Special Interview with Markco

In this Marketing Over Coffee:

A special conversation with Markco. We talk with him about his internet marketing and eBook for World of Warcraft

Direct Link to File

Show length 28:36

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:16 Interview with Markco (aka Chris) on internet marketing of WoW Gamer Resources

01:55 Financial success through gaming

03:40 Where’s the value?

05:15 What pushes customers beyond the free materials over the pay wall?

06:30 How to market to your community

09:10 The Game World Economy, and getting off the treadmill

12:31 When to outsource

13:54 Manipulating the WoW economy with common sense economics

16:20 Moving WoW theory into the real world

18:40 Dealing with the commoditization of attention

21:06 Managing the online community

22:46 Where to start?

25:10 What’s next on the roadmap?

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Winners of the 25th Annual Marketing Over Coffee Awards

In this Marketing Over Coffee learn:

About The 2011 Marketing Over Coffee Awards Honorees, Tweets for SEO impact, and Great Linkbait Campaigns! All this and more…

Direct Link to File

Show length 25:24

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:45 Why haven’t you called the comment line?

01:03 Sean Z. offers a case study on the challenges of selling into foodservice

02:02 Individual Tweets generating SEO Impact

04:03 Marketing VOX – Too many posts can lead to Facebook “Unlikes” but in a related story “Unlikes” are not an idicator of willingness to purchase

06:15 From the LinkedIn Group – How to run a focus group – Gibson Marketing, Brand Savant, Evernote

12:52 WSJ reporting Smaller, Cheaper iPhones and an update and switch to free for Mobile Me.

13:45 www.kennblanchard.com doing some site cleanup with website grader

14:04 Past show on promoting events, Matt Cutts in the New York Times on Content Farms, Great link bait campaign idea from Daily Blogger

17:25 The 25th Annual MOC Awards winners are:

Best Book – Simon Sinek’s “Start With Why

Best Campaign – Alure Home Improvements

Best Marketer – Ryan Holota

Best Product – Toll Free Freedom Virtual Phone System

Best Publication – Ann Handley, MarketingProfs

Best Campaign to Win a Marketing Over Coffee Award – Quintal and Donnelly’s “The Book on Social Media Marketing”

Entrepreneur of the Year – C.C. Chapman

Smartest Man in the World – Saul Colt

Thanks to GoPromos.com for stepping up to sponsor the awards.

21:05 Green Lantern Action Figures, Marketing Over Coffee Action Figures

23:16 Upcoming Events – Chris in Providence for the ETC Show, then SocialFresh Tampa

24:26 Question of the Week – What’s your experience with focus groups? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Darth Passat

In this Marketing Over Coffee learn :

About The Superbowl, Near Field Communications, WordPress plugins you can’t live without! All this and more…

Direct Link to File

Show length 26:16

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:02 Near Field Communications will be here soon

02:02 Superbowl Ads: Darth Passat (and Outtakes), Profs Measures the Buzz

02:54 Chicago Mike asks about Groupon and holds the first MoC listening event!

03:39 Kenneth Cole sets its brand aflame, Scott Monty makes the call

05:38 Doritos, Android Thumbs? Jaffe Round Up

06:37 Daniel asks about WordPress plugins you can’t live without

09:57 Matt asks how you measure social media success – setting up Goals in Google Analytics

11:53 Another Matt finds KFC QR Codes in the wild

12:37 Martin asks how to get a publisher to pay attention to you – check out past interview with David Meerman Scott

15:27 Katie asks about good social media conferences in the US – our conference in a box is the best

17:40 Michael asks about Marketing to Restaurant Owners and Operators

24:10 Wizard Magazine Folds

24:20 Upcoming Events – The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards. Chris at SocialFresh Tampa

25:19 Question of the Week – Is it worth it to burn down your brand? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Special Interview with Greg Verdino

In this Marketing Over Coffee:

A special conversation with Greg Verdino. We talk with him about his book MicroMarketing.

Direct Link to File

Show length 32:56

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:38 Powered Acquired Last Month

02:30 The 7 Shifts from Mass Marketing to MicroMarketing, and how a goatee and funky glasses let you see the future

10:02 Can large agencies move fast enough to take advantage of the sea change? Real time campaigns such as Old Spice

16:51 How does MicroMarketing align with other big concepts outside advertising?

20:11 Dealing with the “poverty of attention”, buying awareness is not enough. Be remarkable.

28:50 Remarkable stuff: Samsung SSD Video and Natasha Westcoat.

Upcoming Events – The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.