Google and Twitter while Kindling

In this Marketing Over Coffee learn :

About Google SEO, Kindle for the Web, Podcamp ! All this and more…

Direct Link to File

Show length 22:35

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Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

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01:30 Sponsorship Up for Bid for Q4

02:14 Marketing Vox talks about Twitter at Events, Chris talks about tweep.ml for power adds

  1. Ratio of users who tweet to participants ranges from
    10-800%
  2. 60% During 40% before and after with 2nd spike a few days
    after event
  3. Power curve – 35% of users post 80% of content

05:07 Google Experiments and Google SEO Starter Guide

05:57 Marketing Automation – Marketo, Eloqua, Manticore

07:12 John Blue asks about: “How to opt out of behavioral advertising

09:31 Amazon debuts Kindle for the web, it’s all about the first chapter…

11:20 Marketing Over Coffee LinkedIn Group is brewing with activity, check it out.

12:12 Worst pitch of the week – Giving it a break this week, lots of it in next week’s show “Live from Podcamp”

12:12 Event Wrap Up – Podcamp Boston! Tamsen on the Scientific Method for Marketing and Mosiac Branding – What people are saying about you.

16:15 TechCrunch reports Twitter has gone real time with its API, now you can jump quick.

17:40 Chris on Podcamp Boston after five years

20:55 Upcoming Events – Inbound Marketing Summit – Promo CP100, BlogWorld and New Media Expo Discounted Rates

21:30 Question of the Week – What are you looking for in Marketing Automation? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Rebirth of the Podcasting

In this Marketing Over Coffee learn :

Why Google Instant Just Won’t Quit, Twitter Virus, and the latest Marketing Books! All this and more…

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Show length 22:58

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:54 Google Doc Editing on the iPad, Sports Illustrated only in Landscape mode until it can be “priced reasonably”, Chris likes the Good Reader

03:13 Google Instant not killing the long tail, Chris posits that instant is all about mobile.

05:11 Marco asks about how to handle domain.com/forums/index.php versus domain.com/forums/

06:49 Book pile: Brian Halligan and David Meerman Scott’s Marketing Secrets of the Grateful Dead, Cashvertizing, Dan Kennedy making money online, Greg Verdino’s MicroMarketing

09:56 Marketing Over Coffee LinkedIn Group is brewing with activity – The Lone Star Campaign is good stuff

11:40 Worst pitch of the week – tied between “sponsor a blogger” and “overbearing book PR person”

15:04 Distility has a good free eBook on branding , Twitter Virus

15:15 Upcoming Events – Podcamp Boston this Weekend! Is this the rebirth of podcasting? Inbound Marketing Summit – Promo CP100, BlogWorld and New Media Expo Discounted Rates

18:03 The Chaos Scenario – Old media is almost dead and New media is not alive. But no Bubble 2?

20:50 Question of the Week – Are you looking at podcasting as a tactic? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Now with More Google Instant!

In this Marketing Over Coffee learn :

About Google Instant Again, A/B Testing, Blacklists! All this and more…

Direct Link to File

Show length 25:09

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Recent Mailing to the MOC List 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:24 Google Instant is still here one week later. Pay per click has a 3 second rule. Ron Ploof lists his A to Z.

07:40 Eric Schmidt on the Mobile Web

09:03 A/B Testing for Email. What to test? Check out the Magazine Rack.Getting blacklisted.

23:15 John Blue sends over Huff DufferGigadial with an austere UI

23:30 Marketing Over Coffee LinkedIn Group is brewing with activity

23:40 Upcoming Events – Inbound Marketing Summit, Podcamp Boston, BlogWorld and New Media Expo Discounted Rates

24:08 Question of the Week – What are you testing in Email? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Google Instant

In this Marketing Over Coffee learn :
About Google Instant, and some other stuff! All this and more…

Direct Link to File

Show length 19:02

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:00 Google Instant is here, will it affect your PPC Quality scores?

04:37 LDA – Latent Directorate Algorithm – More on SEOmoz, the death of cross posting content?

08:30 Greg D. Asks: what is the best way to engage a customer over long purchase to result cycles? There is a 3-6 month gap between our cmpny sell, sell receive and success/failure result. How to you stay engaged with them without coming off as markety?

10:40 Inbound links – John T. sends in the infographic backlash infographic and we are sent The social media 40 over 40 list

11:24 Chicago Mike asks about Disqus vs. hosting your own comments.He also sends in http://wthashtag.com and his own http://wthashtag.com/E73mode

12:10 Kip says our website sucks. Jennifer S. asks about starter email if you can’t afford BSF.

14:01 Marketing Over Coffee LinkedIn Group is hot! Everything from Ethics to XML, check out the Job board too

15:06 Upcoming Events – Inbound Marketing Summit Pass Winners! Meghan Enlow, Deb Barnett, Rob Wolf, Justin Whittaker, David Gregory Wells. BlogWorld and New Media Expo Discounted Rates

17:25 Question of the Week – What’s your take on Google Instant? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Masters of the Game

In this Marketing Over Coffee learn :

About tracking Twitter traffic, Google Sitemaps, and Gmail Priority Inbox! All this and more…

Direct Link to File

Show length 22:09

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – New eBook Ultimate Guide to Email

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main
menu greeting
, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:50 Questions from the Marketing Over Coffee LinkedIn Group! Everything from Ethics to XML, check out the Job board too.

01:54 How to track inbound links from Twitter

03:33 Should you use a Gmail account when setting up a client with a social media account?

08:25 Everett looking for feedback on XML for a Google Sitemap

09:56 Rewind – What are Google Sitemaps anyway?

11:20 Gmail Priority Inbox debut, and Multiple Inboxes in Gmail Labs

15:36 Apple event prognostication -we are right on iPods and Apple TV

18:25 Game Mechanics Playdeck

20:48 Upcoming Events – SxSW still panel pimping, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates

20:57 Question of the Week – Any Game Mechanics that work for you (see TED talk)? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition BeantownVersion)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.