Special Interview with C.C. Chapman

In this Marketing Over Coffee:

A special conversation with C.C. Chapman. We talk with him about his new book Content Rules.

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Show length 22:11

Sponsored by:

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:44 Content Rules hits the shelves November 30th

01:56 Written with Ann Handley of MarketingProfs

03:15 The importance of the publishing schedule

06:05 Stoking the campfire

07:34 “Feed the Beast” the challenge of keeping it going

09:02 Treating your FAQ as a content farm, not a burden

11:08 What to write about when you have nothing to write about.

12:50 Using a human voice

14:58 Bulk discounts through 1-800-CEO-READS

15:47 Marketing the book

17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Facebook Messages

In this Marketing Over Coffee learn :

About Facebook Messages, Google Local, Eyetracking and Heatmaps! All this and more…

Direct Link to File

Show length 26:59

Brought to you by our sponsors:

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:48 We’re back after the Blue Sky Factory User Group and John’s Technology Upgrade. How do you select which tactics to use?

05:09 Prof. Wong’s Clear Line of Site Marketing Metrics

07:30 Facebook Messages – is it open season? Raising the bar with whitelist messaging. Testing the RockMelt browser.

13:54 Cornelius from the Project Management Podcast asks about Google Local

16:38 New York Times adds eBestseller List

18:02 Eyetracking and heatmaps – free option AttentionWizard

20:17 Marketing to the Latino Community? “Latino Link” by Joe Kutchera. Verdino and Chapman in the pipeline.

23:06 Marketing Over Coffee LinkedIn Group is brewing with activity, using slideshare for promotion and lead generation

25:27 Upcoming Events – The 25th Annual MOC Awards!

26:03 Question of the Week – Where are you in your marketing cycle? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Live from the LinkedIn Group

In this Marketing Over Coffee learn :

About WordPress Verticals, Political Ads, and SEO tools! All this and more…

Direct Link to File

Show length 25:16

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:47 From MarketingVox: Can iPad Publications survive? WordPress.com creates food blog vertical.

03:35 Thank goodness the political ad season is over, Chris cites a crisis of leadership, John covers a direct mail disaster .

06:44 Zombies for AMC’s Walking Dead generating some buzz

07:04 Adsense images raise earnings 280%?

09:00 Kevin asks about content aggregation

10:58 Marketing Over Coffee LinkedIn Group is brewing with activity, great discussion on Marketing Automation, Zack asks about Landing Page resources

11:04 Yes, our site sucks, sorry Joselin, the Newsletter page is not up yet.

13:47 John asks about Red Apple and are there any NAPP members out there? He’s buying CS5 and is looking into discounts.

14:45 Travis asks about .com versus everything else

17:10 Ed Healy asks about promoting a gaming convention

20:40 Question of the Week – What SEO measurement tools do you use? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

23:53 Upcoming Events – Blue Sky Factory User Group Conference next week.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.