Special Interview with Seth Godin

In this Marketing Over Coffee:

Now with more Seth Godin! We talk about his new book: Linchpin

Direct Link to File

Show length 23:30

Brought to you by our sponsor Blue Sky Factory

00:52 What’s Linchpin about?

02:30 How do entreprenuerial linchpins fit in to large organizations?

05:40 Who are the artists?

06:55 Can you get beyond Dunbar’s Number? Gary V. is using twitter to add two zeros.

08:10 What is The Resistance? What is Emotional Labor?

11:22 Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship.

14:16 Is there any future for mass media advertising?

15:30 What’s are the trends in privacy?

17:15 Zen Habits – Read Leo’s Blog

18:40 Making dreams come true and having Super Powers

21:12 Where the books come from

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

This interview is part of a series of interviews that you can access on Squidoo.


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FourSquare and Seven Seconds Ago

In this Marketing Over Coffee learn :

About Google Intelligence, Foursquare, and Great Marketing Books! All this and more…

Direct Link to File

Show length 23:56

Brought to you by our sponsor Blue Sky Factory

00:30 Google Watch – Blogs in Google Local, Virtual Billboards, Event Tracking, optimizing lead forms, Intelligence Beta

08:04 Paul asks what we think about Foursquare – Awards as Variable Ratio Positive Reinforcement, Privacy Questions

13:50 Chris asks if you had 10 sites that would give you links would you opt for long tail or big hit?

14:54 Newsletter 4 dropped – go buy some books, will you?

16:30 Next week’s show will be out early on Monday – we have a big surprise for you. Marketing Over Coffee Award Nominees – Vince is surprised we’re asking people to chip in. Go Amver!

19:08 Upocoming Event Watch: WordCamp Boston, Profs Boston in May, ETC Conference in Feb. and College Goal Sunday on Jan 31, eSDc, Free Agent Update

21:03 Check out the virtual phone system designed for entrepreneurs

22:25 Question of the Week: How much of Google Analytics are you actually using? What percentage?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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2010 Marketing Over Coffee Awards Nominees!

In this Marketing Over Coffee learn :

About Google Adwords PPC Lead Forms, How the Brain Sees Webpages, and Twitter Tools! All this and more…

Direct Link to File

Show length 24:12

Brought to you by our sponsor Blue Sky Factory

00:30 Should you use frames? Check out iFrames

03:30 Google Adwords PPC lead forms in ads is hot. So is Google Public DNS

06:22 #the5

08:15 How our brains interact with online ads

09:52 Dave asks about tracking opens on PDFs

12:58 Jeff sends over news of TwitSweeper, Jeff from Perkett PR asks about Twitter Tools, oneforty.com, Friend or Follow, TweetDeck, Mutuality, TwitterBatcher

17:47 Chris Christensen sends in his review of the Google Phone, correction from last week – Marketing Science not Marketing Experiments

18:50 Marketing Over Coffee Award Nominees, and the one rejected application – John Blue Nominates AOL

Framingham Co-operative Bank

Your Booth is Dead and So is Your Sponsorship

Blogs and Podcasts:

Power to the Small Business by Jay Ehret

The BeanCast by Bob Knorpp

Gray Matter Minute

http://www.TheWeddingMarketingBlog.com

http://buzzmarketingfortech.blogspot.com/

Musician Matthew Ebel

A charity building schools in Cambodia

Manic Mommies Escape! brought over 160 women to Napa Valley.

Jobs-by-Twitter

If you love sports and are interested in the athletes themselves, MVTweet

FrenchMaidTV

Visible Logic – for Best Marketing Web Site for a Graphic Design Studio.

The YES Prep Public Schools

Argentinian Wine http://www.1150wine.com.

Automate Mutual Assistance Vessel Rescue System (Amver)

A platform that helps companies scale caring!

http://www.TheSolutionMovie.com/

House Party

Winners announced next week!

20:20 Chris announces his Free Agency

21:06 Upocoming Event Watch: ETC Conference in Feb. and College Goal Sunday on Jan 31, eSDc

23:07 Question of the Week: What Twitter Tools have you found useful?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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Facebook, SEO, Google Analytics – New Year?

In this Marketing Over Coffee learn :

About Facebook for Lead Generation, SEO, Google Analytics! All this and more…

Direct Link to File

Show length 23:28

Brought to you by our sponsor Blue Sky Factory

01:36 Facebook and Lead Gen – 350 Million user accounts, Static FBML, MOC Facebook fan page

05:07 Cheril had a question about MOC 12 days, Day 3 – Google Analytics. Here’s a link to the resource. Now would be a good time to sign up to MOC via email!

00:35 Cal from down under asks about
Web Analytics: An Hour a Day and Web Analytics 2.0: The Art of Online
Accountability and Science of Customer Centricity

06:41 iSlate coming soon, it’s not a Newton. Google Phone

09:07 Dr. Adam and Michael ask about SEO vendors and books

12:45 Fabio from Colombia, South America checks in and is looking at BSF. Notice that we had some slugs we didn’t fix in the newsletter… Amir caught it too. If you are going to try the “Personalize the first paragraph” bulk mail trick – be sure to make sure the hard returns match.

14:10 Kaycee Collins asks about starting a podcast and book reccomendations – how about Marketing Science?

17:15 Copywriting on Menus

19:18 Drew asked about organizations where he can do some pro bono work

20:06 Upocoming Event Watch: Chris at ETC Conference in Feb. and College Goal Sunday on Jan 31

22:15 Question of the Week: What’s hot on your radar and what’s your plan for 2010?

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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