Live from Snowmaggedon!

In this Marketing Over Coffee learn :

About More Google Buzz, Pay Per Click and Spinners! All this and more…

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Show length 20:38

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01:05 Google Buzz week 2, some privacy changes

02:32 Lisa asks about measuring podcasts

04:21 Everett asks about Pay Per Click keyword choices for a mergers and acquisition consultant that targets the staffing industry.

07:00 Ed asks about using spinners to create backlinks.

09:58 Michael asks about what can you do within the law with an email list you’ve obtained. We are not lawyers but you could look to the FTC. Some additional advice on testing the list and other options – Facebook local ad, Adwords ads, co-promotion with other local businesses, and Groupon

17:24 Preparing yourself for Facebook’s Project Titan.

18:50 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom

19:05 Question of the Week: Tell us your disaster stories of bad email lists

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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8 thoughts on “Live from Snowmaggedon!”

  1. My disaster email list experience was a few years back before there was tons of scrutiny on where lists came from and how they were used. In fact, at this time, we were using a dedicated PC, Gammadyne and our local ISP.

    We purchased an email list that had around 1 million names, email addresses, city/st/zip, etc. of Realtors around the country. I was working for a small real estate sales and marketing company at the time and we were wanting to reach out to other agents in the region where we had a project and other “feeder” markets.

    The only limitation we had was that we could send no more than 2,000 emails per hour. Our first “trial” send was around 50,000 and we had planned to deploy over 2 days, keeping the throttle to around 1000 per hour.

    I set the thing up to begin running the schedule one evening before I left work to run overnight. We had a “dummy” reply-to email address set up that was being checked using Outlook on the dedicated PC we were using for the deployment. The email solicitation had a clearly marked unsubscribe button at the bottom and we disclosed our full mailing address, etc.

    Well, the next morning when I came into work, I noticed Gammadyne wasn't mailing anymore. I opened up my Outlook on my computer and realized that I couldn't send email either through my local ISP. We had been blocked and were not being permitted to send out any emails using our ISP's out-going mail server.

    The stink was that at that time, our local ISP didn't allow us to use an out-going mail server other than them at the time, so I single handedly got our whole network blocked so no one in the office (senior management and all!) could send email. Business came to a literal halt!

    Lol, no I didn't lose my job. We were working with the technology of the time and none of us knew any better. And, fortunately I was on the senior marketing team so I had some credibility when I was explaining what had happened.

    All turned out well, though, as within 48 hours we were unblocked, and I learned a very valuable lesson. We incidentally changed our email communication practices and figured out how to “really” send emails in bulk. And of course, we dumped the list.

  2. My disaster email list experience was a few years back before there was tons of scrutiny on where lists came from and how they were used. In fact, at this time, we were using a dedicated PC, Gammadyne and our local ISP.

    We purchased an email list that had around 1 million names, email addresses, city/st/zip, etc. of Realtors around the country. I was working for a small real estate sales and marketing company at the time and we were wanting to reach out to other agents in the region where we had a project and other “feeder” markets.

    The only limitation we had was that we could send no more than 2,000 emails per hour. Our first “trial” send was around 50,000 and we had planned to deploy over 2 days, keeping the throttle to around 1000 per hour.

    I set the thing up to begin running the schedule one evening before I left work to run overnight. We had a “dummy” reply-to email address set up that was being checked using Outlook on the dedicated PC we were using for the deployment. The email solicitation had a clearly marked unsubscribe button at the bottom and we disclosed our full mailing address, etc.

    Well, the next morning when I came into work, I noticed Gammadyne wasn’t mailing anymore. I opened up my Outlook on my computer and realized that I couldn’t send email either through my local ISP. We had been blocked and were not being permitted to send out any emails using our ISP’s out-going mail server.

    The stink was that at that time, our local ISP didn’t allow us to use an out-going mail server other than them at the time, so I single handedly got our whole network blocked so no one in the office (senior management and all!) could send email. Business came to a literal halt!

    Lol, no I didn’t lose my job. We were working with the technology of the time and none of us knew any better. And, fortunately I was on the senior marketing team so I had some credibility when I was explaining what had happened.

    All turned out well, though, as within 48 hours we were unblocked, and I learned a very valuable lesson. We incidentally changed our email communication practices and figured out how to “really” send emails in bulk. And of course, we dumped the list.

  3. Thanks Chris and John for answering my question in detail about figuring out what keywords to use for M & A in the staffing industry. You're right about the yachts – just need to get 2 or 3 deals, which got me thinking about just starting a staffing company and eventually trading it in for a yacht!

  4. Thanks Chris and John for answering my question in detail about figuring out what keywords to use for M & A in the staffing industry. You’re right about the yachts – just need to get 2 or 3 deals, which got me thinking about just starting a staffing company and eventually trading it in for a yacht!

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