhone, iPad Apps! All this and more…

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Show length 28:51

Brought to you by our sponsors:

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:50 Be lazy and do you Top 10 Yearly Reviews, Gift Ideas and other lame stuff

02:20 In the Marketing Over Coffee LinkedIn Group Doug has offered to compile the daily use apps, John asks about Shopping Cart Abandonment and Google Analytics Event Tracking

05:22 Tim asks about changing addresses for a business in Google Places, John asks about Klout Score Tools, Danny asks about Facebook Poster

07:12 John’s Frankenphone is on its last legs, when will we see a CDMA iPhone? Where should he go after Palm Desktop? Nexus S and the Cloud?

12:30 Voicemail – Daniel Johnson Jr. asks about slideshare

15:44 What should you use to schedule tweets?

16:46 Mitch talks about great iPad apps, I can vouch for nightstand and lifelike clock, iThoughts HD, Kindle, and thumbs up for the Angry Birds Advent Calendar. Chris can’t live without Evernote, likes Mobile RSS, and Flipboard

21:30 What was your biggest paradigm shift?

24:01 Upcoming Events – C.C. Chapman book signing in Boston on Friday. The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

25:25 John’s Holiday Advice: Krinner’s Christmas Tree Stand and Sherlock from the BBC

27:50 Question of the Week –What are you doing about shopping cart abandonment, and why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nominations Now Open for the 25th Annual MOC Awards!

In this Marketing Over Coffee learn :

About Black Friday, link building and the Marketing Over Coffee Awards! All this and more…

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Show length 25:26

Brought to you by our sponsors:

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:43 Black Friday looking good, spending up. CyberMonday doesn’t really exist (and is still to come), what do the numbers really say?

04:46 iTunes connect shut down from Dec. 23 to 29 – if you make a price changes your app will be unavailable for purchase

05:16 Annie sends a link on how to build Google Analytics URLs, and still lots of action in the LinkedIn Group – trailing slashes and link building.

10:46 Academic research – why $246,457 is less than $246,000 – houses sell for more with precise pricing (unless the buyer is smart)

12:28 Using OpenX as an ad management system, and ClickBank for selling eBooks

15:22 Contributing editor John Blue points out a Fast Company Article on The Future of Advertising

15:44 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins!

19:26 How to autofollow while Tweep.ml is down

21:12 Analysis of how Klout scores fall on a scattergram

23:24 The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

24:08 Question of the WeekWhy haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Special Interview with C.C. Chapman

In this Marketing Over Coffee:

A special conversation with C.C. Chapman. We talk with him about his new book Content Rules.

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Show length 22:11

Sponsored by:

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:44 Content Rules hits the shelves November 30th

01:56 Written with Ann Handley of MarketingProfs

03:15 The importance of the publishing schedule

06:05 Stoking the campfire

07:34 “Feed the Beast” the challenge of keeping it going

09:02 Treating your FAQ as a content farm, not a burden

11:08 What to write about when you have nothing to write about.

12:50 Using a human voice

14:58 Bulk discounts through 1-800-CEO-READS

15:47 Marketing the book

17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Facebook Messages

In this Marketing Over Coffee learn :

About Facebook Messages, Google Local, Eyetracking and Heatmaps! All this and more…

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Show length 26:59

Brought to you by our sponsors:

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:48 We’re back after the Blue Sky Factory User Group and John’s Technology Upgrade. How do you select which tactics to use?

05:09 Prof. Wong’s Clear Line of Site Marketing Metrics

07:30 Facebook Messages – is it open season? Raising the bar with whitelist messaging. Testing the RockMelt browser.

13:54 Cornelius from the Project Management Podcast asks about Google Local

16:38 New York Times adds eBestseller List

18:02 Eyetracking and heatmaps – free option AttentionWizard

20:17 Marketing to the Latino Community? “Latino Link” by Joe Kutchera. Verdino and Chapman in the pipeline.

