Special Interview with Sal Ferro and John Doyle of Alure Homes

In this Marketing Over Coffee:

A special conversation with Sal Ferro and John Doyle of Alure Homes. We talk with them about marketing and their involvement with Extreme Makeover Home Edition.

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Show length 32:20

Sponsored by:

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:22 Intro and John discloses bias and covers why EMHE is the best show on TV now

02:34 Check out Butch’s Interview with Sal – excellent stuff

03:07 How they get started with the first build?

07:35 What goes into selecting a project to work on?

09:10 The secret for cracking through the $20 million barrier through marketing and social media

13:00 Has building a house in 4 days changed the way you work on regular customers?

17:10 Eliminating risk as customer service

20:55 Going the extra mile after the sale

23:48 What unexpected benefits did you realize from EMHE?

26:46 What’s coming up in 2011?

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Now with More Guns!

In this Marketing Over Coffee learn :

About Marketing Automation, BMWAG, Sharing Google Analytics Reports! All this and more…

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Show length 24:57

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:14 The Marketing Over Coffee LinkedIn Group is still rolling – Marketing Automation a hot topic this week.

08:28 Delicious not dead yet., it’s a good time to do a backup.

11:25 MBP – Online Ads beat out newspapers for the first time, New facebook features posted for a short while

12:49 Rev. Kenn www.blackmanwithagun.com has a bunch of properties (www.urbanshooterpodcast.com www.zombiestrike.us www.itwm.orgwww.kennblanchard.com) and is looking for some guidance.

21:03 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Nominations still open then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

21:47 Sharing custom reports from Google Analytics

23:15 Question of the Week –What custom reports do you want to share? And why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Son of Frankenphone

In this Marketing Over Coffee learn :

About Hacking Klout and LinkedIn, Pop-Ups and Holiday Parties! All this and more…

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Show length 28:21

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:57 The Marketing Over Coffee LinkedIn Group is still rolling

01:24 Dreamforce last week in San Francisco

02:58 SearchEngineLand reporting on social web impacting search results

05:58 Reports of smaller iPads with Dual Cameras for Facetime and Frankenphone update!

06:42 MegaTweetup at NERD Boston Tonight

07:34 What do you think about dailys? We prefer tagging (i.e. #the5)

11:48 Gaming Klout from Raakmedia

13:20 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

13:50 Chris playing with WPSuperPopUp

16:25 Hack to get video on LinkedIn

24:38 Why you should buy Amazon Gift Cards for your co-workers

27:26 Question of the Week –Tell us about embarrassing work gifts and holiday parties, and why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

FrankenPhone!

In this Marketing Over Coffee learn :

About Shopping Cart Abandonment, Nexus S vs. iPhone, iPad Apps! All this and more…

Direct Link to File

Show length 28:51

Brought to you by our sponsors:

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:50 Be lazy and do you Top 10 Yearly Reviews, Gift Ideas and other lame stuff

02:20 In the Marketing Over Coffee LinkedIn Group Doug has offered to compile the daily use apps, John asks about Shopping Cart Abandonment and Google Analytics Event Tracking

05:22 Tim asks about changing addresses for a business in Google Places, John asks about Klout Score Tools, Danny asks about Facebook Poster

07:12 John’s Frankenphone is on its last legs, when will we see a CDMA iPhone? Where should he go after Palm Desktop? Nexus S and the Cloud?

12:30 Voicemail – Daniel Johnson Jr. asks about slideshare

15:44 What should you use to schedule tweets?

16:46 Mitch talks about great iPad apps, I can vouch for nightstand and lifelike clock, iThoughts HD, Kindle, and thumbs up for the Angry Birds Advent Calendar. Chris can’t live without Evernote, likes Mobile RSS, and Flipboard

21:30 What was your biggest paradigm shift?

24:01 Upcoming Events – C.C. Chapman book signing in Boston on Friday. The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

25:25 John’s Holiday Advice: Krinner’s Christmas Tree Stand and Sherlock from the BBC

27:50 Question of the Week –What are you doing about shopping cart abandonment, and why haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nominations Now Open for the 25th Annual MOC Awards!

In this Marketing Over Coffee learn :

About Black Friday, link building and the Marketing Over Coffee Awards! All this and more…

Direct Link to File

Show length 25:26

Brought to you by our sponsors:

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

and

Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List

00:43 Black Friday looking good, spending up. CyberMonday doesn’t really exist (and is still to come), what do the numbers really say?

04:46 iTunes connect shut down from Dec. 23 to 29 – if you make a price changes your app will be unavailable for purchase

05:16 Annie sends a link on how to build Google Analytics URLs, and still lots of action in the LinkedIn Group – trailing slashes and link building.

10:46 Academic research – why $246,457 is less than $246,000 – houses sell for more with precise pricing (unless the buyer is smart)

12:28 Using OpenX as an ad management system, and ClickBank for selling eBooks

15:22 Contributing editor John Blue points out a Fast Company Article on The Future of Advertising

15:44 Upcoming Events – The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open ’til Dec. 15th then voting begins!

19:26 How to autofollow while Tweep.ml is down

21:12 Analysis of how Klout scores fall on a scattergram

23:24 The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!

24:08 Question of the WeekWhy haven’t you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.