Please Keep Off the Astroturf

In this Marketing Over Coffee:

Learn about New Top Level Domains (TLD), Google Plus coming, and Organic SEO Retargeting

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Show length 23:47

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00:45 Getting ready for Q3 sponsors

02:16 Voicemail – Jay calls in on New TLD’s 185k filing fee, 25k per year

05:13 Shilling for Facebook

07:48 Google +, New Social GMail Functions, similar to Rapportive

09:36 Social media having huge impact on organic search results, Organic SEO Retargeting

11:56 Book launch update

13:28 Trade Show presentation at ProfsB2B

19:22 iPhone coming to Sprint?

19:48 From the LinkedIn Group – When you do an email blast for a new client, what do you consider a respectable opt-out rate? Will you be ban hammered?

22:09 Upcoming Events – Chris at Wharton Business School and WordCamp Boston

22:53 Question of the Week: Will social’s impact on organic SEO make you change your strategy?

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Interview with David Meerman Scott (2011)

In this Marketing Over Coffee:

A Special Interview with David Meerman Scott!

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Show length 32:23

Brought to you by our sponsor:

GoPromos.com

GOpromos – Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course – Coffee Mugs, and more:

Limited time promotion! www.gopromos.com/moc100 – giving $100 off $175 order + free shipping. Limited to the first 10!

01:26 Real Time Marketing and PR

04:01 How do large corporations get to real time? Social media is holding you back.

08:22 Marketing Lessons of the Grateful Dead

11:50 Using the Music Industry as a bellweather, Bob Lefsetz

14:56 Other things on the required reading list: The Week, Boston Globe, editors, getting tired of beating Weiner

18:18 Speaking globally

21:04 What’s new – 3rd Edition of New Rules of Marketing and PR

22:48 Changes in the Publishing World, Ladder approach to content

26:29 Marketing Strategy Planning Template

27:06 On Writing

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Buy My Book!

In this Marketing Over Coffee learn:

About Chris’ Book, Email, Trade Shows, Book Sales! All this and more…

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Show length 25:14

Brought to you by our sponsor:

GoPromos.com

GOpromos – Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course – Coffee Mugs, and more:

Limited time promotion! www.gopromos.com/moc100 – giving $100 off $175 order + free shipping. Limited to the first 10!

01:30 Book signing from the future

02:00 From the floor of Marketing Profs B2B Boston

03:18 From the Voicemail Bin: Jeremy from YES Prep doing a National Conference, wants to drive traffic to his preso.

06:43 The Christopher S. Penn Book is here

12:49 Could the Nook be a hacker fave?

14:15 Tracking book sales

17:22 How effective are Twitter auto DMs?

19:55 Michael asks how far we are from a Max Headroom World

20:22 Dan Pink on compensation for Creative Professionals

20:38 From the LinkedIn Group: Tools other than Compete? Alexa?

23:09 Upcoming Events: The Christopher S. Penn Tour T-Shirt

24:15 Question of the Week: Why haven’t you bought Chris’ Book Yet? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

MetaTags Return!

In this Marketing Over Coffee learn:

About iCloud, Content Farms, and schema.org! All this and more…

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Show length 24:35

Brought to you by our sponsor:

GoPromos.com

GOpromos – Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course – Coffee Mugs, and more:

Limited time promotion! www.gopromos.com/moc100 – giving $100 off $175 order + free shipping. Limited to the first 10!

01:53 Apple iCloud, Lion OS5, iTunes in the cloud

05:05 Weinergate, Real Time Scripting

06:15 From the Voicemail Bin: Whitney Hoffman asks what to do about content farms? Shortcode Exec for PHP

10:44 The Google +1 button vs. +K, Twitter Instant Follow

13:00 From the LinkedIn Group: Pulling data out of twitter, Can we get Michael Porter as a guest? Subscription based pages in wordpress.

14:34 Pod Trapper for Blackberry – Welcome Aboard!

18:36 Google, Bing, Yahoo announce schema.org

22:13 Upcoming Events: Profs B2B – Get $100 off with SPEAK100 promo code, The Christopher S. Penn Tour T-Shirt

25:04 Question of the Week: What Should the C.S. Penn World Tour Shirt Look Like? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Special Guest Tim Street

In this Marketing Over Coffee learn:

About Mobile Video with Tim Street, DSLR for Video, and Google plus one! All this and more…

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Show length 28:20

Brought to you by our sponsor:

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GOpromos – Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course – Coffee Mugs, and more. Enjoy free shipping on ALL products and other exclusive offers at www.GOpromos.com/coffee today!

00:23 Special Guest Tim Street, VP of Mobile Video at mDialog, from This Week in Media (Photo of Tim (CC) Brian Solis, www.briansolis.com, bub.blicio.us.)

02:20 Apple iCloud, new OS on all platforms, coming up at WWDC

05:28 A new tool to develop Apps? Using FlieMaker Pro to develop iPad and iPhone apps

07:28 From the Voicemail Bin- Mike on Marketing a New Business

11:17 The Google +1 button

14:30 Who was at the Publishing Show? Get a Beatles Vook for Free

15:50 I have an extra copy of the Photoshop CS5 Crash Course just ask @johnjwall

16:30 Are you interested in a DSLR Filming Clinic on June 11? Must reply to @johnjwall by Friday June 3rd. Why would you need 35 RED cameras?

21:40 Podcast Mobile Apps – @svolinsky uses Google Listen (Greg too via VM), Alex uses Instacast 30+ podcasts and no hard drive space! Stitcher

23:49 Upcoming Events: Profs B2B – Get $100 off with SPEAK100 promo code, The Christopher S. Penn Tour T-Shirt, Tim talking TV Everywhere at the National Cable Show

25:04 Question of the Week: Who do you want to here on MoC? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.