23:06 Marketing Over Coffee LinkedIn Group is brewing with activity, using slideshare for promotion and lead generation

25:27 Upcoming Events – The 25th Annual MOC Awards!

26:03 Question of the Week – Where are you in your marketing cycle? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Live from the LinkedIn Group

In this Marketing Over Coffee learn :

About WordPress Verticals, Political Ads, and SEO tools! All this and more…

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Show length 25:16

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:47 From MarketingVox: Can iPad Publications survive? WordPress.com creates food blog vertical.

03:35 Thank goodness the political ad season is over, Chris cites a crisis of leadership, John covers a direct mail disaster .

06:44 Zombies for AMC’s Walking Dead generating some buzz

07:04 Adsense images raise earnings 280%?

09:00 Kevin asks about content aggregation

10:58 Marketing Over Coffee LinkedIn Group is brewing with activity, great discussion on Marketing Automation, Zack asks about Landing Page resources

11:04 Yes, our site sucks, sorry Joselin, the Newsletter page is not up yet.

13:47 John asks about Red Apple and are there any NAPP members out there? He’s buying CS5 and is looking into discounts.

14:45 Travis asks about .com versus everything else

17:10 Ed Healy asks about promoting a gaming convention

20:40 Question of the Week – What SEO measurement tools do you use? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

23:53 Upcoming Events – Blue Sky Factory User Group Conference next week.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Night of the Living Twitter Coach

In this Marketing Over Coffee learn :

About Weighted Sort, Macbook Air, Return of Twitter Coach! All this and more…

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Show length 25:18

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:56 MoC Award Winner Tim Street gets an email from Google AdSense

02:10 The 25th Annual Marketing Over Coffee Awards are about to begin!

03:52 We miss the big news by a few hours – the new Macbook Air arrives, new iLife and iPhoto

05:26 WalMart launches CrowdSaver on Facebook

06:46 MySpace version 3 launches and the traffic data is out there

08:40 Google Boost for Google Local

09:43 Marketing Over Coffee LinkedIn Group is brewing with activity (777 members can’t be wrong): Unsubcentral comes up as a bonded email house.

11:26 Yes, our site sucks, I hope to have the greatest hits page up soon. Feedburner has some new real-time stats.

13:03 Weighted sort for Google Analytics

15:07 The Twitter Coach Meme refuses to die, Chris talks about #the5

22:02 Event Wrap Up – Podcamp NH, Blogtoberfest, Suffolk U.

22:50 Upcoming Events – The holiday slowdown here. Blue Sky Factory User Group Conference in November.

24:10 Question of the Week – What are your twitter coaching tips? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Back in the Doughnut Shop

In this Marketing Over Coffee learn :

About SuperCookies,Backsolving Facebook and QR Codes! All this and more…

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Show length 26:09

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:45 What’s the difference between a white paper and an eBook?

02:37 HTML 5 and SuperCookies Chris wonders why you thought you had privacy in the first place, John likes the relevancy.

03:47 Finally, commercials can be no louder than the shows around them according to bill passed by the Senate.

04:28 Paul Colligan answers the call on Podcast for Pay – Encode the file, or do individual feeds.

06:09 Rep. Ed Markey from Privacy Caucus asks Facebook for info

06:25 Mobile Barcode Wars – Will QR codes take off?

07:26 Marketing Over Coffee LinkedIn Group is brewing with activity: Analytics on the Facebook like button

08:40 Chief Marketing Technologist – Our quality listeners are already tired of hearing this

09:49 Tim Street asking about publishing to the iPad

11:29 Jeff asks about the importance of archiving old email newsletters, Email newsletter #7 drops

16:40 Matt J McD RT from Scott Monty – How facebook decides if you are popular

19:39 Event Wrap Up – BWE – Using the grappling hook on hashtags

21:07 Upcoming Events – Blogtoberfest is here! Chris at Podcamp New Hampshire, John at Suffolk U.on Saturday

23:44 Question of the Week – Are you looking for a Twitter Coach? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.