iPads and Forklifts

In this Marketing Over Coffee learn :

About the iPad, Forklifts, and how Geography affects SERPs! All this and more…

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Show length 21:24

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00:39 Chris’ iPad has some cool apps – Dropbox, tweetdeck, Bloomberg, Google Analytics, Dragon Dictation, Evernote, Financial Times

06:08 Using twitter for Sales and forklift accidents

10:09 Duplicate content across languages and subdomains

13:26 Getting more Facebook Fans via the API

15:13 GoogleTV – Web browser included…

18:52 Question of the Week – Tell us about your favorite productivity apps.

19:33 Home Base Update – Race is done, thanks to all the sponsors $2.5 million raised, pictures here.

19:57 Upcoming Events – Seth Godin in Boston, June 17th. Online Marketing Summit Events coming soon.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Better than TED

In this Marketing Over Coffee learn :

About Selling Snake Oil to Laggards, Google Webmaster Tools, and the Trade Show Floor! All this and more…

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Show length 26:31

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice

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menu greeting
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00:47 Marketing to the Laggards, Affiliate Marketing

08:04 Trent asks: Is there a good white label (free) social network. Check out Groupsite.com or Ning

09:21 Cornelius asks: Is there a tool out there that allows me to do a “Reverse Keyword Lookup”? I would expect this tool to allow me to inputwww.marketingovercoffee.com and then I would receive a list of keywords that tell me how you guys rank with each of these keywords in Google, Yahoo and Bing? Sure – try spyfu.com, SEMOZ, and Google Webmaster Tools

15:30 Getting quick hits through video, and upcoming interview with Jeffrey Bussgang author of Mastering the VC Game. Check out the interview with Simon Sinek – (more content and better sound quality than TED!)

18:30 Paul of Webs9 on Tradeshow giveaways – has had tremendous success with Foozball tables or Pinball machines, and talks about a holistic approach to CPA. Chris talks about using music on the trade show floor.

23:30 Question of the Week – Are you using Google’s Webmaster Tools? How’s it working for you?

24:30 Home Base Update – Thanks to all the sponsors, the race is on this weekend!

25:15 Upcoming Events – Seth Godin in Boston, June 17th. Online Marketing Summit Events coming soon.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Special Interview with Joseph Jaffe

In this Marketing Over Coffee:

A special conversation with Joseph Jaffe. We talk about his book “Flip the Funnel

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Show length 37:42

Blue Sky Factory – check out the new eMail eBook

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00:57 What does it mean to Flip the Funnel (Amazon and Flipthefunnelnow.com) and his other books: Life After the 30-Second Spot and Join the Conversation

03:24 The importance of continuity

06:10 Can large organizations make the shift from aquisition focus to customer experience?

10:40 How niche drives you far beyond pareto

14:20 Best Buy’s Blue Shirt Nation (BSN) – Case study for focusing on the internal customer

17:50 Where do the frameworks come from?

21:21 UNM2PNM – FliptheFunnelNow.com and the secret behind the promotion of this book

33:20 The goal of social media is retention, not acquisition. It’s not about the Ad Model.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Live from the Show Floor

In this Marketing Over Coffee learn :

About MarketingProfs B2B, Integration, and the Best Show Collateral! All this and more…

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Show length 23:10

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice

and

Toll Free Freedom
Virtual PBX
– Great for small businesses and marketing campaigns.
Get your own toll free number, a main
menu greeting
, multiple extensions, plus email
and text message notification of voicemail
all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:27 Event Watch: Live from MarketingProfs B2B Forum Chris says the audience has a higher aggregate skill level.

01:15 Marketo has great collateral at the show

05:32 Hot topics: Integration, Metrics, and Accountability. Everyone is on Salesforce.com

10:05 SEO? Not dead yet. We may get kicked out of Google this week.

12:06 iPhone Appmakr, what’s going on with mobile?

13:40 Trent asks for good “in the trenches” getting started guides. MOC ebooks, Dummies Books, Avanish, Mitch Joel

15:45 Last Week’s Question of the Week – Graeme on the chips in on the FB Like button, upcoming interview with Joseph Jaffe – is Social Media only for Customer Service?

17:20 The Marketing Over Coffee Awards have arrived. Kudos to City of Boston for getting the word out on the water situation.

19:05 Home Base Update – Shirts coming from Custom Planet, get yours now. Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Donate $250 or more and get a free mug, donate $2,000, be a Q3 sponsor.

20:00 The Last M Show – coming soon!

20:20 Question of the Week – What kind of multivariate testing are you doing? Step up and claim you are an expert.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.